Legal issues of internet marketing
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This document outlines the key legal issues to consider for internet marketing including email marketing compliance, working with affiliates and SEO companies, agreements with online advertising companies, social media compliance, and ensuring website and advertising materials adhere to regulations. Specific topics covered are obtaining consent for emails, disclosure and disclaimer requirements, contract terms, privacy policies, and complying with advertising standards codes.
Legal issues of internet marketing
- 2. How to do email marketing without breaking the law How to work with affiliates How to work with SEO companies What to watch out for in agreements with online advertising companies The main legal considerations of social media Website compliance Advertising compliance We will be covering:
- 3. How to do email marketing without breaking the law Unsolicited direct marketing email Individual subscribers v corporate subscribers Consent and double opt in Soft opt in Information requirements Privacy Policy
- 4. How to work with affiliates Disclosure Disclaimer Marketing regulations
- 5. How to work with SEO companies Clarity is key Service Price Payment Tie-in Termination
- 6. Online advertising companies Brand protection Tie-in Roll-over Exclusivity Indemnity from you Indemnity from them
- 7. Social media CAP Code Confidentiality Defamation
- 8. Website compliance Website Compliance Checklist Website Terms of Use Privacy Policy Cookie Policy Terms of business (e-commerce terms)
- 9. Advertising compliance CAP Code Sanctions Enforcement