This document contains contact information for Kelley Poturalski, a user experience designer at Aspenware located in Colorado. It discusses an upcoming book club event on user experience design and emphasizes generating content for people rather than being solely about social connections. It encourages taking users into account and customizing solutions where needed. The document stresses that stories with soul can be more impactful than just sharing data.
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Let's Get Personal
1. 6000 Greenwood Plaza Blvd
Suite 110
Greenwood Village, CO 80111
303.798.5458
www.aspenware.com
Lets Get Personal
Content for people. Kelley Poturalski
k.poturalski@aspenware.com
11. BONUS EVENT
UX Bookclub tomorrow (free)
UX BOOK // "Universal Methods of Design: 100 Ways to
Research Complex Problems, Develop Innovative Ideas, and Design
Effective Solutions", Hanington & Martin
Where: Malenke|Barnhart
Rock Island Building
1614 15th Street - 4th Floor, Denver, CO 80202
> Near the Wazee Supper Club
14. Assumptions
Extranet users have already bought your services.
Knowledge is power (or empowering) whether its good or bad.
Clients contracting legal services are emotional
(anxious, nervous, angry, frustrated, embarrassed, irritated, intimi
dated, overwhelmed)
15. Take Aways
Plan for customization (it may be worth it)
Dont forget the users
16. I've learned that people will forget what you
said, people will forget what you did, but
people will never forget how you made them
feel. Maya Angelou
19. Being personal is about generating
content for
people
Presentation Title Section Title Goes Here
Presentation Sub-title
20. Aspenwarians are social
We dine together frequently.
We play darts.
We Yammer.
100% of our employees have LinkedIn profiles
100% of our employees are on Facebook, Google+ or Twitter
100% employees are connected with coworkers on external networks
23. So now what
Presentation Title Section Title Goes Here
Presentation Sub-title
32. 6000 Greenwood Plaza Blvd
Suite 110
Greenwood Village, CO 80111
303.798.5458
www.aspenware.com
Aspenware
33. Next steps
Join Denvers Intranet Support Group* for a monthly discussion on
enhancing the intranet experience from intranet managers like yourself:
http://www.meetup.com/Intranet-Support-Group
* Sponsored by Aspenware. Occurs monthly. Second Thursdays over lunch.
Editor's Notes
Thank you for coming to Denver. Thank you for being the type of people who care enough to attend conferences. Thank you for caring about your users & coming to a lecture by a user experience designer.
Im excited to be here as part of Aspenwares user experience team. Because people like me need to hang out more with people like you.
Were not always a match made in heaven. For example, my husband Jim is an IT operations manager for XcelEnergy. He keeps me in check. When I say, Hey, our house is turning 100 this year. And sos Jeff & Amys. Lets have a block party! He says, do you really want to spend money on feeding all the neighbors rathen that just having dinner with Jeff & Amy & repaving the driveway. Very practical, but I love him the same. As a heads up on where were going today, I am going to recommend customizations, but I will offer a few different levels so you can choose what makes sense for you bronze, silver or gold (aka block party everybodys coming over & having fun). What Im not going to talk about is design, but we do have a panel tomorrow called Dont make it look like Sharepoint that I highly recommend.
Its right-brained. Its left brained. It might include some design which is great. I have a degree in Graphic Design, I love the Adobe Creative Suite. The truth is, there are other things I do better.
So if youre not a designer, what do you do. I ask questions. I set goals. I test out assumptions & recommend changes in course when needed.
Im responsible for deliverables such as.
My work revolved around the why. Why are people coming to our site? Why would they come back? Why do we need a social network at work? Why do a need to post my documentation into the vast intranet wasteland? Why is your marketing information in the way of my status reports & financials on my highly publicized legal issues (Im not going to ponder other services youre offering when Im trying to decide when to settle a multi-million dollar case). Theres actually a UX approach known as the 5 whys. That can be really helpful or irritating. Whos familiar with the 5 whys? Whats your name? Why are you here?
You can answer the how. How can we pull data from our HR system? How can we return better search results?
You make the magic happen. You can manipulate data to improve efficiency, motivate and educate your peers. So lets talk about why people going to love the data youre harnessing with Sharepoint.
But you may want my help. We are all UX. On really great teams, everyone has an eye on creating great user experiences through consistent presentation, positive feedback loops, actionable data. Im just lucky enough to work for a company that values user experience enough to staff dedicated UX resources on have the title. We have developers who ask the whys. How many of you have a full-time user experience person? Whos ever hired a user experience consultant? Is anyone thinking about hiring me?
In fact, if youre interested in learning more about user experience resources, lessons learned, and approaches. Im part of the UXBC thats meeting down the street tomorrow night.We share a lot of real life examples of UX action, such as this
With that said, Im going to tell you a quick client story to set the stage. I was contracted by a law firm to review the plans for their Sharepoint extranet & make recommendations to improve the user experience. At the time I joined the project, theyd already written a 170 page requirements document detailing all the existing web parts they could leverage from their intranet. Theyre super smart guys who are trying to be efficient. They focused on what OOTB functionality they could leverage to keep costs down which is good in theory. But they are having trouble getting their charter approved. Enter Kelley. They asked me not to interview people from the business. So I interviewed people from other businesses. I happened to run across one that
To set expectations, we talked about where they are in the process & talked about user needs. I see why theyre building the site. Id be just as happy (if not more so) to communicate via email with my legal team.
So with my design constraints in mind, I recommended mega menus to improve navigation. We changed a few menu labels modified the help tools. Really minimal changes. Really minimal impact. Ive since submitted concerns about user adoption, recommend handful of customizations related to their users needs. They put the project on hold for a week to shop the ideas & (hopefully) round up money to implement the changes. Maybe this sounds familiar. If it does, fear not
Theres a lot of information I can talk about related to user experience, but I want to get back on track with personalized content over social content
Personalization is also something that Nielson Norman Group measures as part of their Intranet Design Annual aka the BEST intranets have personalized elements.
So of course were going to try out the social side of Sharepoint
And heres what that looks like. 1 out of 24 people contributed to their profile. I admit, I didnt even know I had a MySite page, and am not any more motivated to contribute now that I do know about it.
Why? I want to throw details about myself on the intranet as badly as Kirin wants to throw down on the slip & slide.
How do we get people interested?What if ourMySites about me, but not necessarily created by me. Let data do the talking.
How about something like this You may or may not know that theres a social side to vail. Vails RF ids capture data on your vertical feet, # of days skied, and which resorts you visited. Its a nice snapshot of your mountain activity. Its interesting & can be more social, but requires no work on your part to get started. You just log in. My brothers been a pass holder for a few years, and just found out about EpicMix through me.
Heres what data Vail had on my brother by the first time he logged in. Wowthats cool. What else does it know?
What if the first time I log into my intranet, I see my face everyone does. Anyone can click to learn more about me, so I click to make sure everythings good & learn that Sharepoints already collecting data to help me get started. Since my team is already known by HR, I can see them, I can see what they view most often & most recently. HR used the keywords from my job description to help people find me. Maybe I edit them. Maybe I dont.
Make your office epic. My goal is that someday my MySite shows enough personal information about me that I dont have to write a year end review.