Let's Hug It Out Columbus
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The document proposes creating a new television production industry in Columbus, Ohio by filling the additional digital channels ("multicast channels") local TV stations must offer with locally produced scripted and unscripted shows. It suggests partnering with local TV stations to produce content to fill these channels in exchange for funding, incorporating local products, restaurants, clubs and hotels through product placement. The document also proposes syndicating successful shows to other cities and partnering with Hollywood studios as an affordable test market for developing new shows that could become big successes.
Let's Hug It Out Columbus
- 1. Let’s Hug It Out Columbus
- 2. What am I talking about Creating a new industry in Columbus Filling Multicast Channels with locally produced scripted and non-scripted TV
- 3. Why? I want to be this guy
- 4. I want to exchange my Timex for … THIS
- 5. And I’m not moving to LA So let’s bring Hollywood to Columbus
- 6. What is Multicasting? It’s here, and it’s the law Multicasting allows broadcast stations to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program. So, for example, while a station broadcasting in analog on channel 7 is only able to offer viewers one program, a station broadcasting in digital on channel 7 can offer viewers one digital program on channel 7-1, a second digital program on channel 7-2, a third digital program on channel 7-3, and so on. This means more programming choices for viewers.
- 7. What does this mean? Local TV stations will need CONTENT to fill the extra spectrum Instead of filling it with crap produced elsewhere Why not fill it with homegrown crap Of course I just kid about the crap
- 8. Why don’t they just put their stuff on YouTube?
- 9. Four Words
- 10. Columbus Talent
- 11. Columbus has talented people CCAD Couchfire We just need to build a community
- 12. How can we make $$$
- 13. The stations pay us to produce The better the ratings, the more cash
- 14. Product Placement Columbus products Columbus restaurants Columbus night clubs Columbus hotels
- 15. We Syndicate What, you don’t think other cities aren’t looking to fill their airwaves?
- 16. We become Hollywood’s Farm Team Partner up with Hollywood Studios to develop shows An experimental playground for Hollywood with low risk
- 17. Hollywood Farm Team Columbus is a Fast Food test market Why not for television shows? The best shows have a shot to make it big time
- 18. Don’t Forget the Internet Hulu.com YouTube
- 19. ?
- 20. Thanks Alvin Borromeo @wyliemac