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LESSON 2 PURPOSIVE COMM MIDTERM.pptx

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The document discusses strategies for evaluating different types of messages and images reflecting various cultures. It emphasizes understanding the symbolism and context of different cultures. When evaluating images, it is important to identify the source, interpret contextual information, and understand potential implications. Key steps involve analyzing visual elements, understanding the intended audience, and considering how the message or image may be interpreted differently by various groups. The overall goal is to thoughtfully evaluate representations of other cultures.

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EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES
WHAT ARE MEDIA MESSAGES? Media messages contain information and ideas that are shared to a large audience of people. If these are not scrutinized properly, they may become agents of misinformation and lead people to form wrong judgment and images on the subject of the wrongly presented media message. By critically evaluating media messages, we ensure that the ideas presented are accurate, relevant, and appropriate to be posted or shared with everyone. (https://brainly.ph/question/1426552#readmore)
EVALUATING MESSAGES Why do we evaluate messages? *The importance of evaluating the effectiveness of the messages is by developing and using strategic questions to identify strengths and weaknesses
STRATEGIES FOR EVALUATING A MESSAGE How do we evaluate messages? In order to evaluate whether a message is effective, we can ask ourselves a series of questions which reflect a messages simplicity, specificity, structure and stickiness.
FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE 1.Simplicity 2.Specificity 3.Structure 4.Stickiness
1. SIMPLICITY In order to ensure that the messages have simplicity, we should ask ourselves two questions: is the purpose evident? Is the core message clear?
2. SPECIFICITY *Refers to our choices of language and its usage on order to ensure language is specific we may ask ourselves: Is language specific? is language concrete, rather than abstract? Does it use words which have additional meanings and could perhaps be misconstrued?
3. STRUCTURE *Ideas should be organized and easy to follow. Does the messages have a STRUCTURE? is there a more effective way to arrange the ideas?
4. Stickiness -The messages should display coherent and unity of ideas. Does the idea of the message flow smoothly?
EVALUATING IMAGES It is important to critically evaluate images you use for research. Study and presentation images should be evaluated like any other source, such as journal articles or books, to determine their quality, reliability and appropriateness. Visual analysis is an important step in evaluating an image and understanding its meaning. Three steps of evaluating an image and these are: 1.Identifying Source 2.Interpret contextual information 3.Understand implications
HOW TO USE IMAGES ON GOOGLE TO AVOID PLAGIARISM?
LESSON 2 PURPOSIVE COMM MIDTERM.pptx
LESSON 2 PURPOSIVE COMM MIDTERM.pptx
ANALYZING THE TEXT/IMAGES
CONTENT ANALYSIS What do you see? What is the image all about? Are their people in the image? What are they doing? How are they presented? Can the image be looked at different ways? How effective is the image as a visual message?
PRACTICE ANALYZING IMAGES
LESSON 2 PURPOSIVE COMM MIDTERM.pptx
LESSON 2 PURPOSIVE COMM MIDTERM.pptx
VISUAL ANALYSIS How is the image composed? What is in the background and what is in the foreground? What are the most important visual?
IMAGE SOURCE Where did you find the image? What information does the source provide about the origins of the image? Is the source reliable and trustworthy? Was the image found in an image database or was it being use in another context to convey meaning?
TECHNICAL QUALITY Is the image large enough to suit your purpose? Are the color, light and balance, true? Is the image a quality digital image without pixelation or distortion? Is the image in a file format you can use?
CONTEXTUAL INFO What information accompanies the image? Does the text change how you see the image? How? Is the textual information intended to be factual an inform or is intended to influence what and how you see? What kind of context does the information provide? Does it answer the questions where, how and why
To evaluate messages and images of different types of text reflecting different culture the following should do: 1. Understand how the specified cultures live. 2. How the people in the specified group communicate each other. 3. Learn the symbolism of their culture.
3. Be aware in every detail such as artifact, language, and symbolism. 4. Get the meanings being addressed by the images 5. Get the important elements conveyed by the images 6. Getting the audience for the images (https://brainly.ph/question/2093347#readmore), (https://brainly.ph/question/2023686#readmore)
What Filipino cultures are represented in each of the images?
Additional tips in evaluating images; 1. Get the meanings being addressed by the images 2. Get the important elements conveyed by the images 3. Gettingthe audience for the images
Always be critical and aware as you read, watch, or listen to mass media. Keep alert for these many forms of bias.
LESSON 2 PURPOSIVE COMM MIDTERM.pptx
LESSON 2 PURPOSIVE COMM MIDTERM.pptx

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LESSON 2 PURPOSIVE COMM MIDTERM.pptx

  • 1. EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES
  • 2. WHAT ARE MEDIA MESSAGES? Media messages contain information and ideas that are shared to a large audience of people. If these are not scrutinized properly, they may become agents of misinformation and lead people to form wrong judgment and images on the subject of the wrongly presented media message. By critically evaluating media messages, we ensure that the ideas presented are accurate, relevant, and appropriate to be posted or shared with everyone. (https://brainly.ph/question/1426552#readmore)
  • 3. EVALUATING MESSAGES Why do we evaluate messages? *The importance of evaluating the effectiveness of the messages is by developing and using strategic questions to identify strengths and weaknesses
  • 4. STRATEGIES FOR EVALUATING A MESSAGE How do we evaluate messages? In order to evaluate whether a message is effective, we can ask ourselves a series of questions which reflect a messages simplicity, specificity, structure and stickiness.
  • 5. FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE 1.Simplicity 2.Specificity 3.Structure 4.Stickiness
  • 6. 1. SIMPLICITY In order to ensure that the messages have simplicity, we should ask ourselves two questions: is the purpose evident? Is the core message clear?
  • 7. 2. SPECIFICITY *Refers to our choices of language and its usage on order to ensure language is specific we may ask ourselves: Is language specific? is language concrete, rather than abstract? Does it use words which have additional meanings and could perhaps be misconstrued?
  • 8. 3. STRUCTURE *Ideas should be organized and easy to follow. Does the messages have a STRUCTURE? is there a more effective way to arrange the ideas?
  • 9. 4. Stickiness -The messages should display coherent and unity of ideas. Does the idea of the message flow smoothly?
  • 10. EVALUATING IMAGES It is important to critically evaluate images you use for research. Study and presentation images should be evaluated like any other source, such as journal articles or books, to determine their quality, reliability and appropriateness. Visual analysis is an important step in evaluating an image and understanding its meaning. Three steps of evaluating an image and these are: 1.Identifying Source 2.Interpret contextual information 3.Understand implications
  • 11. HOW TO USE IMAGES ON GOOGLE TO AVOID PLAGIARISM?
  • 15. CONTENT ANALYSIS What do you see? What is the image all about? Are their people in the image? What are they doing? How are they presented? Can the image be looked at different ways? How effective is the image as a visual message?
  • 19. VISUAL ANALYSIS How is the image composed? What is in the background and what is in the foreground? What are the most important visual?
  • 20. IMAGE SOURCE Where did you find the image? What information does the source provide about the origins of the image? Is the source reliable and trustworthy? Was the image found in an image database or was it being use in another context to convey meaning?
  • 21. TECHNICAL QUALITY Is the image large enough to suit your purpose? Are the color, light and balance, true? Is the image a quality digital image without pixelation or distortion? Is the image in a file format you can use?
  • 22. CONTEXTUAL INFO What information accompanies the image? Does the text change how you see the image? How? Is the textual information intended to be factual an inform or is intended to influence what and how you see? What kind of context does the information provide? Does it answer the questions where, how and why
  • 23. To evaluate messages and images of different types of text reflecting different culture the following should do: 1. Understand how the specified cultures live. 2. How the people in the specified group communicate each other. 3. Learn the symbolism of their culture.
  • 24. 3. Be aware in every detail such as artifact, language, and symbolism. 4. Get the meanings being addressed by the images 5. Get the important elements conveyed by the images 6. Getting the audience for the images (https://brainly.ph/question/2093347#readmore), (https://brainly.ph/question/2023686#readmore)
  • 25. What Filipino cultures are represented in each of the images?
  • 26. Additional tips in evaluating images; 1. Get the meanings being addressed by the images 2. Get the important elements conveyed by the images 3. Gettingthe audience for the images
  • 27. Always be critical and aware as you read, watch, or listen to mass media. Keep alert for these many forms of bias.