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levis and provogues

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sanjay shrivastav
sanjay shrivastav

Levi's and Provogue are denim brands in India. Levi's was founded in 1853 and is a global brand known for inventing blue jeans. It has over 700 manufacturing partners worldwide. Provogue started in 1997 and focuses on the Indian market. Both brands use a network of retailers, but Levi's has a larger global presence with over 55,000 retail locations. Customer reviews indicate Levi's is preferred for its quality and heritage in denim.

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SANJAY SHRIVASTAV HIRENDRA SONEJI APPARALS INDUSTRY
APPAREL INDUSTRY INTRODUCTION Jeans are trousers typically made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of pants, called "blue jeans," which were invented by Jacob Davis in 1871 and patented by Davis and Levi Strauss on May 20, 1873. Originally designed for cowboys and miners
jeans became popular in the 1950s among teenagers, especially members of the greaser subculture. Jeans were a common fashion item in the 1960sHippie subculture and they continued to be popular in the 1970s and 1980s youth subcultures of punk rock and heavy metal. Historic brands includeLevi's, Lee, and Wrangler. In the 2010s, jeans remain a popular fashion item, and they come in various fits, including skinny, tapered, slim, straight, boot cut, cigarette bottom, narrow bottom, low waist, anti-fit, and flare.
"Distressed" (visibly aged and worn, but still intact and functional) jean trousers have become increasingly fashionable, making pre-sale "factory distressing" a common feature in commercially sold jeans.
MANUFACTURE PROCESS A. Jeanss manufacturer--sewing factory First, sewing factory must select the right denim fabric, make many pair of trousers leg, then send them to the washing factory to check the shrinkage rate. Second, to design or prepare the urgently needed accessories such as trade mark, washing mark, size mark, printing, embroidery, etc. the less urgent ones can be done next time. B. Jeanss manufacturer--Embroidery and printing factory. After the denim fabric was selected, crafts factory must start to make sample for embroidery and printing till approved, then immediately start production.
C. JEANSS MANUFACTURER--CRAFTS FACTORY. WHEN THE JEANS ARE SEWED, DESIZING FIRST BY WASHING PLANT, THEN CRAFTS FACTORY WILL TREAT THE JEANS BY MONKEY WASH, SAND BLAST, WINKLE TREATMENT, ETC. THE CRAFTS MUST BE THE SAME AS CUSTOMERS REQUIREMENTS. D. JEANS MANUFACTURER--WASHING FACTORY JEANS WASHING IS OF CRITICAL IMPORTANCE FOR ALL THE WORK, IF THIS IS DONE SUCCESSFULLY, THE JEANS ARE ALMOST FINISHED.
E. FINAL TREATMENT A THROUGH QUALITY CHECK MUST BE PERFORMED AFTER THE FINAL TREATMENT IS FINISHED, FINAL TREATMENT ARE LEATHER LABEL STITCHING, IRONING, RIVET PUNCHING, LOGO HANGING, EXCESSIVE THREAD CUTTING, PACKING, ETC. FINAL TREATMENT ARE DONE BY THE SEWING FACTORY OR WASHING FACTORY.
BRANDS Levis Provogue
LEVIS- INTRODUCTION Levi Strauss & Co. (LS&CO.), one of the world's largest apparel manufacturer brand. Founded by Mr. Levis Strauss in 1853. Sold in over 110 countries, in more than 55,000 retail locations worldwide. Manufactures jeans in approximately 108 sizes and 20 finish fabrics. 3 Brand Portfolio - Levis 速, Levis Strauss & Denizen.
The company was founded by Levi Strauss in 1853 primarily selling wholesale dry goods. The company was founded in San Francisco, California. A tailor named Jacob Davis thought of an idea to use copper rivets to reinforce the points of strain on pants. Davis and Strauss purchased the patent of the idea of using copper rivets in clothing on May 20, 1873. The innovation of the rivets in the jeans differentiated Levis jeans from others because of its increased durability.
NETWORK OF LEVIS Levi Strauss has a consisting of manufacturers and retailers. The cotton fiber is grown around the world in fiber mills and then the fibers are sent to apparel factory in over 110 countries contracted by levi with over 700 contractor. Levis and strauss co 530 distributor in the world and 33 countries.Franchise in the world of 2800
MARGIN IN LEVIS AND STRAUSS CO IS MANUFACTURE15% WHOLESALE 20%,DISTRIBUTOR AND RETAILER 40% particular cost markup Selling price Manufacture 500 10% 550 Wholesaler 550 15% 632.5 Distributor 632.5 20% 759 retailer 759 40% 1062.6
DISTRIBUTION CHANNEL LEVIS distributes JEANS by the Channel Members that is through retailer and wholesalers. Levis is using selective but intensive distribution level for the distribution of its products. Levis opened around 500 outlets at prime locations in India. and 40 supplier of india in navi mumbai ram fashion export to sypply retail store
levis and provogues
Positioning Approach Your Levis, Your Style Comfort, Fit and Style We Invented Blue Jeans Innovative and trendy Classic yet modern Best quality Dynamic
Evaluation of Positioning Precise, effective and clear Image of great comfort and style Pioneer in denims Brand ambassadors Strong message Specific segment positioning
RATE OF RETURN OF LEVIS AND STRAUSS CO in levis and strauss co is 12 % to 24% to earn return on investment example stock value is 2lakhs and margin is 10% credit market is 1month (2 lakh) calculate is rate of return 240000 x 100 /400000 = 60%
PROROGUE- INTRODUCTION Prorogue in French means believers of fashion and beauty. Prorogue is a Mumbai based Indian company that was came into legal corporation on November 11, 1997. Initially name was Acme Clothing Private and founder is Nikhil Chaturvedi. The brand Prorogue was actually came into picture in March 1998. Provogue in India is serving nation with the honor of one of the biggest retail apparel brands.
National Chain Stores Provogue currently has presence in over 59 NCS locations and this is expected to increase to 82 locations in the coming years. Multi Brand Outlets MBOs are medium size outlets that sell all brands including Provogue. To reach out on a pan-India basis especially to the smaller cities in India can be cost prohibitive. Provogue uses the MBO strategy to spread its reach to smaller towns and leverage the strength of the Provogue brand.
DISTRIBUTION AND NETWORK OF PROROGUE Provogue has a well distributed network from where it sells its products. Provogue sells its products through multi brand outlets, branded stores& national chain stores including SHOPPERS STOP, LIFESTYLE etc. Till date, it has about 125 retail stores. Provogue store is always a flashy store painted with bright colors. It includes fashionable pictures of its brand ambassadors.
PROROGUES RATE ON INVESTMENT As of today, Provogue (India) Ltd's Provogue return on investment is 6%. Provogue (India) Ltd earns 6% of returns after investment of around Rs 120 crores.
MARGIN FOR RETAILERS The company posted an income of Rs 122.52 crore for the year ended FY 05 with a profit after tax of Rs 7.21 crore. Margins are about 46 per cent overall 56 per cent from exclusive Provogue stores and 35 per cent from multi- brand stores.
COMPARISON 1. Levis is targeting the upper class and upper middle class. 2. Levis do not provide discounts on its new arrivals. 3. Website of Levis provides a good demonstration of products and accessories. 1. Provogue targets the middle class and upper middle class. 2. Provogue provides discounts and other offers to customers. 3. Provogues website is not customer friendly, it do not provides any information about the products.
BEST OF THE PRODUCT Levis is the best user in 70 % are use the product for India they will give positive review. 207 are given vote for India
BIBLIOGRAPHY www.levis.com www.provogues.com
levis and provogues
levis and provogues

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levis and provogues

  • 2. APPAREL INDUSTRY INTRODUCTION Jeans are trousers typically made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of pants, called "blue jeans," which were invented by Jacob Davis in 1871 and patented by Davis and Levi Strauss on May 20, 1873. Originally designed for cowboys and miners
  • 3. jeans became popular in the 1950s among teenagers, especially members of the greaser subculture. Jeans were a common fashion item in the 1960sHippie subculture and they continued to be popular in the 1970s and 1980s youth subcultures of punk rock and heavy metal. Historic brands includeLevi's, Lee, and Wrangler. In the 2010s, jeans remain a popular fashion item, and they come in various fits, including skinny, tapered, slim, straight, boot cut, cigarette bottom, narrow bottom, low waist, anti-fit, and flare.
  • 4. "Distressed" (visibly aged and worn, but still intact and functional) jean trousers have become increasingly fashionable, making pre-sale "factory distressing" a common feature in commercially sold jeans.
  • 5. MANUFACTURE PROCESS A. Jeanss manufacturer--sewing factory First, sewing factory must select the right denim fabric, make many pair of trousers leg, then send them to the washing factory to check the shrinkage rate. Second, to design or prepare the urgently needed accessories such as trade mark, washing mark, size mark, printing, embroidery, etc. the less urgent ones can be done next time. B. Jeanss manufacturer--Embroidery and printing factory. After the denim fabric was selected, crafts factory must start to make sample for embroidery and printing till approved, then immediately start production.
  • 6. C. JEANSS MANUFACTURER--CRAFTS FACTORY. WHEN THE JEANS ARE SEWED, DESIZING FIRST BY WASHING PLANT, THEN CRAFTS FACTORY WILL TREAT THE JEANS BY MONKEY WASH, SAND BLAST, WINKLE TREATMENT, ETC. THE CRAFTS MUST BE THE SAME AS CUSTOMERS REQUIREMENTS. D. JEANS MANUFACTURER--WASHING FACTORY JEANS WASHING IS OF CRITICAL IMPORTANCE FOR ALL THE WORK, IF THIS IS DONE SUCCESSFULLY, THE JEANS ARE ALMOST FINISHED.
  • 7. E. FINAL TREATMENT A THROUGH QUALITY CHECK MUST BE PERFORMED AFTER THE FINAL TREATMENT IS FINISHED, FINAL TREATMENT ARE LEATHER LABEL STITCHING, IRONING, RIVET PUNCHING, LOGO HANGING, EXCESSIVE THREAD CUTTING, PACKING, ETC. FINAL TREATMENT ARE DONE BY THE SEWING FACTORY OR WASHING FACTORY.
  • 9. LEVIS- INTRODUCTION Levi Strauss & Co. (LS&CO.), one of the world's largest apparel manufacturer brand. Founded by Mr. Levis Strauss in 1853. Sold in over 110 countries, in more than 55,000 retail locations worldwide. Manufactures jeans in approximately 108 sizes and 20 finish fabrics. 3 Brand Portfolio - Levis 速, Levis Strauss & Denizen.
  • 10. The company was founded by Levi Strauss in 1853 primarily selling wholesale dry goods. The company was founded in San Francisco, California. A tailor named Jacob Davis thought of an idea to use copper rivets to reinforce the points of strain on pants. Davis and Strauss purchased the patent of the idea of using copper rivets in clothing on May 20, 1873. The innovation of the rivets in the jeans differentiated Levis jeans from others because of its increased durability.
  • 11. NETWORK OF LEVIS Levi Strauss has a consisting of manufacturers and retailers. The cotton fiber is grown around the world in fiber mills and then the fibers are sent to apparel factory in over 110 countries contracted by levi with over 700 contractor. Levis and strauss co 530 distributor in the world and 33 countries.Franchise in the world of 2800
  • 12. MARGIN IN LEVIS AND STRAUSS CO IS MANUFACTURE15% WHOLESALE 20%,DISTRIBUTOR AND RETAILER 40% particular cost markup Selling price Manufacture 500 10% 550 Wholesaler 550 15% 632.5 Distributor 632.5 20% 759 retailer 759 40% 1062.6
  • 13. DISTRIBUTION CHANNEL LEVIS distributes JEANS by the Channel Members that is through retailer and wholesalers. Levis is using selective but intensive distribution level for the distribution of its products. Levis opened around 500 outlets at prime locations in India. and 40 supplier of india in navi mumbai ram fashion export to sypply retail store
  • 15. Positioning Approach Your Levis, Your Style Comfort, Fit and Style We Invented Blue Jeans Innovative and trendy Classic yet modern Best quality Dynamic
  • 16. Evaluation of Positioning Precise, effective and clear Image of great comfort and style Pioneer in denims Brand ambassadors Strong message Specific segment positioning
  • 17. RATE OF RETURN OF LEVIS AND STRAUSS CO in levis and strauss co is 12 % to 24% to earn return on investment example stock value is 2lakhs and margin is 10% credit market is 1month (2 lakh) calculate is rate of return 240000 x 100 /400000 = 60%
  • 18. PROROGUE- INTRODUCTION Prorogue in French means believers of fashion and beauty. Prorogue is a Mumbai based Indian company that was came into legal corporation on November 11, 1997. Initially name was Acme Clothing Private and founder is Nikhil Chaturvedi. The brand Prorogue was actually came into picture in March 1998. Provogue in India is serving nation with the honor of one of the biggest retail apparel brands.
  • 19. National Chain Stores Provogue currently has presence in over 59 NCS locations and this is expected to increase to 82 locations in the coming years. Multi Brand Outlets MBOs are medium size outlets that sell all brands including Provogue. To reach out on a pan-India basis especially to the smaller cities in India can be cost prohibitive. Provogue uses the MBO strategy to spread its reach to smaller towns and leverage the strength of the Provogue brand.
  • 20. DISTRIBUTION AND NETWORK OF PROROGUE Provogue has a well distributed network from where it sells its products. Provogue sells its products through multi brand outlets, branded stores& national chain stores including SHOPPERS STOP, LIFESTYLE etc. Till date, it has about 125 retail stores. Provogue store is always a flashy store painted with bright colors. It includes fashionable pictures of its brand ambassadors.
  • 21. PROROGUES RATE ON INVESTMENT As of today, Provogue (India) Ltd's Provogue return on investment is 6%. Provogue (India) Ltd earns 6% of returns after investment of around Rs 120 crores.
  • 22. MARGIN FOR RETAILERS The company posted an income of Rs 122.52 crore for the year ended FY 05 with a profit after tax of Rs 7.21 crore. Margins are about 46 per cent overall 56 per cent from exclusive Provogue stores and 35 per cent from multi- brand stores.
  • 23. COMPARISON 1. Levis is targeting the upper class and upper middle class. 2. Levis do not provide discounts on its new arrivals. 3. Website of Levis provides a good demonstration of products and accessories. 1. Provogue targets the middle class and upper middle class. 2. Provogue provides discounts and other offers to customers. 3. Provogues website is not customer friendly, it do not provides any information about the products.
  • 24. BEST OF THE PRODUCT Levis is the best user in 70 % are use the product for India they will give positive review. 207 are given vote for India