Leveraging Social Media Marketing in the Construction Industry
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The document discusses how social media can be leveraged in the construction industry to establish and maintain relationships, build meaningful content, and share and collaborate. It outlines various social media platforms like Facebook, LinkedIn, Twitter, Google+, YouTube, Foursquare, and Flickr that can be used, as well as blogs, newsletters, and tools for social media marketing. It raises questions about how businesses are currently using social media to interact with project teams and take advantage of social media marketing, and how they are tracking feedback and analyzing return on investment from these strategies.
Leveraging Social Media Marketing in the Construction Industry
- 1. Leveraging Social Media for the Construction Industry Stirling Morris, CSI, CDT www.marketintegrations.com
- 2. Social Media is a method of: establishing & maintaining relationships building meaningful content sharing & collaborating . . . Even in the Construction Industry
- 3. What Social Media platforms and resources are you & your business leveraging to interact with the Project Team?
- 4. Social Media Profile vs Page facebook Profile & Page Linkedin Profile & Page Twitter Only a Profile Google+ Profile & Page (who's heard of this?)
- 5. Beyond the Typical Social Mediums YouTube Foursquare Flickr Blogs Newsletters
- 6. On the Road Again? What tools are you using to take advantage of Social Media Marketing?
- 7. How are you leveraging what you & other Project Team members are saying through Social Media? How are you tracking and analyzing feedback?
- 8. What is the ROI of Social Media & Online Marketing? Well . . . that's up to you.
- 9. What questions do you have for me?