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Leverage Social Media To Fill Event Seats - Brenda Leguisamo

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Brenda Leguisamo
Brenda Leguisamo

Leverage Facebook, LinkedIn and Twitter. Attract high potential clients. Engage in authentic conversations. Increase attendance to your client events. Interactive exercises included. Social Media Event Marketing.

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Leverage Social Media To Fill Event Seats (Includes Interactive Exercises) Presented by Brenda Leguisamo www.SocialBizMembers.com December 2011
Objectives (Interactive Exercises) I. Events II.Social Media (Facebook, LinkedIn, Twitter) III. Action Plan (Offline & Online) IV.The F Words: Feedback & Follow-Up (Offline & Online) V. You Fill Event Seats! Note: Interactive exercise enhances your experience so you may see offline actions may also be leveraged to implement online actions.
Events (Interactive Exercise) Your Why?______ (Why do you do events offline and/ or online?) Your Who? ______ (Who is your ideal & most profitable client?) Your What? ______ (What unique benefit(s) does your event offer for attendees?) Your Where? ______ (Where are your ideal clients offline & online?) Your When? ______ (When do you have events offline & online?) Your How? ______ (How do you connect with clients offline & online?)
Events I. Provide Value & Increase Sales II. Have Ideal Prospective & Existing Clients III. Communicate & Deliver Value with Amazing Client Experience IV. Offline & Online Type Events Workshop, Panel Discussion, Industry Tradeshow Webinar, Teleseminar Book Launch (Offline & Online) Credible Strategic Partnership(s) Choose Event Date & Times That Meet Your Ideal Clients Needs Have Fun! Mindset: Believe You Are Genius & You Will Do It!
Social Media (Interactive Exercise) Your Why?_______ (Why / why not use social media to attract clients?) Your Who? _______ (Who do you connect with online to attract clients?) Your What? ______ (What are you consistently doing & communicating online to attract clients?) Your Where? ______ (Where do you connect online to attract clients?) Your When? _______ (When do you connect online to attract clients?) Your How? ______ (How do you connect online to attract clients?)
Social Media I. Listen & Engage in Authentic Conversations II. 80% Share Value Content & 20% Share Marketing Content III. With Prospective & Existing Clients IV. Facebook, LinkedIn, Twitter (User Friendly Set-Up & Use to Share Status, Comments, Photos, Videos, Other Links) V. Communicate/Engage with Emails, Chat, Personal Profiles, Status, Company Pages, Public/ Private Groups, Event Features & Twitter (Hashtags #) VI. Do Not Spam with Marketing Content on Other Walls VII. Schedule Dates & Times to Consistently Engage Online VIII. Mindset: Believe You Are Genius & You Will Do It!
Action Plan (Interactive Exercise) Your Why?_______ (Why will you have events and how much financial success do you want to achieve?) Your Who? _______ (Who are you going to connect with offline & online to attract event attendees?) Your What? ______ (What consistent communication & action steps are you going to create offline & online to achieve your financial goal?) Your Where? ______ (Where are you going to be offline & online to attract event attendees?) Your When: _______ (When will you schedule your events and/ or participate in other events to attract ideal clients?) Your How? ______ (How much money do you want to make offline & online and how are you going to achieve your financial goal?)
Action Plan (Offline & Online) I. Get Clarity on Your Financial Goal II. Surround Yourself with Like-Minded Individuals III. Listen to Needs of Prospective & Existing Clients IV. Get Clarity on Your Consistent Offline & Online Action Steps V. Share Your Genius with Authentic Conversations Offline & Online VI. Create Scalability for Financial Success VII. Schedule & Write/Type Your Monthly Plan, Track Your Success & Areas for Improvement VIII. Have Fun! IX. Mindset: Believe You Are Genius & You Will Do It!
The F Words: Feedback & Follow- Up (Interactive Exercise) Your Why?_______ (Why would you care about what potential & existing clients think about the value you offer?) Your Who? _______ (Who do you want to get feedback from & follow-up with?) Your What? ______ (What do you want to achieve when getting feedback and follow-up?) Your Where? ______ (Where are you asking for feedback and following-up offline & online?) Your When? ______ (When are you asking for feedback & following up offline & online?) Your How? ______ (How are you getting feedback and following- up offline & online?)
The F Words: Feedback & Follow- Up (Offline & Online) I. Gain Clarity on Needs of Prospective & Existing Clients II. Identify Your Areas of Improvement III. Increase Customer Satisfaction & Improve Customer Experience IV. Offline (Paper) & Online Surveys V. Take Action Immediately After the Client Experience VI. Share Gratitude & Stay Connected Offline and Online VII. Improve, Plan Next Event & Have Fun! VIII.Mindset: Believe You Are Genius & You Will Do It!
You Fill Event Seats!
Thank You!

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Leverage Social Media To Fill Event Seats - Brenda Leguisamo

  • 1. Leverage Social Media To Fill Event Seats (Includes Interactive Exercises) Presented by Brenda Leguisamo www.SocialBizMembers.com December 2011
  • 2. Objectives (Interactive Exercises) I. Events II.Social Media (Facebook, LinkedIn, Twitter) III. Action Plan (Offline & Online) IV.The F Words: Feedback & Follow-Up (Offline & Online) V. You Fill Event Seats! Note: Interactive exercise enhances your experience so you may see offline actions may also be leveraged to implement online actions.
  • 3. Events (Interactive Exercise) Your Why?______ (Why do you do events offline and/ or online?) Your Who? ______ (Who is your ideal & most profitable client?) Your What? ______ (What unique benefit(s) does your event offer for attendees?) Your Where? ______ (Where are your ideal clients offline & online?) Your When? ______ (When do you have events offline & online?) Your How? ______ (How do you connect with clients offline & online?)
  • 4. Events I. Provide Value & Increase Sales II. Have Ideal Prospective & Existing Clients III. Communicate & Deliver Value with Amazing Client Experience IV. Offline & Online Type Events Workshop, Panel Discussion, Industry Tradeshow Webinar, Teleseminar Book Launch (Offline & Online) Credible Strategic Partnership(s) Choose Event Date & Times That Meet Your Ideal Clients Needs Have Fun! Mindset: Believe You Are Genius & You Will Do It!
  • 5. Social Media (Interactive Exercise) Your Why?_______ (Why / why not use social media to attract clients?) Your Who? _______ (Who do you connect with online to attract clients?) Your What? ______ (What are you consistently doing & communicating online to attract clients?) Your Where? ______ (Where do you connect online to attract clients?) Your When? _______ (When do you connect online to attract clients?) Your How? ______ (How do you connect online to attract clients?)
  • 6. Social Media I. Listen & Engage in Authentic Conversations II. 80% Share Value Content & 20% Share Marketing Content III. With Prospective & Existing Clients IV. Facebook, LinkedIn, Twitter (User Friendly Set-Up & Use to Share Status, Comments, Photos, Videos, Other Links) V. Communicate/Engage with Emails, Chat, Personal Profiles, Status, Company Pages, Public/ Private Groups, Event Features & Twitter (Hashtags #) VI. Do Not Spam with Marketing Content on Other Walls VII. Schedule Dates & Times to Consistently Engage Online VIII. Mindset: Believe You Are Genius & You Will Do It!
  • 7. Action Plan (Interactive Exercise) Your Why?_______ (Why will you have events and how much financial success do you want to achieve?) Your Who? _______ (Who are you going to connect with offline & online to attract event attendees?) Your What? ______ (What consistent communication & action steps are you going to create offline & online to achieve your financial goal?) Your Where? ______ (Where are you going to be offline & online to attract event attendees?) Your When: _______ (When will you schedule your events and/ or participate in other events to attract ideal clients?) Your How? ______ (How much money do you want to make offline & online and how are you going to achieve your financial goal?)
  • 8. Action Plan (Offline & Online) I. Get Clarity on Your Financial Goal II. Surround Yourself with Like-Minded Individuals III. Listen to Needs of Prospective & Existing Clients IV. Get Clarity on Your Consistent Offline & Online Action Steps V. Share Your Genius with Authentic Conversations Offline & Online VI. Create Scalability for Financial Success VII. Schedule & Write/Type Your Monthly Plan, Track Your Success & Areas for Improvement VIII. Have Fun! IX. Mindset: Believe You Are Genius & You Will Do It!
  • 9. The F Words: Feedback & Follow- Up (Interactive Exercise) Your Why?_______ (Why would you care about what potential & existing clients think about the value you offer?) Your Who? _______ (Who do you want to get feedback from & follow-up with?) Your What? ______ (What do you want to achieve when getting feedback and follow-up?) Your Where? ______ (Where are you asking for feedback and following-up offline & online?) Your When? ______ (When are you asking for feedback & following up offline & online?) Your How? ______ (How are you getting feedback and following- up offline & online?)
  • 10. The F Words: Feedback & Follow- Up (Offline & Online) I. Gain Clarity on Needs of Prospective & Existing Clients II. Identify Your Areas of Improvement III. Increase Customer Satisfaction & Improve Customer Experience IV. Offline (Paper) & Online Surveys V. Take Action Immediately After the Client Experience VI. Share Gratitude & Stay Connected Offline and Online VII. Improve, Plan Next Event & Have Fun! VIII.Mindset: Believe You Are Genius & You Will Do It!
  • 11. You Fill Event Seats!