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Leveraging spoken word poetry for brand visibility, engagement and equity.
- 1. Leveraging Spoken Word Poetry for Brand Visibility, Engagement and Equity. Presentation by
- 2. Intro: The Art of Spoken Word Poetry Spoken word is a performance, an oral art that focuses on the aesthetics of word play, intonation and voice inflection It includes any kind of poetry recited aloud like hip hop, jazz, comedy, prose monologues etc. It is a globally acclaimed art in the US (poetry slams), UAE (Million's Poet), Zimbabwe (Harare International festival of Arts), Namibia, South Africa, Ghana (Ehalakasa Slam Festival), UK, Australia, France etc. Some Notable names in the spoken word poetry circuits (foreign and Nigerian) are Suli Breaks, Black Ice, Sarah Kay, Shihan Van Clief, Sage Hasson, Dike Chukwumerije, Donna Ogunnaike etc. i2X Media Company Limited
- 3. The challenges of COVID-19 The challenges caused by Coronavirus (COVID-19) to businesses is one that the world is yet fully recover from. There is no template to follow, so you cant use yesterdays anointing for todays miracles, meaning, you cant use yesterdays solutions for todays problems. Most people look, but few see. Thus, they miss out on great opportunities and progress because they rather stick with over used methods of doing business/ things. If businesses dont change strategy, many will struggle to survive this season, and unfortunately, most might go extinct. i2X Media Company Limited
- 4. What challenges can we help you with? We can increase: Brand Visibility Brand Engagement Brand Equity Customer Base And positively impact your bottom line. i2X Media Company Limited
- 5. "If you want to build a marketing asset you need to invest in connection and other non-transferable properties. If people care, you have got a brand." - Seth Godin.
- 6. What is the connection between Spoken Word Poetry and Marketing? Spoken Word Poetry is a Content Marketing Tool Brands dont sell products/ services, they sell their stories and these stories are the building blocks for attracting and connecting with potential customers and clients, as well as, increasing/deepening brand equity in the marketplace. Content has played a very crucial role in marketing. Be it a poem, documentary, story, art, blog or music, content has no boundaries and is expanding beyond anyones reach. Content has ruled the hearts and minds of people. No campaign is complete without an engaging content which will further attract the customers. It is neither a technology nor a framework which is to be followed with a disciplined approach, rather creativity determines the success of a content marketing strategy. Spoken Word Poetry is all about telling stories, that are engaging, creative and dynamic. Spoken Word Poetry can tell stories about your brand the way no other art form has done or can ever do.
- 7. How do we solve the earlier stated challenges for you? Create a narrative around your core values to provide a reason to stay in peoples faces. Dominate attention (Niche marketing and Content marketing). Stay in the realm of options. Penetrate the subconscious mind (law of awareness and law of recognition). Be relevant all year long (Network effects and exclusivity). i2X Media Company Limited
- 9. Our proposed events that will deliver on your goals Weekly Poetry Challenge (Audio): This will run for 6 to 12 weeks. Your organization will provide the weekly theme which will require uploads of poems based on the specified theme. The theme can be based on your company slogan or any other cause that you support and want to bring attention to. The poems will be uploaded to a predetermined (audio) site and the weekly winners will be determined by public votes. The uploads of the themed poems and the poets request/need for public votes will ensure brand visibility. The public votes ensure brand engagement. While brand equity is achieved by the poems that will be listened to given the increased consumption of online content in our present day reality.
- 10. Our proposed events that will deliver on your goals War Of Words Season 9 (A Reality TV Spoken Word Poetry Competition): This event will run over 4 to 6 months and have 3 basic stages i.e. entry stage, selection stage and on stage performance/ live show. The entry stage will involve video submission based on your theme. The selection stage will involve picking 48 to 60 poets from the entries. The selected poets will compete weekly for 8 weeks at the live show. There will be a weekly theme that will form the basis of the weekly performance, as well as, weekly online voting to determine the poets that moves to the next round. The live show will have a hybrid audience online audience that will watch via live-stream(s), and offline audience that will be at the venue. Also, the event videos will be uploaded on YouTube, Facebook, Instagram, LinkedIn as video clips of 3 to 10 minutes, as well as, on TikTok and Instagram Reels as 1 minute videos. The eventual winner(s) can be brand ambassador(s) of your organization. The uploads of the themed video entries and the poets request/need for public votes will ensure brand visibility. The live event, live streaming, video uploads and public votes will ensure brand engagement. While brand equity is achieved by the video uploads that will be watched (during and after the event), given the increased consumption of content in our present day reality.
- 11. Returns On Investment (ROI) derivable for your brand from our events. Brand visibility/ Brand equity over 1000 (themed) videos in 6 months. Each video with your logo and product placement and/ or your slogan. The themed videos are infomercials for your brand. Content strategy over 2000 content is generated in 6 months via daily uploads and shares of videos clips, pictures, audio content and poetic quotes (aka Punchlines) that generate (positive) controversy, conversation and engagement for your brand. Targeted marketing the (content) consumers in this niche are mainly the youths and can be termed mass literates. And we know 90% of sales is mainly about the heart and not logic. The art form creates an emotional bond between the mass literates and your brand. This spirals into other niches based on viral effects via online shares and word of mouth. Consumers perception it makes you to be seen as the great one who aided the birth of a new industry. An industry that entertains, educates and elevates (i.e. via employment, entrepreneurship, emotional intelligence, emotional therapy etc.). Other metrics of stating the ROI include: community goodwill, efficient lead generation, sales goals, and business relationship/ collaboration.
- 12. Who are we? i2X Media is involved in arts, education, culture and entertainment with a core purpose to build capacity in people, especially the youths, using spoken word poetry. We use Spoken Word Poetry as a tool of impact, a medium of communication and a mode of expression to address, (as well as, solve) issues that affect the society such as education, employment, entrepreneurship, empowerment, expression, entertainment, emotional therapy and emotional intelligence. It is based in Nigeria, West Africa and run by Mr. Olumide Holloway and partners.
- 13. Pictures from past events of Word Up i2X Media Company Limited
- 14. About Word Up This is the foremost Spoken Word Poetry event in Nigeria. From 2012 till date, it attracts A-List poets from every part of Nigeria and the diaspora. All the A-List acts in the Spoken Word ecosystem have graced the Word Up stage, from Sage Hasson to Efe Paul Azino and Dike Chukwumerije; from Atilola to Donna Ogunnaike and Torpedo Mascaw. In August 2013, the headline act was the internationally acclaimed Spoken Word juggernaut from the USA, Shihan van Clief of Def Poetry . In 2020, Word Up is set to become Word Up Poetry Fiesta, a 3 day event that runs from Friday to Sunday. It will encompass our 3 poetry events as one package, and will run as follows: open mic/ poetry competition on day one, Seminar/workshop on day two and a Poetry concert on day three.
- 15. Pictures from past events of War Of Words
- 16. Pictures from past events of War Of Words
- 17. About War Of Words War of Words (WOW) is the biggest Spoken Word Poetry Competition in Nigeria. WOW runs like a Reality TV show that entertains, educate and elevate the participants, the audience and subsequent (online) viewers. It has served as the pedestal for several Spoken Word acts to officially launch their careers. Many acts have graduated straight into the A-List by merely participating in this unique Slam Poetry competition. Notable amongst them are Titilayo Mabogunje, (who as) a 15-year old prodigy, won the maiden episode of the WOW in 2013. She currently studies at the prestigious African Leadership Academy, South Africa. Her admission was predicated on her exploits at WOW as the school requirements entails the display of some form of skill/talent aside from academic excellence. Another alumnus of WOW season 5 (2015), Ibukun Ajagbe attracted the attention of the Swiss Malaria Group and was invited to perform at the World Malaria Day in April 2016 in Switzerland. Others are Chika Jones (Season 2 winner), Grracinao Enwerem (Season 3 winner), Paul Word (Season 4 winner), Wayne Samuel (winner of Season 6 and 7) and Fragile Dogubo (winner Season 8).
- 18. Our Audience Saturday, February 20, 2021 i2X Media Company Limited 18
- 19. Our Audience Saturday, February 20, 2021 i2X Media Company Limited 19
- 20. Our Audience Our audience is usually divided along these demographic and psychographic groups: Our primary demographic target is upwardly mobile young adults 18 to 40. They usually make up 100% of the participants/ competitors and 50% of the audience at previous shows, online and offline. The secondary demographic are adult lovers of art and entertainment from age 41 to 70. They usually make up 20% of the audience at previous shows. Students (10 to 17) looking for where to express their creative ability and other people looking for something different from the usual entertainment scene 20%. Celebrities who want to unwind and relax 10%. Saturday, February 20, 2021 20
- 21. For Additional Information Our YouTube channels: https://www.youtube.com/user/olulu4eva/videos , http://www.youtube.com/user/WordUpNigeria/videos Our websites: http://wordup411ng.com/ , https://www.poetreel.com/, Our email: holla@wordup411ng.com, wordup4one1@gmail.com, olulu4ever@gmail.com Telephone numbers: 08025070892, 08038315055, 08030767359, 08080918265 Facebook: https://www.facebook.com/wordup411/ Twitter and Instagram: @wordup411 i2X Media Company Limited
- 22. The Investable Sum for the events Weekly Poetry Challenge that runs for: a. 6 weeks N5.68 million b. 12 weeks N9.39 million War Of Words Season 9 (A Reality TV Spoken Word Poetry Competition) that runs for 6 months N32.23 million
- 23. What Next? We are available to further this discussion at your convenience.
- 24. i2X Media Company Limited