Lecture 11
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The document discusses different survey methods for gathering public perceptions including self-administered questionnaires, interview surveys, telephone surveys, and mail surveys. It provides details on administering each type of survey and notes that response rates of 50% are adequate, 60% is good, and 70% or higher is very good. The document also reviews general rules for conducting interview surveys and strengths and weaknesses of survey research methods.
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Question 1 SURVEY METHODS"
Self-administered surveys are cheaper
The Spokane County Sheriff wants to to conduct, and can provide anonymity
know about public perceptions of how
Interviews are more likely to gather
his deputies carry out their duties
complete data
- Afford the opportunity for clarifying through
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- More costly if done in person
- Telephone surveys have the advantages of
What should ~~n using
in-person interviews at a lower cost
this method~""IiiIIAIIIo';P'I
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STRENGTHS AND WEAKNESS STRENGTHS AND WEAKNESSES
OF SURVEY RESEARCJ..I 3~ OF SURVEY RESEARCH
j) Good for describing large populations " Surveys can be superficial
Large samples are feasible Surveys do not measure context
Can analyze multiple variables well
Flexibility in analysis Surveys a priori limit variables I L_
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STRENGTHS AND WEAKNESSES Question 2
OF SURVEY RESEARCH
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- Survey responses are a proxy variable allied agencies
Measurement or testing effects
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Lecture 11
- 1. 3/30/2011 1 Location In The Research Process SURVEY RESEARCH SELF ADMINISTERED QUESTIONNAIRES INTERVIEW SURVEYS TELEPHONE SURVEYS . ~ : QUESTIONNAIRES , MAIL SURVEYS '1- A cover letter May be mailed,administered at a site, z..). A way for the respondent to reply delivered to a home, or electronically - A way to track return rates There are a number of computer-assisted 3). A follow-up mailing to increase return rates methods for telephone, in person, or self- - A response rate of 50% is adequate, 60% is good, 70% or higher is very good report surveying - Response rate has an inverse relationship to response bias ')e'X.p~<l..Ln~~~ wno.r.iWo.rt') ~'t~rn ,~~c:n ern e.t'Jel0?~) 3) wOJ.b o..feWu:J(~ e -serJ r- <3eneral Rules for IntervieA,..-- TELEPHONE SURVEYS Surveys ,) - Class bias ,). Interviewer appearance and demeanor - Unlisted numbers as a factor unless random 1.). Interviewer familiarity with the digit dialing is used questionnaire Using a central location Following question wording exactly - Improve coordination and control Accurate recording Z) Establishing credibility probing for response clarity ., .;.,. ., < " .,.. ot a bogus survey N D揃 Interviewer specifications, how-to deal with ,o! .( - ' Incomplete surveys' ~≒-! f ~ i- npvel or troubling situations ' - Likelihood due to hang-ups' 'J~~ ~ (''Y?tx' ~ ~ b:> 00 K profe:)S. ) r>. 'ou:.S ", - ' 1.)KQY~~ ~~~~ U'~~s'<Jo..u w'ncU:. +'ne ~)~ticn rne.M'S)CUQ.ue..sb.cnS ~hcuC.'oe CtSlwwcrd~rwc~. , ~ 3)Tro.Ln L"~~~'n<::lW COJeStr C(An b.d..roYfd ::0 0. tfuse. r- ~ 1
- 2. 3/30/2011 , , ~ } Question 1 SURVEY METHODS" Self-administered surveys are cheaper The Spokane County Sheriff wants to to conduct, and can provide anonymity know about public perceptions of how Interviews are more likely to gather his deputies carry out their duties complete data - Afford the opportunity for clarifying through ter'~ Hn .;(V.ha~t L~c 3C m!t od would NOU use? .JjQyJ OJ .1.-'(' the Cd.>n U C.Q.h ~)~~ probing - More costly if done in person - Telephone surveys have the advantages of What should ~~n using in-person interviews at a lower cost this method~""IiiIIAIIIo';P'I __ STRENGTHS AND WEAKNESS STRENGTHS AND WEAKNESSES OF SURVEY RESEARCJ..I 3~ OF SURVEY RESEARCH j) Good for describing large populations " Surveys can be superficial Large samples are feasible Surveys do not measure context Can analyze multiple variables well Flexibility in analysis Surveys a priori limit variables I L_ : Measurement accuracy, and responses> w'ro..b~~U')~ ' ~ 11' ,.r. ~.. i .' ~. ~ . ~ f . . ,.- "" t! ~e~e~uesQ.o(') ~~b . -," ~ ~ lbcre 12ne. ~ue.stx.en. STRENGTHS AND WEAKNESSES Question 2 OF SURVEY RESEARCH Lutheran Social Services wants to Artificiality know about how their staff are揃' - Social desirability perceived when collaborating with - Survey responses are a proxy variable allied agencies Measurement or testing effects -r-. ~roethod would YP.l! ~f)Why? ~ ~~r-'e.ere c.tnSSbmC Reliability is high but validity is open o - ~eu.~"OW!..n wn~ whM are the strengths and , .' .weaknesses -ofusinq .thi,s<me.thod? v ~, , .' ≒. !' ; - '., I ..≒ t- J .' ( e_; ~' ..J' '... ! f j r , ; , "損 i; I..." "'''. " ; j.,J .,.!" : f .' r ~ " > . ' Il ~ OJ. ( ]I .. ,