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Lessons in Social
Barcamp München, 2007-10-07

Markus Angermeier | kosmar.de | nerdwideweb.com | wearewhitelabel.com

Do you know those?
facebook.com digg.com
youtube.com del.icio.us
myspace.com stumbleupon.com
ﬂickr.com dopplr.com
last.fm xing.com
ilike.com linkedin.com
twitter.com virb.com
pownce.com asmallworld.com
jaiku.com upcoming.org
plazes.com plaxo.com

Why would anyone use
SoSo and SocNets?


Why would anyone use
SoSo and SocNets?
be social: stay friends, ﬁnd contacts
network for your business
exchange knowledge, links and interests
promote yourself as a professional
promote yourself as a person
feed your vanity monkey


How to become a
popular user?


How to become a
popular user?
give something away and get back more
be nice
be active
be transparent and authentic
stay careful about your private data


How to develop a
popular SoSo?


How to develop a
popular SoSo?
don’t collect private data without reason
listen to your users
oﬀer a useful service
stay simple and open
decide between growth and quality
care about privacy


Lessons learned


Lessons learned
who did it right?
what went wrong?


Lessons in freedom


Lessons in freedom
blogs, ﬂickr, myspace, youtube, facebook
give freedom of use
let users decide what they want to do
with your service
maybe don’t care about fake proﬁles


Lessons in usability


Lessons in usability
del.icio.us, ﬂickr, facebook, dopplr
focus on simplicity
have a clear primary use case
invest in design
know why you use ajax


Lessons in community


Lessons in community
ﬂickr, facebook, stumbleupon
listen if your users want changes
talk to your users
don’t change anything without telling
beforehand
have a blog, forum and wiki


Lessons in openness


Lessons in openness
twitter, ﬂickr, facebook, myspace
provide an open api
encourage mashups
react when users invent new use cases
make integration of 3rd parties possible
try to steer the process


Lessons in privacy


Lessons in privacy
ﬂickr, plazes, dopplr, facebook
easy options to protect private data
diﬀerentiate between:
public (even google can see it)
visible for friends
visible for family
invest in someone who knows about
security technology


Lessons in network eﬀects


Lessons in network eﬀects
myspace, xing, linkedin
build on foaf /six degrees:
show the contacts of my friends
make it easy to connect with others to
get a fast growing network
make it hard to connect with others to
achieve quality in the network


Lessons in connecting


Lessons in connecting
xing, ﬂickr, stumbleupon
make it easy to comment on others
make it easy to message strangers
show my recent visitors
allow groups for anything at ﬁrst
restrict group creation to premium users
or on request later


Lessons in violation and spam


Lessons in violation and spam
youtube, ﬂickr, digg
tell users about copyright
encourage creative commons
act on violation when appropriate
get clear terms of service now
don’t change the rules without good
reason
implement a spam report system

Lessons in vanity


Lessons in vanity
myspace, virb
make it easy customize the proﬁle page
even if it’s not easy people will do it
maybe restrict it within reason to avoid
trash overﬂow


Lessons in vanity II


Lessons in vanity II
ﬂickr, stumbleupon, xing, plazes
make statistics of each user visible to the
public
introduce a karma system
or activity meter


If you do most right
you may get some …


Lessons in love
level42
“restless eyes, egos burn … ”


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Lessons In Social

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