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Learning MapP
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John Rohe: HyCap Consulting
Product/Service
__________________
Value
__________________
Price
__________________
Costs
__________________
3 Whys
Why Buy___________
Why Now__________
Why Me___________
Decision
Single_____________________
Committee_________________
Members___________________
___________________________
___________________________
Ancillary/Critical
Coach(s)_______________________
_______________________________
_______________________________
Sponsor(s)______________________
_______________________________
_______________________________
Anti-Me
Name_____________________________
Why______________________________
Specifics to (e.g. customization, discount, solution
sell, implementation, post sale services):
Deal________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
Path to Close
Date _______________________________________
Who _______________________________________
Where _____________________________________
Why _______________________________________
____________________________________________
Date _______________________________________
Who _______________________________________
Where _____________________________________
Why _______________________________________
WIIFM
______________
______________
______________
______________
______________
Expected Close Date
__________________________________
Final $$ __________________________
One
Off:
Specials
HyCap
H

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Learning map

  • 1. Learning MapP L A N Y O U R W O R K W O R K Y O U R P L A N John Rohe: HyCap Consulting Product/Service __________________ Value __________________ Price __________________ Costs __________________ 3 Whys Why Buy___________ Why Now__________ Why Me___________ Decision Single_____________________ Committee_________________ Members___________________ ___________________________ ___________________________ Ancillary/Critical Coach(s)_______________________ _______________________________ _______________________________ Sponsor(s)______________________ _______________________________ _______________________________ Anti-Me Name_____________________________ Why______________________________ Specifics to (e.g. customization, discount, solution sell, implementation, post sale services): Deal________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ Path to Close Date _______________________________________ Who _______________________________________ Where _____________________________________ Why _______________________________________ ____________________________________________ Date _______________________________________ Who _______________________________________ Where _____________________________________ Why _______________________________________ WIIFM ______________ ______________ ______________ ______________ ______________ Expected Close Date __________________________________ Final $$ __________________________ One Off: Specials HyCap H