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Level Up with Local SEO

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Niki Mosier

This document provides an overview of key local SEO ranking factors and best practices. It discusses optimizing listings on Google My Business, getting high-quality citations and reviews from various sources, focusing on local links, on-page SEO including keywords and schema markup, and conducting local competitor audits. The goal is to help businesses level up their local SEO and stand out amongst competitors in local search results.

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Level Up with Local SEO Niki Mosier Sr. SEO Account Manager Two Octobers @nikers85
World 1-1 Local seo 101 - key Ranking Factors Google My Business Citations Reviews Local Links On-Page Behavioral Bonus Resource - https://moz.com/local-search-ranking-factors
World 1-2 Google My Business Categories Photos Reviews Posts Q&A Products/Services Description Pro Tip - Add UTM tracking to GMB URL and all URLs used in Posts Pro Tip - https://myaccount.google.com/permissions
World 1-3 Citations Consistent NAP Info Brand-Building Citation Management Publisher Diversity Bonus Resource - https://moz.com/local/search
World 1-4 Reviews Reviews are HUGE ranking factor Reviews on multiple platforms Respond to reviews Review Management Software Report SPAM Pro Tip - If you find something especially spammy tweet about it with the hashtag #STOPCRAPONTHEMAP. Also tag @googlemybusiness
World 2-1 Local Links Backlinks Matter Make it second nature to ask Think Local Think outside the box Bonus Resource - https://whitespark.ca/blog/7-easy-local-link-building-tactics/
World 2-2 On- Page and behavioral NAP Keywords Domain Authority Location Pages Content Schema Behavioral
W0rld 2-3 The Schema Scoop LocalBusiness Review Q&A Event JobPosting Pro Tip - Steal My JSON and Googles Structured Data Testing Tool https://search.google.com/structured-data/testing-tool From BrightLocal: 25% higher click-through rate on pages with markup (Rotten Tomatoes) 35% increase in visits for recipes with markup (Food Network) 1.5% more time spent on pages and 3.6x higher interaction rate (Rakuten)
World 2-4 Local Competitor Audit Pick 3-5 keywords Identify top 3-5 competitors for those keywords MobileMoxie LocalFalcon SPAM in Competitor Listings GMB Listing Location Page Local Competitor Audit Process https://goo.gl/NYk2d3
Takeaways Spend time in the SERPS - both desktop and mobile Keep an eye on what the competitors are doing Keep testing Bonus Resource - https://searchengineland.com/what-do-the-symbols-mean-in-googles-map- pack-and-local-finder-314295
Questions? @nikers85 bit.ly/level_up_local_seo

More Related Content

Level Up with Local SEO

  • 1. Level Up with Local SEO Niki Mosier Sr. SEO Account Manager Two Octobers @nikers85
  • 2. World 1-1 Local seo 101 - key Ranking Factors Google My Business Citations Reviews Local Links On-Page Behavioral Bonus Resource - https://moz.com/local-search-ranking-factors
  • 3. World 1-2 Google My Business Categories Photos Reviews Posts Q&A Products/Services Description Pro Tip - Add UTM tracking to GMB URL and all URLs used in Posts Pro Tip - https://myaccount.google.com/permissions
  • 4. World 1-3 Citations Consistent NAP Info Brand-Building Citation Management Publisher Diversity Bonus Resource - https://moz.com/local/search
  • 5. World 1-4 Reviews Reviews are HUGE ranking factor Reviews on multiple platforms Respond to reviews Review Management Software Report SPAM Pro Tip - If you find something especially spammy tweet about it with the hashtag #STOPCRAPONTHEMAP. Also tag @googlemybusiness
  • 6. World 2-1 Local Links Backlinks Matter Make it second nature to ask Think Local Think outside the box Bonus Resource - https://whitespark.ca/blog/7-easy-local-link-building-tactics/
  • 7. World 2-2 On- Page and behavioral NAP Keywords Domain Authority Location Pages Content Schema Behavioral
  • 8. W0rld 2-3 The Schema Scoop LocalBusiness Review Q&A Event JobPosting Pro Tip - Steal My JSON and Googles Structured Data Testing Tool https://search.google.com/structured-data/testing-tool From BrightLocal: 25% higher click-through rate on pages with markup (Rotten Tomatoes) 35% increase in visits for recipes with markup (Food Network) 1.5% more time spent on pages and 3.6x higher interaction rate (Rakuten)
  • 9. World 2-4 Local Competitor Audit Pick 3-5 keywords Identify top 3-5 competitors for those keywords MobileMoxie LocalFalcon SPAM in Competitor Listings GMB Listing Location Page Local Competitor Audit Process https://goo.gl/NYk2d3
  • 10. Takeaways Spend time in the SERPS - both desktop and mobile Keep an eye on what the competitors are doing Keep testing Bonus Resource - https://searchengineland.com/what-do-the-symbols-mean-in-googles-map- pack-and-local-finder-314295