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Leia

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Jess Clark

Leia is a lingerie brand owned by Wacoal Eveden based in Desbrough, UK. It sells several trademark brands including Freya, fauve, and fantasie, as well as Elomi and Huit. Leia offers a wide selection of sizes and products including bras, underwear, nightwear, and sportswear, priced between ?26-?74 for bras and ?8-?37 for underwear. It promotes its brands through magazine ads, sponsorships, and in-store promotions and incentives. Leia has three stores in the UK featuring sophisticated presentations of lingerie.

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Leia
Owned by Wacoal Eveden with head office in Desbrough and also has a London office, trademark brands- Freya, fauve, fantasie and newly joint ownership of Wacoal. Also sells Elomi(fuller bust range) and Huit (French brand for a petite frame). Brands sold worldwide. Expert bra fitting on over a 1000 lines Wide selection of sizes 28”-46” a-k (nightwear, control lingerie, swimwear, wedding and high impact sports wear) each lingerie range comes with 3 selections- matching brief, thong or short. Price range between ?26-?74 for fullprice bras, ?8-?37 for full price knickers. Promo-Sportwear worn by the British ladies volleyball team, magazine branding, 02 PRIORTY, she loves York events, instore incentives such as ‘managers special’ ,limited ’20% of student discount’ and price matching, goodie bags, online reductions. Exclusive 3 stores in the uk- York, bluewater in kent and Cardiff. Each store Is Sophicatly presented with lingerie hidden behind smartly layout of cupboard fronts with merchandised items on the cupboard fronts, with fast fashion trends compared to other lingerie stores.

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Leia

  • 2. Owned by Wacoal Eveden with head office in Desbrough and also has a London office, trademark brands- Freya, fauve, fantasie and newly joint ownership of Wacoal. Also sells Elomi(fuller bust range) and Huit (French brand for a petite frame). Brands sold worldwide. Expert bra fitting on over a 1000 lines Wide selection of sizes 28”-46” a-k (nightwear, control lingerie, swimwear, wedding and high impact sports wear) each lingerie range comes with 3 selections- matching brief, thong or short. Price range between ?26-?74 for fullprice bras, ?8-?37 for full price knickers. Promo-Sportwear worn by the British ladies volleyball team, magazine branding, 02 PRIORTY, she loves York events, instore incentives such as ‘managers special’ ,limited ’20% of student discount’ and price matching, goodie bags, online reductions. Exclusive 3 stores in the uk- York, bluewater in kent and Cardiff. Each store Is Sophicatly presented with lingerie hidden behind smartly layout of cupboard fronts with merchandised items on the cupboard fronts, with fast fashion trends compared to other lingerie stores.