際際滷

際際滷Share a Scribd company logo
Legal Issues
of Internet
Marketing
 How to do email marketing without
breaking the law
 How to work with affiliates
 How to work with SEO companies
 What to watch out for in agreements with
online advertising companies
 The main legal considerations of social
media
 Website compliance
 Advertising compliance
We will be covering:
How to do email marketing
without breaking the law
 Unsolicited direct marketing email
 Individual subscribers v corporate subscribers
 Consent and double opt in
 Soft opt in
 Information requirements
 Privacy Policy
How to work with affiliates
 Disclosure
 Disclaimer
 Marketing regulations
How to work with SEO companies
 Clarity is key
 Service
 Price
 Payment
 Tie-in
 Termination
Online advertising companies
 Brand protection
 Tie-in
 Roll-over
 Exclusivity
 Indemnity from you
 Indemnity from them
Social media
 CAP Code
 Confidentiality
 Defamation
Website compliance
 Website Compliance Checklist
 Website Terms of Use
 Privacy Policy
 Cookie Policy
 Terms of business (e-commerce terms)
Advertising compliance
 CAP Code
 Sanctions
 Enforcement
Any questions?
Thank You!
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Legal issues of internet marketing

  • 2. How to do email marketing without breaking the law How to work with affiliates How to work with SEO companies What to watch out for in agreements with online advertising companies The main legal considerations of social media Website compliance Advertising compliance We will be covering:
  • 3. How to do email marketing without breaking the law Unsolicited direct marketing email Individual subscribers v corporate subscribers Consent and double opt in Soft opt in Information requirements Privacy Policy
  • 4. How to work with affiliates Disclosure Disclaimer Marketing regulations
  • 5. How to work with SEO companies Clarity is key Service Price Payment Tie-in Termination
  • 6. Online advertising companies Brand protection Tie-in Roll-over Exclusivity Indemnity from you Indemnity from them
  • 7. Social media CAP Code Confidentiality Defamation
  • 8. Website compliance Website Compliance Checklist Website Terms of Use Privacy Policy Cookie Policy Terms of business (e-commerce terms)
  • 9. Advertising compliance CAP Code Sanctions Enforcement