Lets go on an Adventure - Customer Discovery Journey
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The document discusses the customer discovery journey for a startup. It outlines the importance of getting out of the building to interview potential customers, rather than focusing on building products first. The key steps of customer discovery are: 1) state your hypothesis, 2) test the problem, 3) test the solution, 4) pivot or proceed. It emphasizes that startups lack customers, not products, and provides tips for conducting effective customer interviews to better understand problems and potential solutions.
Lets go on an Adventure - Customer Discovery Journey
- 1. Lets go on an Adventure The Customer Discovery journey
- 2. Jade Appleseed (aka the Startup guy/girl) I am going to change the world!
- 3. Introduction University of Hong Kong GOnnect AcceleratorHK Sustainability Jam HKSTP Incubation Opes Anor Post Mortem Jefferson Trust Fresco Capital
- 4. Product Development Idea/Concept/S eed round Product Dev. Testing/Alpha Rounds Launch!
- 5. Product Development Idea/Concept/S eed round Product Dev. Testing/Alpha Rounds Launch! ? Marketing Creating branding Positioning Soft launch Hired PR Team Branding! Big Launch Event Create Demand Sales Hired CSO Sales staff Sales Team Business Dev Hire BD Partnerships!
- 6. IF YOU BUILD IT THEY WILL COME MYTH #1
- 7. STARTUPS LACK CUSTOMERS NOT PRODUCTS TRUTH #1
- 9. Step I - State your hypothesis Step II - Test the problem Step III - Test the solution Step IV - Pivot or proceed Customer Development
- 10. Get out of the building Get interviewing
- 11. Interviews Who should I interview? What should I ask? How do you analyse the results?
- 12. S P A
- 13. What to ask? Tell me a story about the last time ___________ What was the hardest about this? Why was it so hard? How do you solve it now? Why is it awesome?
- 14. Level Up No PITCHING Past & Present No FUTURE tense Bonus Emotion 3 Peat 5 Why