Leikr Kickstarter Launch
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This is a basic overview of the launch of the Leikr device on Kickstarter. Specifically focusing on some of the lessons learned during the funding process. I will make a point to go thru some of the specifics within my blog @ spikybear.com/blog
Leikr Kickstarter Launch
- 1. Leikr GPS Sports Watch Ryan Krems - @kremsr Business Development C Dolphin Browser US Operations / Global Launch - Leikr
- 2. Overview ? Leikr ? Why Kickstarter? ? Media Outreach ? Pricing Strategy ? Continual Engagement ? Lessons Learned
- 3. Leikr GPS Sports Watch ? Industry Leading Display: 2￣ Color w/ Gorilla Glass ? Custom integrated GPS solution ? Connectivity (WLAN, BT 4.0, Ant+) ? Side loaded OpenStreet Maps ? Linux kernel, Qt UI Framework ? Custom workout plans ? Up to 24 hours battery life ? Target of waterproof level IPX-8 ? Created by team of ex-Nokia engineers who created multiple market leading mobile devices (selling over 80M globally)
- 4. 85,284 projects launched $475M successful funding
- 5. ? Raise money to fund next round of production ? Mechanism to obtain market exposure ? Gain valuable feedback from early adopters Leikr Goals for Launch
- 7. Media Outreach ? Approach opinion leaders early in the development process ? Create several story lines for your product / team ? Research and tailor the message for each media outlet ? Make the time, and be super flexible to meet with journalists
- 8. G I Funding Progress #1 Italian newspaper Danish National TV News story High activity, End of funding Slow period
- 9. Google Search Activity Level G I#1 Italian newspaper Danish National TV News story High activity, End of funding Slow period ? Keep the engagement level high throughout ? News cycle doesn¨t continue by itself, it needs constant attention ? When you take a break or have a life event, it is noticeable
- 10. Pricing Strategy ? Kickstarter pledges starting from $149 to $299 ? Additional Tiers for special builds (including early Beta) ? Tiered Pricing Approach ? Sweet spots for pledges ? A/B Testing Opportunities with set metrics (if tier isn¨t subscribed that says something about market demand)
- 11. Continued Engagement ? 250 customer inquiries thru Kickstarter ? 250+ comments on product features ? Leikr team addressing big trends of concerns from backers ? Constant communication with early adopters, keep engagement high ? Valuable ideas and insights into new features and market opportunities
- 12. Lessons Learned ? US bank account required for Kickstarter project funding ???? ??? ???? ?? ???? ?? ? Set priority among funding, publicity, customer feedback then set goal level for success ??/PR/??? ??? ?? ??? ?? ??? ??? ?? ??? ??? ? Have a plan for the initial and final push, these are the best opportunity for highest impact ???? ??? ??? ??? ?? ?? ?? ? Timing is critical for market launch (be aware of other large events) ???? ?? ? Don¨t be afraid to ask for help ????? ??? ????? ???? ? ?
- 13. Lessons Learned cont. ? Continual outreach and engagement; very apparent when you take a break ???? ?????? ??; ?? ???? ?? ?? ???? ? Create success criteria for A/B Testing A/B???? ?? ????? ?? ????? ? Kickstarter is a community, so openness and transparency are required ???? ????: ?? ??? ???? ?? ? Kickstarter is only the start, continual updates and on-time delivery required ???? ??? ??? ?, ??? ????? ?? ??? ????
Editor's Notes
- Talk about the funding goal requirement, pledge levels, delivery schedule, etc.