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Lessons learned from communicating Covid statistics to the public

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DataJournalismUK

The document discusses lessons learned from communicating COVID statistics to the public. It notes that data visualization is a communication skill and text adds value for non-experts by guiding them. It also advises that if people are confused by a chart, it is the creator's fault, not the viewers', and additional explanation may be needed. Furthermore, information visualization is personal and political, so designers must minimize risks of negative reactions due to their choices. Continued communication is also important, not just delivering the chart and disappearing.

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Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
John Burn-Murdoch / @jburnmurdoch 24 May 2022 #ddjuk22 Lessons learned from communicating Covid statistics to the public
John Burn-Murdoch / @jburnmurdoch 24 May 2022 #ddjuk22 Lessons learned from communicating Covid statistics (and some other things) to the public
Data visualisation is a communication skill. Good words are key to good graphics
To create effective charts, you have to understand how people consume charts
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Text and other annotation adds enormous value for ¡°non chart people¡±, acting as a guiding hand showing them what message the chart is imparting, and preparing the ground for further exploration Lesson 1
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
But all is not lost!
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Which brings me onto my favourite chart of the pandemic...
Lessons learned from communicating Covid statistics to the public
If people are confused by your chart, that¡¯s on you, not on them. If necessary, provide additional explanation in-situ to minimise adverse reactions Lesson 2
But there¡¯s more...
Lessons learned from communicating Covid statistics to the public
Information visualisation is personal and often political. It¡¯s our job to design with that in mind, to minimise the risk that someone reacts badly to a chart because of choices we have made Lesson 3
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Continued communication is key; don¡¯t just deliver a chart and then disappear. Everybody bene?ts from this Lesson 4
What happens when data journalism meets the opinion section? ?
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Lessons learned from communicating Covid statistics to the public
Data journalism and opinion *can* mix. Use the opinion pages as a back door through which to smuggle news ? ? Lesson 5
John Burn-Murdoch / @jburnmurdoch 24 May 2022 #ddjuk22 Lessons learned from communicating Covid statistics (and some other things) to the public

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Lessons learned from communicating Covid statistics to the public

  • 6. John Burn-Murdoch / @jburnmurdoch 24 May 2022 #ddjuk22 Lessons learned from communicating Covid statistics to the public
  • 7. John Burn-Murdoch / @jburnmurdoch 24 May 2022 #ddjuk22 Lessons learned from communicating Covid statistics (and some other things) to the public
  • 8. Data visualisation is a communication skill. Good words are key to good graphics
  • 9. To create effective charts, you have to understand how people consume charts
  • 15. Text and other annotation adds enormous value for ¡°non chart people¡±, acting as a guiding hand showing them what message the chart is imparting, and preparing the ground for further exploration Lesson 1
  • 18. But all is not lost!
  • 22. Which brings me onto my favourite chart of the pandemic...
  • 24. If people are confused by your chart, that¡¯s on you, not on them. If necessary, provide additional explanation in-situ to minimise adverse reactions Lesson 2
  • 27. Information visualisation is personal and often political. It¡¯s our job to design with that in mind, to minimise the risk that someone reacts badly to a chart because of choices we have made Lesson 3
  • 31. Continued communication is key; don¡¯t just deliver a chart and then disappear. Everybody bene?ts from this Lesson 4
  • 32. What happens when data journalism meets the opinion section? ?
  • 38. Data journalism and opinion *can* mix. Use the opinion pages as a back door through which to smuggle news ? ? Lesson 5
  • 39. John Burn-Murdoch / @jburnmurdoch 24 May 2022 #ddjuk22 Lessons learned from communicating Covid statistics (and some other things) to the public