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2/9/2016 1© Copyright Fosway Group Limited. All Rights Reserved.
The European Learning
Technologies Market
Exposing the facts behind the learning technologies market 2016
David Perring, Director of Research / @davidperring
David Wilson, CEO / @dwil23

WHO ARE YOU?
Customer / Vendor /
Consultant?

LMS
Authoring
Content
Collaboration / Social Learning
Outsource Partnering
Strategy
Managed Learning Admin Services
What are you
buying or selling?

How well prepared are
buyers to buy?
Very Prepared
Sort of Prepared
Not Very Prepared

http://www.adweek.com/socialtimes/81-shoppers-conduct-online-
research-making-purchase-infographic/208527

Buyers in mature markets have
independent resources to understand
their choices and improve their
decision making….
Who is buying what from whom and what’s working?
This doesn’t exist for the Learning Technology Market!

Create the definitive LT market barometer
Ongoing research programme throughout 2016 and beyond
Summary reports for all participants
Initial survey results available in Fosway Analyst Lounge on the
Exhibition floor and from www.fosway.com/LT2016
• Customer insights / success /
satisfaction
• Detailed market sizing and spend patterns
Strategic Research Partnership

Starting our journey…
Learning Technologies Show 2016
Research
Learning Technologies Market
Research 2016, 2017, 2018+
• Vendor Rating
• Solution Feedback

What are the facts
about the Learning
Technology Market?

We asked customers…?
Understand
your needs
Exceed
Learners
Expectations
Deliver
GREAT
Service
Innovate
their
Offering
Deliver
Value for
Money
Future
Demand
for LT
How well suppliers perform… and their own expectations..
Positive
Impact
A+

What we asked suppliers
and consultants …?
Investment
Trends
How
Challenging?
Customer
Impact
A+
Customers investment, solutions and business Impact….

+900
Respondents

IN THE LEARNING TECHNOLOGY MARKET I AM A…..
Customer
55%Supplier
25%
Consultant
20%

A EUROPEAN PERSPECTIVE
40% Respondents from
Organisations
> 5000 Employees
97 %
of respondents
European
65% Respondents from
Organisations
> 1000 Employees

Work in the
82%
PREDOMINATELY UK BASED INDIVIDUALS

What did they tell us &
what did we learn?
L&D

Overall, how has your customer experience with
Learning Technology changed over the past year?
Significant
ly
Improved
6%
Improved
34%
Stayed the
Same
55%
Worsened
5%

How well do suppliers
understand customer needs?

How well do suppliers understand customer needs?

How often do suppliers understand
your needs?
Learning
Content

Cool Hand Luke (1967) The phrase ranks at No. 11 on the American Film Institute list, AFI's 100 Years... 100 Movie Quotes.

Lessons Learned? Be clear in explaining your needs!
1)Always set clear expectations with a solid brief outlining
WIIFM for the business and learners. Share the problem /
opportunities you want to solve. Don’t just provide a
specification.
2)Be proactive in customer forums and steering groups and
maximise our voice in shaping solution offerings.
3)Be proactive with After-Action-Reviews with providers
sharing feedback about where they can improve their
services – both during projects & after they end.
4)Engage with a cross section of the market so you
understand the opportunities of investing at different
levels, as well as gathering a broader set of solution
options. Consider including a wildcard option to keep
proposals fresh when you are tendering.

How often do suppliers
deliver great service?

How often do suppliers deliver great service?

How often do your Learning Technology
providers deliver great service?
Learning
Content

How often do
suppliers deliver
value for money?

How often do your providers deliver value
for money?

for money?

How often do your Learning Technology
providers deliver value for money?
Learning
Content
Learning
Content

Lessons Learned: Value for Money comes to those
who look for it!
1.Regularly re-assess your supplier short-list when tendering for
learning solutions. Ensure you look for a range of options to
understand the different cost and quality options.
2.Consider diversifying your procurement approach by adopting e-
learning marketplaces to resource projects or share tenders.
3.Ensure you have a robust business case for each project and
initiative. Measure and assess learning impact, reporting back to
stakeholders the value your learning technologies have contributed to
your organisations goals.
4.Harness the infrastructure and tools that are already embedded in
your organisation.
5.Increase the use of user generated content and adopt community
based learning approaches rather than assuming learning content is
always the answer.

How often do
suppliers exceed
your learners
expectations?

How often do suppliers exceed your learners
expectations?

How often do your Learning Technology providers
exceed learners expectations?
Learning
Content

How often do suppliers have a positive impact?

How often do Learning Technology have a positive
impact?
Learning
Content
Learning
Content

How often do your suppliers innovate their offering?

How often do your Learning Technology providers innovate their
offering?
Learning
Content
Learning
Content

How do you expect your
demand for Learning
Technology to change in
the future?

Future Demand

Survey Data Sheets
& Action Plans

Market Guides & Solution Trends
Available for FREE download from www.fosway.com

The more you contribute, the more
insight and value you’ll back!
Learning Technologies Show 2016
Research
Learning Technologies Market
Research 2016, 2017, 2018+
• Vendor Rating
• Solution Feedback

What are the facts
about the Learning
Technology Market?

Fosway Group
Europe’s #1 HR Analyst
David Wilson, CEO / david.wilson@fosway.com / @dwil23
David Perring, Director of Research / david.perring@fosway.com /
@davidperring
THANK YOU

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Learning Technologies Survey 2016: Fosway Group Seminar Presentation

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