Lessons learned3yearsappstore
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The document discusses lessons learned from 3 years of developing apps for the iOS App Store. It covers why the author chose to develop for iOS, the typical investment required, strategies for coming up with ideas, tools and frameworks used, the importance of design, implementation considerations, setting goals, avoiding shortcuts, not reinventing the wheel, asking for help, backing up code, icon design, pricing strategies, and marketing tactics. The author emphasizes following your passion, paying attention to design, not taking shortcuts in development, asking for help when needed, and testing different pricing strategies.
Lessons learned3yearsappstore
- 1. Lessons Learned from 3 Years on the App Store Mohammad Azam Wednesday, November 20, 13
- 2. Mohammad Azam Wednesday, November 20, 13
- 3. Mohammad Azam Manager Consultant at Sogeti Wednesday, November 20, 13
- 4. Mohammad Azam Manager Consultant at Sogeti Founder of HighOnCoding Wednesday, November 20, 13
- 5. Mohammad Azam Manager Consultant at Sogeti Founder of HighOnCoding Creator of AzamSharp YouTube Channel (over 5500 subscribers) Wednesday, November 20, 13
- 6. Mohammad Azam Manager Consultant at Sogeti Founder of HighOnCoding Creator of AzamSharp YouTube Channel (over 5500 subscribers) Microsoft MVP (2007 - 2011) Wednesday, November 20, 13
- 8. ABC POP Wednesday, November 20, 13
- 10. Math Speeder Wednesday, November 20, 13
- 11. Kinder Pop Wednesday, November 20, 13
- 12. My Chandas Wednesday, November 20, 13
- 13. Vegetable Tree Featured on App Store 2013 Wednesday, November 20, 13
- 14. Daily5 Featured on App Store 2013 Wednesday, November 20, 13
- 15. Agenda Legal Why iOS? Investment updates Idea Design Tools/Frameworks Marketing Testing Customer Service Wednesday, November 20, 13 Implementation iOS 7
- 16. Why iOS? Wednesday, November 20, 13
- 17. Why iOS? iOS apps make more money as compared to any other platform Wednesday, November 20, 13
- 18. Why iOS? iOS apps make more money as compared to any other platform Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) Wednesday, November 20, 13
- 19. Why iOS? iOS apps make more money as compared to any other platform Mac (Once you go Mac you dont go back) Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) Wednesday, November 20, 13
- 20. Why iOS? iOS apps make more money as compared to any other platform Mac (Once you go Mac you dont go back) Users upgrade to new platform almost instantly (iOS 7 already have > 80% adoption rate) Its a lot of FUN! Wednesday, November 20, 13
- 25. Investment $1200 - $2000 Wednesday, November 20, 13
- 26. Investment $1200 - $2000 $99 per year Apple Developer Program Membership Wednesday, November 20, 13
- 27. Idea Wednesday, November 20, 13
- 28. Idea Get Inspired Dont Cheat Wednesday, November 20, 13
- 29. Idea Get Inspired Dont Cheat Follow your passion Wednesday, November 20, 13
- 30. Idea Get Inspired Dont Cheat Follow your passion Dont suffer from ABD (Already Been Done) syndrome Wednesday, November 20, 13
- 31. Idea Get Inspired Dont Cheat Follow your passion Dont suffer from ABD (Already Been Done) syndrome Use your memories/culture to your advantage a poultry farm) Wednesday, November 20, 13 (Mathemachicken was inspired from my visit to
- 32. Idea Get Inspired Dont Cheat Make an app about a subject you want to learn Follow your passion Dont suffer from ABD (Already Been Done) syndrome Use your memories/culture to your advantage a poultry farm) Wednesday, November 20, 13 (Mathemachicken was inspired from my visit to
- 33. Tools and Frameworks Xcode Appcode Ruby Motion Objective-C Xamarin Wednesday, November 20, 13 HTML5 C#
- 34. Tools and Frameworks Xcode Appcode Objective-C Xamarin Wednesday, November 20, 13 HTML5 C#
- 35. Tools and Frameworks Xcode Appcode Objective-C HTML5 C# Wednesday, November 20, 13
- 36. Tools and Frameworks Xcode Appcode Objective-C HTML5 Wednesday, November 20, 13
- 37. Tools and Frameworks Xcode Appcode Objective-C Wednesday, November 20, 13
- 38. Tools and Frameworks Xcode Objective-C Wednesday, November 20, 13
- 40. Design Design represents how the app feels Wednesday, November 20, 13
- 41. Design Design represents how the app feels Paper and pencil Wednesday, November 20, 13
- 42. Design Design represents how the app feels Paper and pencil Design time > development time Wednesday, November 20, 13
- 43. Design Design represents how the app feels Paper and pencil Design time > development time Less features is better than more features! Wednesday, November 20, 13
- 44. Design Design represents how the app feels Paper and pencil Design time > development time Less features is better than more features! Wednesday, November 20, 13 Think about how the user will interact with the application! Design of a cycling app is different than a 鍖nancial app!
- 46. Implementation Set a goal Wednesday, November 20, 13
- 47. Implementation Set a goal Dont take shortcuts! Wednesday, November 20, 13
- 48. Implementation Set a goal Dont take shortcuts! Dont reinvent the wheel! Wednesday, November 20, 13
- 49. Implementation Set a goal Dont take shortcuts! Dont reinvent the wheel! Ask for help when needed! Wednesday, November 20, 13
- 50. Implementation Set a goal Dont take shortcuts! Dont reinvent the wheel! Ask for help when needed! Backup your code! Wednesday, November 20, 13
- 51. Goal Wednesday, November 20, 13
- 52. Goal Achieving smaller goals will give you con鍖dence to move forward Wednesday, November 20, 13
- 53. Goal Achieving smaller goals will give you con鍖dence to move forward Give yourself a deadline! Wednesday, November 20, 13
- 54. Goal Achieving smaller goals will give you con鍖dence to move forward Give yourself a deadline! Remove all distractions Wednesday, November 20, 13
- 55. Goal Achieving smaller goals will give you con鍖dence to move forward Give yourself a deadline! Remove all distractions Sacri鍖ce Breaking Bad! Wednesday, November 20, 13
- 57. Shortcuts Shortcuts will later bite you in the a$$ Wednesday, November 20, 13
- 58. Shortcuts Shortcuts will later bite you in the a$$ Dont write crappy code! Wednesday, November 20, 13
- 59. Shortcuts Shortcuts will later bite you in the a$$ Dont write crappy code! ABC POP iPhone game quickly became hard to maintain because of ugly code! Wednesday, November 20, 13
- 60. Reinventing Wheel Wednesday, November 20, 13
- 61. Reinventing Wheel Before creating a custom control check out CocoaControls Wednesday, November 20, 13
- 62. Reinventing Wheel Before creating a custom control check out CocoaControls Before manually managing dependencies check out Cocoapods Wednesday, November 20, 13
- 63. Ask for help Wednesday, November 20, 13
- 64. Ask for help Accept that you dont know everything Wednesday, November 20, 13
- 65. Ask for help Accept that you dont know everything Use StackOverFlow to ask your questions Wednesday, November 20, 13
- 66. Backup your code Wednesday, November 20, 13
- 67. Backup your code 3, 2, 1 (3 copies of the item, 2 on a different medium, 1 offsite) Wednesday, November 20, 13
- 68. Icon Wednesday, November 20, 13
- 69. Icon Icon is a pathway to your app, keep it clean and beautiful! Wednesday, November 20, 13
- 71. Icons If I have a budget of $200 for the app I will spend all on the app icon! Wednesday, November 20, 13
- 72. Icons If I have a budget of $200 for the app I will spend all on the app icon! and I did! Wednesday, November 20, 13
- 73. Icons by Developer Wednesday, November 20, 13
- 74. Icons by Designer Wednesday, November 20, 13
- 76. Price The narrower the audience, the higher the price Wednesday, November 20, 13
- 77. Price The narrower the audience, the higher the price Ads degrade the app! Wednesday, November 20, 13
- 78. Price The narrower the audience, the higher the price Ads degrade the app! Real money is in In-App purchase. And even more money is in consumable InApp purchase (Candy Crush uses the consumable model and generates 530K ... a day) Wednesday, November 20, 13
- 79. Price The narrower the audience, the higher the price Ads degrade the app! Real money is in In-App purchase. And even more money is in consumable InApp purchase (Candy Crush uses the consumable model and generates 530K ... a day) Wednesday, November 20, 13 Build the pricing model around the app not the other way!
- 80. Bird Watching Apps Wednesday, November 20, 13
- 82. Vegetable Tree Wednesday, November 20, 13
- 83. Vegetable Tree Wednesday, November 20, 13 Initial Price: $1.99
- 84. Vegetable Tree Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99
- 85. Vegetable Tree Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99
- 86. Vegetable Tree Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99
- 87. Vegetable Tree Wednesday, November 20, 13 Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99 Price changed: $3.99
- 88. Vegetable Tree Initial Price: $1.99 Price changed: $2.99 Price changed: $3.99 Price changed: $4.99 Price changed: $3.99 Find the high end of your app price! You already know the bottom end! Wednesday, November 20, 13
- 92. Marketing Pre-release Promo codes Ad space Wednesday, November 20, 13
- 93. Marketing Pre-release Promo codes Ad space Blogging Wednesday, November 20, 13
- 94. Marketing Pre-release Promo codes Ad space Blogging Social Media Wednesday, November 20, 13
- 95. Marketing Pre-release Promo codes Ad space Blogging Social Media Set a release date for your app! Wednesday, November 20, 13
- 96. Marketing Pre-release Promo codes Ad space Blogging Social Media Set a release date for your app! Getting featured by Apple Wednesday, November 20, 13
- 98. Pre-release Create a teaser trailer (Checkmark app, Perfect Weather) Wednesday, November 20, 13
- 99. Pre-release Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Wednesday, November 20, 13
- 100. Pre-release Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Create a website for your app Wednesday, November 20, 13
- 101. Pre-release Create a teaser trailer (Checkmark app, Perfect Weather) Write about the design and development process Create a website for your app Create high quality screenshots (placeit.breezi.com) Wednesday, November 20, 13
- 102. Promo codes Wednesday, November 20, 13
- 103. Promo codes You get 100 promo codes per version of the app Wednesday, November 20, 13
- 104. Promo codes You get 100 promo codes per version of the app You cannot review the app when using the promo code Wednesday, November 20, 13
- 105. Promo codes You get 100 promo codes per version of the app You cannot review the app when using the promo code Distribute to reviewers, bloggers etc Wednesday, November 20, 13
- 106. Promo codes You get 100 promo codes per version of the app You cannot review the app when using the promo code Distribute to reviewers, bloggers etc Giveaway promo codes on Twitter or Facebook as a prize Wednesday, November 20, 13
- 107. Ad Space Wednesday, November 20, 13
- 108. Blogging Wednesday, November 20, 13
- 109. Blogging Blog about the process of your app development Wednesday, November 20, 13
- 110. Blogging Blog about the process of your app development Write about how you found a solution to a complicated problem Wednesday, November 20, 13
- 111. Blogging Blog about the process of your app development Write about how you found a solution to a complicated problem A developer made $6000+ in sales by blogging about his experience of how standup desk has changed his life. He sold thousands of his 鍖tness apps! Wednesday, November 20, 13
- 112. Social Media Wednesday, November 20, 13
- 113. Social Media Follow tags related to your app on Twitter and Facebook Wednesday, November 20, 13
- 114. Social Media Follow tags related to your app on Twitter and Facebook Communicate with the leaders and tell them about your app Wednesday, November 20, 13
- 115. Social Media Follow tags related to your app on Twitter and Facebook Communicate with the leaders and tell them about your app Take part in discussion boards related to your app Wednesday, November 20, 13
- 116. Release Date Wednesday, November 20, 13
- 117. Release Date Never release your app automatically! Wednesday, November 20, 13
- 118. Release Date Never release your app automatically! Release date generates excitement Wednesday, November 20, 13
- 119. Release Date Never release your app automatically! Release date generates excitement Custom release date will help you plan your marketing strategies Wednesday, November 20, 13
- 120. Getting Featured by Apple Wednesday, November 20, 13
- 121. Getting Featured by Apple Create a great app! Wednesday, November 20, 13
- 122. Getting Featured by Apple Create a great app! Create an app that features Apples new API Wednesday, November 20, 13
- 123. Getting Featured by Apple Create a great app! Create an app that features Apples new API Newsstand Wednesday, November 20, 13
- 124. Getting Featured by Apple Create a great app! Create an app that features Apples new API Newsstand Wednesday, November 20, 13 Game Center
- 125. Getting Featured by Apple Create a great app! Create an app that features Apples new API Newsstand Game Center AirDrop Wednesday, November 20, 13
- 126. Getting Featured by Apple Create a great app! Create an app that features Apples new API Newsstand Game Center Blue Tooth AirDrop Wednesday, November 20, 13
- 127. Getting Featured by Apple Create a great app! Create an app that features Apples new API Newsstand Game Center Blue Tooth AirDrop Wednesday, November 20, 13 iOS 7
- 128. Duke Nukem Wednesday, November 20, 13
- 129. Duke Nukem Wednesday, November 20, 13
- 130. Duke Nukem Duke Nukem 3D was released in 1996 Wednesday, November 20, 13
- 131. Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released Wednesday, November 20, 13
- 132. Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released 15 years later Wednesday, November 20, 13
- 133. Duke Nukem Duke Nukem 3D was released in 1996 Duke Nukem Forever was released 15 years later Make sure you are not creating Duke Nukem forever! Wednesday, November 20, 13
- 134. Updates Wednesday, November 20, 13
- 135. Updates Wednesday, November 20, 13 Updates are important
- 136. Updates Wednesday, November 20, 13 Updates are important App that do not update, do not exist
- 137. Updates Wednesday, November 20, 13 Updates are important Create an update schedule App that do not update, do not exist
- 138. Updates Wednesday, November 20, 13 Updates are important Create an update schedule App that do not update, do not exist
- 139. Updates Updates are important Create an update schedule App that do not update, do not exist Updates gives your app free marketing opportunity! Wednesday, November 20, 13
- 140. Vegetable Tree Wednesday, November 20, 13
- 141. Vegetable Tree Wednesday, November 20, 13
- 142. Vegetable Tree Wednesday, November 20, 13
- 143. Legal Wednesday, November 20, 13
- 144. Legal Form an LLC Wednesday, November 20, 13
- 145. Legal Form an LLC Pay for the assets (images, sounds, artwork) Wednesday, November 20, 13
- 146. Legal Form an LLC Pay for the assets (images, sounds, artwork) Protect your ass Wednesday, November 20, 13
- 147. Legal Form an LLC Pay for the assets (images, sounds, artwork) Protect your assets! Wednesday, November 20, 13
- 148. Testing Wednesday, November 20, 13
- 149. Testing Test your app! Wednesday, November 20, 13
- 150. Testing Test your app! TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE Wednesday, November 20, 13
- 151. Testing Test your app! TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE Form a team of beta testers Wednesday, November 20, 13
- 152. Testing Test your app! TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE, TEST IT ON THE DEVICE Form a team of beta testers Use TestFlight to distribute your builds Wednesday, November 20, 13
- 153. Customer Service Wednesday, November 20, 13
- 154. Customer Service Wednesday, November 20, 13
- 155. Customer Service Wednesday, November 20, 13
- 156. Customer Service Wednesday, November 20, 13
- 157. Customer Service Wednesday, November 20, 13
- 158. Customer Service Wednesday, November 20, 13
- 159. Customer Service Wednesday, November 20, 13
- 160. Customer Service Wednesday, November 20, 13
- 161. Customer Service Wednesday, November 20, 13
- 162. Customer Service Treat your customers with respect Wednesday, November 20, 13
- 163. Customer Service Treat your customers with respect Customer service can increase your app ranking Wednesday, November 20, 13
- 164. Customer Service Treat your customers with respect Customer service can increase your app ranking Almost all the 5 star reviews of Vegetable Tree app are because of excellent customer service Wednesday, November 20, 13
- 165. Wednesday, November 20, 13
- 166. iOS has the same look and feel since its release Wednesday, November 20, 13
- 167. iOS has the same look and feel since its release Until Now! Wednesday, November 20, 13
- 168. Wednesday, November 20, 13
- 169. iOS 7 Wednesday, November 20, 13
- 170. Chaos in the App Store Wednesday, November 20, 13
- 171. Chaos in the App Store All the apps with heavy textures will look obsolete! Wednesday, November 20, 13
- 172. Chaos in the App Store All the apps with heavy textures will look obsolete! Opportunity to penetrate into your desired market Wednesday, November 20, 13
- 173. Chaos in the App Store All the apps with heavy textures will look obsolete! Opportunity to penetrate into your desired market Since, the release of the iOS SDK this is the best opportunity for any developer to seize the moment! Wednesday, November 20, 13
- 174. Apple Weather App Wednesday, November 20, 13
- 175. Reminders App Wednesday, November 20, 13
- 176. Apple App Store App Wednesday, November 20, 13
- 177. Apple Calendar App Wednesday, November 20, 13
- 178. Vegetable Tree Wednesday, November 20, 13
- 180. Resources AzamSharp YouTube Channel (www.youtube.com/azamsharp) Wednesday, November 20, 13
- 181. Resources AzamSharp YouTube Channel (www.youtube.com/azamsharp) iOS Programming by Big Nerd Ranch (Book) Wednesday, November 20, 13
- 182. Resources AzamSharp YouTube Channel (www.youtube.com/azamsharp) iOS Programming by Big Nerd Ranch (Book) http://www.raywenderlich.com/ Wednesday, November 20, 13
- 183. Contact Wednesday, November 20, 13
- 188. Contact azamsharp@gmail.com @azamsharp www.azamsharp.com www.highoncoding.com AzamSharp YouTube Channel (www.youtube.com/azamsharp) Wednesday, November 20, 13
- 189. Thank you! See you in the app store! Wednesday, November 20, 13