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Leisure Insight
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Leisure Insight
1.
Lowd&Klea
StrategicCommunicationsAgency$$$$:::;(*:3123=(#1;0*- Hi-de-Hi! Has the credit crunch changed leisure habits for good? Thisrecessionhasbeenuniqueduetoitssuddenness,severityandlongevity.Based onanalysesbytopeconomists,psychologists,sociologistsandtrendexperts,when therecessionends,wewillnotbegoingbacktothewayweusedtobehave. Thisisanoriginalarticlecompiledfromdesk足basedresearch undertakenbyLowd&Klearelatingtotheleisuresector. Expectations for 2011 The impact on consumers !"#$%#0#&&,*2$"1&$#23#3$)"#$.#%,*3$*+$ (#,&'%#$10),6,),#&$:1&$)*$9(1-#$+*%$)"#$ !"#$%#&'()$*+$)",&$&,-.(,/01),*2$,&$)"1)$ 2#1%(8$GC$3'%,24$)"1)$.#%,*3$91$*2$ :,)"$1$OEC$,20%#1&#$,2$BEEP$0*-.1%#3$ &*$01((#3$WH#:$X*2&'-#%,&-L$1&$:#$*20#$ 0"124#;$ .#*.(#$1%#$/23,24$(#&&$#5.#2&,6#$)",24&$ HI?$J%*'.$%#%0"; :,)"$)"#$.%#6,*'&$8#1%;$$ =2#:$,)$123$%#&'()#3$,2$1$+'231-#2)1($ )*$3*$1237$,2$-128$01&#&7$/23,24$)"#-$)*$ &",+)$,2$)"#$-,23&#)$*+$0*2&'-#%&;$ Q"1)$-18$"16#$&)1%)#3$1&$12$#0*2*-,0$ 9#$-*%#$%#:1%3,24$1&$)"#8$*++#%$)"1)$1(($ Virtualentertainment !",&$6,%)'1($:*%(3$*+$#2)#%)1,2-#2)$"1&$ %#1(,)8$,&$2*:$%1.,3(8$9#0*-,24$1$(,+#&)8(#$ ,-.*%)12)$.%,0#$6&;$61('#$91(120#;$ !#0"2*(*48$"1&$1(&*$.%*6#3$1$01)1(8&)$ 1(&*$&,42,/012)(8$0"124#3$*'%$0"*,0#$ Asimplerlife .%#+#%#20#$[$#6#2$1-*24$)"*&#$:"*$012$ +*%$)"#&#$0"124#&7$:,)"$0*2&'-#%&$ +*%$&*0,1($,2)#%10),*2;$Q,)"$&*0,1($-#3,1$ U,20#$)"#$%#0#&&,*2$&)1%)#37$GYC$*+$ 1++*%3$)*$&.#23;$ Stayinginisthenewgoingout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increase in ",)$123$"16#$1(&*$2##3#3$)*$0')$910=$*2$ )"#,%$(#,&'%#$10),6,),#&;$ !>7$?>?&$123$0*-.')#%$41-#&7$*%$ *2(,2#$1%#$+%##7$123$+*%$-1287$%#.%#)$ video games in 2009 53% of us stay in #6#2$*(3@+1&",*2#3$9*1%3$41-#&$"16#$ -*%#$+'2$)"12$1$)%,.$)*$1$)%13,),*21($ compared with the 1(($.%*6#3$)*$9#$0*&)$#++#0),6#$,2@"*-#$ #2)#%)1,2-#2)$3#&),21),*2;$D()"*'4"$ !"#$*6#%:"#(-,24$%#10),*2$,&$)*$&,-.(,+8$ more. 59% spend )"#$:18$:#$(,6#$*'%$(,6#&;$H#1%(8$#6#%8*2#$ less when we go out 1()#%21),6#&;$A2$+10)7$:",(#$)*8$,23'&)%8$ &1(#&$:#%#$3*:2$2#1%(8$BC$&,20#$D.%,($ &1(#&$*+$2#:$6,3#*$41-#&$"16#$3#0(,2#37$ )"#%#$"1&$9##2$1$&,42,/012)$,20%#1&#$,2$ previous year ,&$0*2&,3#%,24$*.),24$+*%$1$&,-.(#%$(,+#$ 123$+*'%$,2$)#2$.#*.(#$&1,3$)"#$0*&)$*+$ BEEF7$&1(#&$*+$9*1%3$41-#&$,20%#1$ )"#$&1(#$*+$-*%#$1++*%319(#$'$41-#&7$
2.
15% The impact on
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