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LEXUS
The Pursuit of Perfection
A Brand Presentation By Colin Parkes
Lexus brand presentation #2
? Clearly expresses the passion and commitment we
bring to inspiring Joy and Leading Edge in our
customers
? Authored in August 1987 by Dave Illingworth,
the first General Manager of Lexus
? Key aspects
1. They will be the finest automobiles ever built.
2. Lexus will have the finest dealer network in the
industry.
3. Lexus will treat each customer as we would a guest
in our home.
Lexus brand presentation #2
? Brand essence
? Progressive Luxury automobiles supported by
superior customer care.
? Core values
1. Attentive customer care.
2. Continuous improvement.
3. Passion for superior quality.
4. The philosophy of yet.
YET Philosophy
? Starting with the original LS 400, we have continually reinvented
automotive luxury by bringing seemingly incompatible ideas into
harmonious coexistence. This philosophy of "yet" permeates Lexus
from the way a single component is engineered, to the way the
automobile performs on the road.
? example: Lexus indulges your desire for comfort and pleasure yet
lives up to your high expectations for social and ecological
responsibility. Lexus brings you an exhilarating driving experience
yet attains excellent fuel efficiency.
? In this way, the idea of "yet" lives at the heart of our
uncompromising approach to luxury. So you can enjoy a refined
blend of high performance and environmental sustainability, one
that is inspiring and also brings peace of mind.
? This can be seen time and time again through our current model line
up
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2
Lexus brand presentation #2

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Lexus brand presentation #2

  • 1. LEXUS The Pursuit of Perfection A Brand Presentation By Colin Parkes
  • 3. ? Clearly expresses the passion and commitment we bring to inspiring Joy and Leading Edge in our customers ? Authored in August 1987 by Dave Illingworth, the first General Manager of Lexus ? Key aspects 1. They will be the finest automobiles ever built. 2. Lexus will have the finest dealer network in the industry. 3. Lexus will treat each customer as we would a guest in our home.
  • 5. ? Brand essence ? Progressive Luxury automobiles supported by superior customer care. ? Core values 1. Attentive customer care. 2. Continuous improvement. 3. Passion for superior quality. 4. The philosophy of yet.
  • 6. YET Philosophy ? Starting with the original LS 400, we have continually reinvented automotive luxury by bringing seemingly incompatible ideas into harmonious coexistence. This philosophy of "yet" permeates Lexus from the way a single component is engineered, to the way the automobile performs on the road. ? example: Lexus indulges your desire for comfort and pleasure yet lives up to your high expectations for social and ecological responsibility. Lexus brings you an exhilarating driving experience yet attains excellent fuel efficiency. ? In this way, the idea of "yet" lives at the heart of our uncompromising approach to luxury. So you can enjoy a refined blend of high performance and environmental sustainability, one that is inspiring and also brings peace of mind. ? This can be seen time and time again through our current model line up