Taking a look at why your next luxury vehicle should be a Lexus, with a brief look at past,present & future. with the help of the team at Lexus Fourways!!
The document provides a strategic analysis of Interbrew's operations in Europe. It begins with a PEST analysis of the general external environment, examining political, economic, social, technological factors. It then analyzes the industry environment using Porter's Five Forces model. Subsequent sections explore Interbrew's internal environment, competition, key success factors, and the globalization of the beer industry. The document concludes with an in-depth look at Interbrew's history, strategy, brands, and financial performance.
Toys "R" Us is facing challenges as it is no longer the dominant destination for toy shopping. Research found a disconnect between what toys parents think their kids are playing with and what kids actually play with. The document proposes a new brand strategy for Toys "R" Us to focus on the relationship between parents and children through play. It would position the store as a place where parents can bond with their kids through toy shopping. A rebranding campaign including in-store, digital and traditional advertising would encourage parents to make toy shopping a special bonding experience with their child.
Lexus is a division of Toyota Motor Company that focuses on building high-quality, reliable vehicles. It was established in 1989 with the introduction of the first Lexus ES sedan. Over the decades, Lexus has released five generations of the ES, with each generation featuring styling evolutions and performance improvements from the previous model. The latest fifth generation ES debuted in 2006, adopting a sleek new design language that has defined Lexus vehicles.
Group 5 consists of 6 members: Chen Ming Shen Alexander, Chi Geok Ying, Leong Wai Sum, Lim Wei Teck Eddy, Lin Feng, Jackie, and Ng Hwei Hoon Cynthia (Huang Huifen Cynthia). The document discusses trends in the toy industry including increasing demand from modern parents/teachers and a focus on research and development to suit consumers. It also mentions increasing demand from Asia and discusses themes for 2021 such as creative destruction, games/technology, STEM toys, and digital influences on children.
Lexus is Toyota's luxury vehicle division established in 1989. Toyota conducted extensive market research in the US and concluded a separate luxury brand was needed. After a development process involving over 1400 engineers and $1 billion, the Lexus LS 400 was unveiled in 1989 and aimed to expand Toyota's product line upwards. Lexus has since grown to be sold globally and aims to grow 10% annually, especially in emerging markets like China and Vietnam while maintaining growth in its largest market, the US. Lexus differentiates itself from competitors through its vehicles' quality and technology to attract buyers in the luxury segment.
BMW Group has been successful due to 1) innovation in new technologies like electric vehicles, 2) an effective management system, and 3) forecasting future concepts like hydrogen fuel cell vehicles. The company aims to increase sales volumes and profits in 2013 while maintaining an 8-10% EBIT margin for automotive. BMW's strengths include diverse products, strong brand image, and reducing emissions, while weaknesses are high repair costs and prices.
1) The document discusses Tesla's mission to accelerate the world's transition to sustainable energy through increasingly affordable electric vehicles.
2) It provides an overview of Tesla's business strategy, products, financials, and competitive environment.
3) Key recommendations include continuing to target the luxury auto market segment while also pursuing a $30,000 mass market electric sedan.
Progressive is a major car insurance provider in the United States that has experienced high growth over the past 20 years, rising from the 34th largest insurer to the 3rd largest through an average annual growth rate of 17%. Progressive disrupted the industry by providing cheaper insurance quotes through an innovative online tool that considers more detailed risk variables and data. The company also created the iconic character Flo in advertisements to personify the brand and build a connection with customers. Looking ahead, Progressive plans to continue innovating, expanding its data and markets beyond vehicle insurance to sustain its competitive edge.
The document is a brand audit report of the Apple iPhone that analyzes the brand's equity. The key findings are:
1. The iPhone has high brand awareness due to strong brand recognition and recall among consumers. Consumers are very familiar with the iPhone's functions and capabilities.
2. The iPhone has positive brand associations like ease of use and innovativeness. However, poor battery life is a common negative association. Current users and non-users differ in their evaluations of some attributes.
3. The iPhone's brand image is considered strong overall, but differences exist between users and non-users in their perceptions of what makes the iPhone unique.
The document provides a history of the LEGO company from 2001-2003. It describes how LEGO had a loss in 2000 and struggled at the start of the decade due to an unsuccessful growth strategy. While there was a profit in 2002, 2003 was very disappointing with a 26% drop in sales and a loss of $1.4 billion. Key issues included a build-up of excess inventory, stagnating traditional toy markets, and disappointing sales of licensed movie products. The LEGO parks and retail expansion also faced challenges of being capital intensive with limited returns. Management recognized the need for significant changes to refocus on the core LEGO brand and business.
Welcome to the next edition of our Snapshot Report.
This time, we looked closer into the phenomenon of Poke?mon Go.
This report seeks to identify the variety of factors that go into Poke?mon Go¡¯s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost.
China Exit or Co-Investment Opportunities for German PE InvestorsL.E.K. Consulting
?
L.E.K.'s Karin von Kienlin recently presented at BVK on a study conducted by L.E.K. Munich and Shanghai. They wished to:
- Understand developments in Chinese equity investments in both the domestic China / pan-Asian market and cross-border investments between China and Germany / Europe
- Identify trends in likely future investment behavior and its drivers
- Defining success factors both for Chinese and German investors / corporates as to how to benefit from the potential opportunities of cross-border investments and cooperation
Learn more in the presentation here.
Shifting Trade Rules and the Future for North America¡¯s Auto IndustryBoston Consulting Group
?
Two major initiatives by the US to overhaul trade rules could have a massive impact on North America¡¯s automotive manufacturing industry. Here¡¯s how companies should prepare.
Raw Advertisement and Sales Promotion at Asian Paints.docxAmit Pasi
?
This document provides an overview of Asian Paints, including:
1) It discusses the paint industry profile in India and provides background on the growth of the paint industry.
2) It provides details on the history and background of Asian Paints, describing how it was founded in 1942 and has since become a leading paint company in India.
3) It outlines Asian Paints' vision, mission, quality policy, as well as information on its promoters, product portfolio, and areas of operation.
Lexus Imparting Value To Luxury And Luxury To Valueboka manush
?
The document summarizes a case study about Lexus, a luxury car brand. It discusses how Lexus was introduced in 1989 to target an affluent market for high-performance cars. While Lexus included features of Mercedes, Toyota also focused on performance and stability. As Lexus grew successful, increasing prices did not work well, so new advertising campaigns aimed for an emotional response. The document outlines management decision problems for Lexus regarding price increases, advertising approaches, targeting younger consumers, and customer loyalty. It develops marketing research problems and hypotheses to address these decisions.
The LEGO Group has a long history starting in 1932 when it began as a wooden toy company. It introduced the now famous LEGO brick in 1958. Key events included the introduction of minifigures in 1974, LEGOLAND parks in 1968, and a partnership with MIT in 1984. Today it is the third largest toy manufacturer, earns over $23 billion annually, and produces over 45 billion LEGO bricks per year. The company's strategy is to strengthen its core business and leverage digitalization, while securing innovative processes and involving children in product development. It is owned by the Kirk Kristiansen family and aims to provide LEGO play experiences to as many children as possible around the world.
Nintendo is facing big losses amid a two-year sales slump and needs a hit soon. Consumers' tastes have changed to focus more on high-definition graphics seen in games for PlayStation 3 and Xbox 360. Nintendo has lost its long-held majority share of the games market to iOS. It is pinning its hopes on the new Wii U console to regain market leadership.
Study of Super League Australia- Media Nexus, An under-represented /studied subject in management but a huge business potential.Applicable to all Sports Leagues Industry in US, Europe, or Asia.
Siebel System: Anatomy of a Sale, Part 1Anant Lodha
?
Gregg Carman's job was to serve financial services clients in the New England region, including FleetBoston, Siebel's largest client. Carman was negotiating a $2.1 million deal with Quick & Reilly, a stockbroker acquired by FleetBoston. After the acquisition, Carman had to decide whether to continue supporting Quick & Reilly or focus on FleetBoston's wishes. The document discusses Siebel's goals, products, partnerships, and approach to ensuring customer satisfaction. It also evaluates Carman's interactions with potential customers from Quick & Reilly.
Cooper Industries Proposal to Acquire Nicholson File CompanyBrayden Smith
?
This document outlines Cooper Industries' proposal to acquire Nicholson File Company. Cooper analyzes Nicholson's strengths in the hand tool and saw markets, the strategic and financial benefits of combining the companies through increased market access and synergies. Cooper values Nicholson at $59.74 per share based on discounted cash flow analysis, and offers an all-stock acquisition at a 22.73% premium to Nicholson's stock price that is accretive to Cooper's earnings per share. The combination benefits both companies' shareholders through expanded opportunities.
This document provides an overview of the LEGO company, including its history and product evolution. It discusses LEGO's niche as a brick-based construction toy company and outlines its development from the 1930s to present. The document then covers LEGO's product and target market segmentation, branding and advertising strategy, brand extension and pricing approach. It analyzes LEGO's distribution and retail strategy as well as competitors. The document concludes with recommendations for LEGO's future strategies.
Progressive Corporation is an auto insurance provider that has grown by targeting non-standard customers through innovative strategies. It utilizes extensive customer data and technology to precisely price policies. Progressive also focuses on customer service through initiatives like its Immediate Response system and office on wheels. This emphasis on service has helped reduce costs from legal claims and improved customer retention. While competition is high in the auto insurance industry, Progressive has differentiated itself through its unique culture, focus on profitability over growth, and emphasis on customer experience.
the term paper gives an outlook on luxury car industry with consumption pattern of consumers also it contains specific details of Bentley and their communication efforts
This document provides an overview of the Lexus brand including:
1) A brief history of Lexus from its founding in the 1980s through its growth into a top-selling luxury brand.
2) Details on Lexus' global operations including locations, vehicle models offered, and pricing in different markets like China.
3) An examination of Lexus' marketing strategies covering their 4Ps approach, advertising, promotions, and sponsorship activities.
Presentation of a hypothetical/ possible intercultural PR campaign for Sony's Playstation branch. This includes a brief history, a look at their demographics, and how one can use the mass interest in video games to be a better corporate citizen (Corporate social responsibility). This was prepared for Dr. Byrum's Public Relations practice course at Bloomsburg University.
Concept B, titled "The Hair Bible for Real Women", is recommended over Concept A. Data analysis showed Concept B performed better in the key criteria of probability of purchase, distinctiveness, and likeability. The Hair Bible would be a simple, low-cost publication featuring photos of real women and their hair journeys using P&G products. Distributing the book through hair salons would improve brand equity and relations with hairdressers by providing education and consumer awareness, ultimately improving sales. A timeline is proposed to create, publish, and evaluate the book concept over 11 months.
Market Research Report : Paint industry in india 2015 - SampleNetscribes, Inc.
?
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
The new report, ¡®Paint Market in India¡¯, states that the industry in India is driven by growth in not only construction activities but also in automotive industry. Media exposure and innovative marketing initiatives by the players have only added to increasing awareness about latest trends prevalent in the sector. Due to increased Government funding for infrastructure, demand for paints both in industrial and decorative segment is set to rise, thereby rendering Indian paint industry to be poised for further growth.
A further analysis of the key drivers and challenges of the market indicate the factors for growth of the market including growth in real estate construction, growth in automotive industry, growth in industrial sector, growth in disposable income, low penetration and increased Government expenditure on infrastructure. India is an emerging economy and with a rising GDP and the subsequent growth in industrial activities and infrastructural developments. Aided with increased Government spending on infrastructure in India, market is optimistic about its impact on the paint industry. For new constructions, paint has become an integral component of the development stage. Another factor boosting the market is the growth in the automotive industry which creates huge demand for industrial paints. Further, with enhanced level of communication in terms of media exposure, awareness about latest trends governing the sector has reached a whole host of consumers. Fulfilling needs to look unique becomes possible with more disposable income at the hands of people which is seen to be on an upward trend. Moreover, low per capita consumption of paints in India provides enough opportunity for further growth in this sector. However, the sector is also facing certain challenges. Factors like rising input prices and stringent environmental regulations pose as a barrier for growth. To conclude, the paint industry has a promising future in India, provided players in the market implement innovation and cutting edge technology to combat the negative factors.
Table of Contents :
ºÝºÝߣ 1: Executive Summary
Macro Economic Indicators
ºÝºÝߣ 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 ¨C Nov-Dec 2013)
ºÝºÝߣ 3: Gross Fiscal Deficit: Monthly (Feb 2013 ¨C Jul 2013), Exchange Rate: Half Yearly (Apr 2014 ¨C Sep 2014)
ºÝºÝߣ 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
ºÝºÝߣ 5: Introduction ¨C Indian Paint Industry
Market Overview
ºÝºÝߣ 5: Market Overview - Market Size (2013 ¨C 2018e) & Paint Industry Segmentation
ºÝºÝߣ 6: Paint Industry ¨C Supply Chain
ºÝºÝߣ 7: Primary Constituents of Paints
ºÝºÝߣ 8: Primary Types of Paints
ºÝºÝߣ 9: Sales & Distribution
The document is about Electra Events & Exhibitions India Pvt Ltd, an exhibition and event fabrication company based in India. It provides services such as custom-built exhibition stands, event set ups, art show productions, displays, and permanent installations. It has over 15 years of experience working with multinational brands and has completed numerous projects across major cities in India.
This document appears to be a list of corporate events and the companies involved in various aspects like planning, design, displays, and other services. It mentions event names and locations, companies providing public relations, exhibit design, display hardware, and more. The list includes various industry sectors and no other context is provided.
The document is a brand audit report of the Apple iPhone that analyzes the brand's equity. The key findings are:
1. The iPhone has high brand awareness due to strong brand recognition and recall among consumers. Consumers are very familiar with the iPhone's functions and capabilities.
2. The iPhone has positive brand associations like ease of use and innovativeness. However, poor battery life is a common negative association. Current users and non-users differ in their evaluations of some attributes.
3. The iPhone's brand image is considered strong overall, but differences exist between users and non-users in their perceptions of what makes the iPhone unique.
The document provides a history of the LEGO company from 2001-2003. It describes how LEGO had a loss in 2000 and struggled at the start of the decade due to an unsuccessful growth strategy. While there was a profit in 2002, 2003 was very disappointing with a 26% drop in sales and a loss of $1.4 billion. Key issues included a build-up of excess inventory, stagnating traditional toy markets, and disappointing sales of licensed movie products. The LEGO parks and retail expansion also faced challenges of being capital intensive with limited returns. Management recognized the need for significant changes to refocus on the core LEGO brand and business.
Welcome to the next edition of our Snapshot Report.
This time, we looked closer into the phenomenon of Poke?mon Go.
This report seeks to identify the variety of factors that go into Poke?mon Go¡¯s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost.
China Exit or Co-Investment Opportunities for German PE InvestorsL.E.K. Consulting
?
L.E.K.'s Karin von Kienlin recently presented at BVK on a study conducted by L.E.K. Munich and Shanghai. They wished to:
- Understand developments in Chinese equity investments in both the domestic China / pan-Asian market and cross-border investments between China and Germany / Europe
- Identify trends in likely future investment behavior and its drivers
- Defining success factors both for Chinese and German investors / corporates as to how to benefit from the potential opportunities of cross-border investments and cooperation
Learn more in the presentation here.
Shifting Trade Rules and the Future for North America¡¯s Auto IndustryBoston Consulting Group
?
Two major initiatives by the US to overhaul trade rules could have a massive impact on North America¡¯s automotive manufacturing industry. Here¡¯s how companies should prepare.
Raw Advertisement and Sales Promotion at Asian Paints.docxAmit Pasi
?
This document provides an overview of Asian Paints, including:
1) It discusses the paint industry profile in India and provides background on the growth of the paint industry.
2) It provides details on the history and background of Asian Paints, describing how it was founded in 1942 and has since become a leading paint company in India.
3) It outlines Asian Paints' vision, mission, quality policy, as well as information on its promoters, product portfolio, and areas of operation.
Lexus Imparting Value To Luxury And Luxury To Valueboka manush
?
The document summarizes a case study about Lexus, a luxury car brand. It discusses how Lexus was introduced in 1989 to target an affluent market for high-performance cars. While Lexus included features of Mercedes, Toyota also focused on performance and stability. As Lexus grew successful, increasing prices did not work well, so new advertising campaigns aimed for an emotional response. The document outlines management decision problems for Lexus regarding price increases, advertising approaches, targeting younger consumers, and customer loyalty. It develops marketing research problems and hypotheses to address these decisions.
The LEGO Group has a long history starting in 1932 when it began as a wooden toy company. It introduced the now famous LEGO brick in 1958. Key events included the introduction of minifigures in 1974, LEGOLAND parks in 1968, and a partnership with MIT in 1984. Today it is the third largest toy manufacturer, earns over $23 billion annually, and produces over 45 billion LEGO bricks per year. The company's strategy is to strengthen its core business and leverage digitalization, while securing innovative processes and involving children in product development. It is owned by the Kirk Kristiansen family and aims to provide LEGO play experiences to as many children as possible around the world.
Nintendo is facing big losses amid a two-year sales slump and needs a hit soon. Consumers' tastes have changed to focus more on high-definition graphics seen in games for PlayStation 3 and Xbox 360. Nintendo has lost its long-held majority share of the games market to iOS. It is pinning its hopes on the new Wii U console to regain market leadership.
Study of Super League Australia- Media Nexus, An under-represented /studied subject in management but a huge business potential.Applicable to all Sports Leagues Industry in US, Europe, or Asia.
Siebel System: Anatomy of a Sale, Part 1Anant Lodha
?
Gregg Carman's job was to serve financial services clients in the New England region, including FleetBoston, Siebel's largest client. Carman was negotiating a $2.1 million deal with Quick & Reilly, a stockbroker acquired by FleetBoston. After the acquisition, Carman had to decide whether to continue supporting Quick & Reilly or focus on FleetBoston's wishes. The document discusses Siebel's goals, products, partnerships, and approach to ensuring customer satisfaction. It also evaluates Carman's interactions with potential customers from Quick & Reilly.
Cooper Industries Proposal to Acquire Nicholson File CompanyBrayden Smith
?
This document outlines Cooper Industries' proposal to acquire Nicholson File Company. Cooper analyzes Nicholson's strengths in the hand tool and saw markets, the strategic and financial benefits of combining the companies through increased market access and synergies. Cooper values Nicholson at $59.74 per share based on discounted cash flow analysis, and offers an all-stock acquisition at a 22.73% premium to Nicholson's stock price that is accretive to Cooper's earnings per share. The combination benefits both companies' shareholders through expanded opportunities.
This document provides an overview of the LEGO company, including its history and product evolution. It discusses LEGO's niche as a brick-based construction toy company and outlines its development from the 1930s to present. The document then covers LEGO's product and target market segmentation, branding and advertising strategy, brand extension and pricing approach. It analyzes LEGO's distribution and retail strategy as well as competitors. The document concludes with recommendations for LEGO's future strategies.
Progressive Corporation is an auto insurance provider that has grown by targeting non-standard customers through innovative strategies. It utilizes extensive customer data and technology to precisely price policies. Progressive also focuses on customer service through initiatives like its Immediate Response system and office on wheels. This emphasis on service has helped reduce costs from legal claims and improved customer retention. While competition is high in the auto insurance industry, Progressive has differentiated itself through its unique culture, focus on profitability over growth, and emphasis on customer experience.
the term paper gives an outlook on luxury car industry with consumption pattern of consumers also it contains specific details of Bentley and their communication efforts
This document provides an overview of the Lexus brand including:
1) A brief history of Lexus from its founding in the 1980s through its growth into a top-selling luxury brand.
2) Details on Lexus' global operations including locations, vehicle models offered, and pricing in different markets like China.
3) An examination of Lexus' marketing strategies covering their 4Ps approach, advertising, promotions, and sponsorship activities.
Presentation of a hypothetical/ possible intercultural PR campaign for Sony's Playstation branch. This includes a brief history, a look at their demographics, and how one can use the mass interest in video games to be a better corporate citizen (Corporate social responsibility). This was prepared for Dr. Byrum's Public Relations practice course at Bloomsburg University.
Concept B, titled "The Hair Bible for Real Women", is recommended over Concept A. Data analysis showed Concept B performed better in the key criteria of probability of purchase, distinctiveness, and likeability. The Hair Bible would be a simple, low-cost publication featuring photos of real women and their hair journeys using P&G products. Distributing the book through hair salons would improve brand equity and relations with hairdressers by providing education and consumer awareness, ultimately improving sales. A timeline is proposed to create, publish, and evaluate the book concept over 11 months.
Market Research Report : Paint industry in india 2015 - SampleNetscribes, Inc.
?
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
The new report, ¡®Paint Market in India¡¯, states that the industry in India is driven by growth in not only construction activities but also in automotive industry. Media exposure and innovative marketing initiatives by the players have only added to increasing awareness about latest trends prevalent in the sector. Due to increased Government funding for infrastructure, demand for paints both in industrial and decorative segment is set to rise, thereby rendering Indian paint industry to be poised for further growth.
A further analysis of the key drivers and challenges of the market indicate the factors for growth of the market including growth in real estate construction, growth in automotive industry, growth in industrial sector, growth in disposable income, low penetration and increased Government expenditure on infrastructure. India is an emerging economy and with a rising GDP and the subsequent growth in industrial activities and infrastructural developments. Aided with increased Government spending on infrastructure in India, market is optimistic about its impact on the paint industry. For new constructions, paint has become an integral component of the development stage. Another factor boosting the market is the growth in the automotive industry which creates huge demand for industrial paints. Further, with enhanced level of communication in terms of media exposure, awareness about latest trends governing the sector has reached a whole host of consumers. Fulfilling needs to look unique becomes possible with more disposable income at the hands of people which is seen to be on an upward trend. Moreover, low per capita consumption of paints in India provides enough opportunity for further growth in this sector. However, the sector is also facing certain challenges. Factors like rising input prices and stringent environmental regulations pose as a barrier for growth. To conclude, the paint industry has a promising future in India, provided players in the market implement innovation and cutting edge technology to combat the negative factors.
Table of Contents :
ºÝºÝߣ 1: Executive Summary
Macro Economic Indicators
ºÝºÝߣ 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 ¨C Nov-Dec 2013)
ºÝºÝߣ 3: Gross Fiscal Deficit: Monthly (Feb 2013 ¨C Jul 2013), Exchange Rate: Half Yearly (Apr 2014 ¨C Sep 2014)
ºÝºÝߣ 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
ºÝºÝߣ 5: Introduction ¨C Indian Paint Industry
Market Overview
ºÝºÝߣ 5: Market Overview - Market Size (2013 ¨C 2018e) & Paint Industry Segmentation
ºÝºÝߣ 6: Paint Industry ¨C Supply Chain
ºÝºÝߣ 7: Primary Constituents of Paints
ºÝºÝߣ 8: Primary Types of Paints
ºÝºÝߣ 9: Sales & Distribution
The document is about Electra Events & Exhibitions India Pvt Ltd, an exhibition and event fabrication company based in India. It provides services such as custom-built exhibition stands, event set ups, art show productions, displays, and permanent installations. It has over 15 years of experience working with multinational brands and has completed numerous projects across major cities in India.
This document appears to be a list of corporate events and the companies involved in various aspects like planning, design, displays, and other services. It mentions event names and locations, companies providing public relations, exhibit design, display hardware, and more. The list includes various industry sectors and no other context is provided.
Since opening in India in 2006 we have been benchmarking standards and practices in the market with special projects ranging from custom built exhibition stands and national pavilions to experiential interiors and international art shows installations.
Our production capacity includes an 16000sq.ft workshop in New Delhi and 38 permanent members of staff. Designers, project managers, supervisors, carpenters, electricians and painters most of whom have grown along with us. When required, an international network of specialist professionals complement our service to meet the demand.
We pride ourselves on being the vendor of choice pan-India for multinational brands, trade commissions and other uncompromising leading European design & events agencies.
Lexus was created by Toyota to attract younger customers and compete with luxury brands like BMW and Mercedes. Toyota selected high-quality dealers and provided intensive training to employees on customer service. Lexus dealerships offered amenities like pickup/return of customers' cars, loaner vehicles, and comfortable waiting areas to create an exceptional customer experience and build customer loyalty. These efforts made Lexus an immediate success upon its launch.
In this presentation, our team had to identify potential Lexus customers on social media, target and influence them and give the measure of success of the whole process.
The document discusses how Lexus succeeded in the rational US market by offering luxury cars at lower prices than competitors, but struggled in the emotional European market. Lexus' strategy of emphasizing lower price did not resonate in Europe where emotional factors are more important than price. The document also analyzes Lexus' strengths, weaknesses, opportunities, and threats, and provides recommendations such as improving branding, reformulating pricing strategy to consider emotional value, and minimizing weaknesses like inexperience in the luxury market.
The document discusses Toyota's efforts in personalized and targeted communications. It describes experiments with interactive digital video recordings and touchscreen devices to generate automotive leads. Scoring models are used to segment leads by purchase likelihood, and personalized communications are tailored for each segment. The goal is to transition buyers to dealers quickly, cultivate incubators, and increase brand advocacy over the long term through one-to-one outreach tailored for each customer's media preferences and lifecycle stage. The key is leveraging changing technologies to improve relevance while testing incremental improvements.
This document presents an integrated brand promotional strategy for Mini Cooper targeting millennial audiences. It includes a SWOT analysis of Mini Cooper, outlining strengths like its iconic brand recognition but also weaknesses such as stereotypes about Mini drivers. The overall strategy is centered around the theme "Your MAX experience in a MINI" to showcase how the small vehicle can provide big experiences. A variety of promotional programs are proposed targeting millennial values like social sharing of experiences. Effectiveness will be measured through various metrics to evaluate the strategy.
BMWstories online platform and BMW i China launchFelix Gao
?
BMW launched its new online storytelling platform and BMW i electric sub-brand in China. As part of the launch, BMW utilized major Chinese social media platforms to share stories that highlight BMW's innovation, aesthetics, and vision of joy. BMW also held various experiential events such as test drives and partnerships with companies to build awareness and excitement around the BMW i brand prior to its official launch. The national launch event for BMW i3, i8, and the new brand vision occurred on September 21st at the 2014 BMW Joy Night, which connected BMW's brand with thousands of customers, media, and employees through performances, displays, and video broadcasting.
Ferrari team looks good on reliability and consistency, with optimum tire usage compared to other teams. With more distance covered, than by any other team and with one exception, all problems were solved quickly.
This is a presentation that was created by myself and several group members for our International Business Capstone class for the Spring of 2009. This was our final presentation in which was graded at a 94%. This outlines our results and findings using business analysis and tatctics to draw conclusions and make recommendations for Lexus' business strategy in Germany.
BMW launched the Z3 roadster to expand its market share in the US. It selected the Z3 because it captured BMW's brand of performance and luxury. BMW used non-traditional marketing like product placement in the James Bond film GoldenEye to generate excitement for the new roadster. It launched the car through a variety of channels like a Neiman Marcus catalog and BMW's website to build anticipation before the car was available in dealerships. The unconventional marketing approach was a success in generating buzz around the Z3's launch.
Toyota is a Japanese automaker founded in 1937 that is now the second largest automaker in the world. The document provides a history of Toyota, describing its origins and growth. It also outlines Toyota's strengths such as its reputation for quality and fuel efficiency, opportunities such as expanding into emerging markets, weaknesses such as past recalls, and threats such as rising costs and economic slowdowns.
Toyota is a Japanese automotive manufacturer headquartered in Toyota City, Japan. It was founded in 1937 by Kiichiro Toyoda and is now the largest automaker in the world by production. In 2013, Toyota employed over 333,000 people worldwide and had annual revenue of over $200 billion. Toyota produces over 10 million vehicles per year across various brands and models. It has manufacturing facilities and sales networks across the globe. Toyota is known for its high quality, reliability and efficiency through its Toyota Production System.
Toyota is a large, global automaker known for high quality vehicles and strong customer loyalty and satisfaction. However, Toyota is currently facing a major recall affecting 8 models and 20,000 local owners due to issues with gas pedals. This recall has damaged Toyota's reputation and customer trust. In response, Toyota needs to improve communication with customers, closely track repairs, and take actions to rebuild their brand image and vision of being the most successful automaker.
Toyota Motors is the third largest automotive manufacturer in the world based on annual vehicle sales. Some key points:
- Toyota was founded in 1937 and is headquartered in Toyota City, Japan. It employs around 200,000 people worldwide.
- Toyota pioneered the Toyota Production System which emphasizes just-in-time manufacturing and continuous improvement. This revolutionized the automotive industry.
- In addition to automotive manufacturing and sales, Toyota engages in financial services, industrial vehicles, and robotics research among other activities.
- Through utilizing lean manufacturing principles and relentless improvement, Toyota has been able to significantly reduce costs and become a highly successful global company.
The document outlines a presentation for Toyota's environment analysis. It begins with an introduction to Toyota's history and current position as the 3rd largest automaker. It then covers analyses of Toyota's general, industry, and competitive environments. Key points from the general environment analysis include declining population in Japan, currency exchange rates, and technological shifts in the industry. Competitor analyses show Toyota has the second largest market share. The internal analysis outlines Toyota's core competencies in quality control and computer integration. SWOT and recommendations call for a focus on hybrid technology innovation and expanding into emerging markets.
Mercedes Benz Fashion Week 2015 Event ProposalEric Rivas
?
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
Manaal Oomerbhoy
Eric Rivas
Ignacio Cifuentes
The document summarizes that Stevinson Lexus of Lakewood, a Denver Lexus dealership, offers certified pre-owned Lexus vehicles. These vehicles undergo a rigorous inspection and reconditioning process and come with an extensive warranty. Stevinson Lexus provides customers with a third option beyond new and used vehicles - late-model, low mileage certified pre-owned Lexus cars, SUVs, and crossovers that offer the Lexus experience at attractive financing rates.
Gary has started a new career at Lexus of Richmond Hill, a dealership that has served the local community since 2003 and focuses on excellent customer service. He uses the opportunity to briefly describe Lexus, known for developing high-end luxury vehicles with innovative technologies, safety features, and performance. Lexus offers a wide range of sedans, SUVs, and performance vehicles. Currently, Lexus of Richmond Hill is clearing out 2016 models and offering attractive rates and incentives on 2017 models.
Stevinson Lexus of Lakewood is offering attractive lease programs on several 2010 Lexus models in June. Lease payments start at $359/month for the HS 250h hybrid and go up to $479/month for the RX 350. The dealership is also offering low finance rates of 1.9% for some models and 2.9% for the ES 350. The special lease and financing offers make it an enticing time to purchase a Lexus according to the dealership.
The document provides information about the Lincoln Zephyr luxury sedan, including its exterior styling features such as crisp lines, powerful front end, and 17-inch wheels. It highlights the vehicle's athletic and confident presence as well as its hint of a spirited attitude.
Mercedes-Benz Places in Dubai E-Brochure.pdfshanakhan9925
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Binghatti Mercedes Benz Places is a new residential development in Downtown Dubai that offers lavish apartments designed with modern and world-class amenities. Experience the awe-inspiring sights of the iconic crossroads and breather attractions. With an uncompromising dedication to combining automotive greatness and architectural brilliance, the project represents a remarkable fusion of real estate and automotive luminance.
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Family law matters can be emotionally challenging and legally complex. Whether you're dealing with divorce, child custody, adoption, alimony, or estate planning, having an experienced family lawyer in Athens, AL by your side ensures that your rights are protected. A skilled attorney can provide compassionate legal guidance, negotiate favorable settlements, and represent you in court when needed.
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https://www.mogulinterior.com/collections/architecture-elements
A gallery wall is more than just an arrangement of art¡ªit's a storytelling canvas that reflects personality, culture, and artistic sensibilities. When infused with the richness of Mogul interior decor, a gallery wall transforms into an enchanting focal point filled with history, symbolism, and craftsmanship. By incorporating intricately carved wall panels and sacred motifs of Buddha, Krishna, and Ganesha, a whimsical gallery wall bridges the gap between maximalist artistry and spiritual harmony.
The Art of Mogul-Inspired Gallery Walls
Mogul interiors are synonymous with grandeur, intricate detailing, and a fusion of spiritual and aesthetic elements. To create a whimsical gallery wall with this theme, consider these design principles:
Carved Wall Panels: Handcrafted wooden panels with floral, geometric, or deity-inspired motifs add dimension and texture.
Divine Symbolism: Integrate images or carvings of Buddha for serenity, Krishna for love and joy, and Ganesha for wisdom and new beginnings.
Layered Arrangements: Combine different sizes and shapes to build depth and movement within the gallery.
Rich Color Palette: Deep blues, gold accents, and earthy tones enhance the mystical aura of the display.
Mixed Media: Blend paintings, antique mirrors, textile art, and sculptural elements to create a dynamic composition.
Carved Wall Panels: The Heart of the Display
Carved wooden panels serve as the foundation of a Mogul-inspired gallery wall. These artisanal pieces feature elaborate craftsmanship, often depicting:
Floral and Mandala Patterns: Symbolizing growth, balance, and spiritual awakening.
Temple-Inspired Motifs: Reflecting the grandeur of Indian palatial architecture.
Deity Carvings: Exuding divine energy and cultural depth.
Incorporating Buddha, Krishna, and Ganesha
The presence of sacred figures in interior design fosters a sense of tranquility and spiritual connection:
Buddha: A calming presence, ideal for meditation spaces or areas promoting mindfulness.
Krishna: Embodying love and playfulness, perfect for spaces of joy and celebration.
Ganesha: The remover of obstacles, making an ideal addition near entryways or creative workspaces.
A whimsical gallery wall infused with Mogul interior elements transforms any space into a sanctuary of artistry and spiritual depth. The interplay of carved wall panels, sacred iconography, and a rich color palette creates a captivating visual story. Whether placed in a living room, meditation space, or hallway, this unique arrangement fosters an atmosphere of elegance, history, and divine energy
Creating an Intelligent Contact Strategy - Leveraging Consumer Behaviours to ...MaxContact
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In this insightful session, Kayleigh Tait (Head of Marketing) and Ben O'Reilly (Training Specialist) share how to create an intelligent contract strategy by leveraging consumer behaviours to build trust and drive better results.
Transform your space with dried florals! Create charming wall bundles, earthy herbarium bottles, or elegant candle centerpieces. For a limited time, enjoy up to 35% off on premium dried lavender, pampas grass, and roses. Perfect for adding warmth to minimalist or boho interiors.
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Discover the advantages of Custom Lithium Ion Battery tailored to your specific requirements. Learn how personalized designs can enhance performance, efficiency, and lifespan for various applications.
Shop high-quality prison shoes and inmate footwear designed for durability, comfort, and security. Explore a range of prison footwear built to meet facility standards at TrueUniform.
AI in Marketing & Sales: Today¡¯s Tools, Tomorrow¡¯s PotentialAggregage
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https://www.salesprocentral.com/frs/27812606/ai-in-marketing---sales--today-s-tools--tomorrow-s-potential
Ready to embrace AI in your sales and marketing efforts? Learn about the state of AI today, the tools driving the change, and how to prepare your team to stay competitive in an AI-driven world.
3. ? Clearly expresses the passion and commitment we
bring to inspiring Joy and Leading Edge in our
customers
? Authored in August 1987 by Dave Illingworth,
the first General Manager of Lexus
? Key aspects
1. They will be the finest automobiles ever built.
2. Lexus will have the finest dealer network in the
industry.
3. Lexus will treat each customer as we would a guest
in our home.
5. ? Brand essence
? Progressive Luxury automobiles supported by
superior customer care.
? Core values
1. Attentive customer care.
2. Continuous improvement.
3. Passion for superior quality.
4. The philosophy of yet.
6. YET Philosophy
? Starting with the original LS 400, we have continually reinvented
automotive luxury by bringing seemingly incompatible ideas into
harmonious coexistence. This philosophy of "yet" permeates Lexus
from the way a single component is engineered, to the way the
automobile performs on the road.
? example: Lexus indulges your desire for comfort and pleasure yet
lives up to your high expectations for social and ecological
responsibility. Lexus brings you an exhilarating driving experience
yet attains excellent fuel efficiency.
? In this way, the idea of "yet" lives at the heart of our
uncompromising approach to luxury. So you can enjoy a refined
blend of high performance and environmental sustainability, one
that is inspiring and also brings peace of mind.
? This can be seen time and time again through our current model line
up