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Library marketing - NIP CZ

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Vladim鱈ra Bendov叩
Vladim鱈ra Bendov叩

academic library marketing

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Library marketing Re邸er邸e pro inspiraci Workshop Marketing ve v邸 knihovn叩ch 17. 6. 2015 VUT Brno Vladim鱈ra Bendov叩
Trocha teorie na 炭vod Marketing je procesem pl叩nov叩n鱈 a naplov叩n鱈 koncepce, oceov叩n鱈, propagace a distribuce my邸lenek, v箪robk哲 a slu転eb, kter箪 smuje k uskutenn鱈 vz叩jemn辿 v箪mny uspokojuj鱈c鱈 poteby jedinc哲. Americk叩 marketingov叩 spolenost, 1985 Marketing nen鱈 plak叩t, je to porozumn鱈 va邸im z叩kazn鱈k哲m a tvorba produkt哲 a slu転eb pro n jedinen箪m zp哲sobem. Alison Circle
C鱈l marketingu Dodat produkt spr叩vn箪m skupin叩m z叩kazn鱈k哲, v prav箪 as, na spr叩vn辿m m鱈st, za odpov鱈daj鱈c鱈 ceny a s pimenou propagac鱈, l辿pe ne転 konkurence.
Art marketing JOHNOV, Radka. Marketing kulturn鱈ho ddictv鱈 a umn鱈. Praha: Grada, 2008. 288 s. ISBN 978-80-247- 2724-0. Art marketing lze vyu転鱈vat i v neziskov辿 sf辿e, kde hlavn鱈 c鱈l nen鱈 komern鱈, ale c鱈lem je uspokojovat poteby a p叩n鱈 urit辿ho okruhu lid鱈. S. 28
Zdroje - Co skr箪v叩 KKL? DOUCETT, Elisabeth. Creating your library brand: communicating your relevance and value to your patrons. Chicago: American Library Association, 2008. xiii, 124 s. ISBN 978-0-8389-0962-1. GUPTA, Dinesh K., ed. a SAVARD, R辿jean, ed. Marketing libraries in a Web 2.0 world. Berlin: De Gruyter Saur, 2011. xiv, 161 s. IFLA publications, 145. ISBN 978-3-11-026331-2. PAPK, Richard, ed. a SIMON, Ingeborg, ed. Marketing of information services: 15th BOBCATSSS symposium, Prague 29-31 January 2007: proceedings. Prague: Charles University in Prague, Faculty of Arts, 2007. 601 s. ISBN 978-80-7308-166-9. WOOD, Elizabeth J., MILLER, Rush a KNAPP, Amy. Beyond survival: managing academic libraries in transition. Westport: Libraries Unlimited, 2007. xxii, 220 s. ISBN 1-59158-337-3. WOODWARD, Jeremy. Creating the customer-driven academic library. Chicago: American Library Association, 2009. xi, 194 s. ISBN 978-0- 8389-0976-8.
Co by v叩m nemlo uniknout KOTLER, Philip, KARTAJAYA, Hermawan a SETIAWAN, Iwan. Marketing 3.0: from products to customers to the human spirit. Hoboken, N.J.: Wiley, 息2010. xv, 188 s. ISBN 978-0-470-59882-5. KUCHA, Vladim鱈r. Medonosn箪 marketing: pit叩hnte z叩kazn鱈ky - n叩vody, rady a tipy pro vytvoen鱈 skuten efektivn鱈ho marketingov辿ho syst辿mu pro va邸i firmu. 1. vyd. Brno: BizBooks, 2012. 176 s. ISBN 978-80-265-0024-7. INDLER, Petr. Event marketing: jak vyu転鱈t emoce v marketingov辿 komunikaci. 1. vyd. Praha: Grada, 2003. 236 s. Mana転er. ISBN 80-247-0646-6.
Co skr箪v叩 British Library? knihy na t辿ma academic library marketing Marketing and public relations practices in college libraries / compiled by Anita Rothwell Lindsay. (2004). Chicago: Chicago : College Library Information Packet Committee, Association of College and Research Libraries, 2004. Marketing strategies for the academic library. (1988). Library Association, Colleges of Further and Higher Education Group, 1988. Personalising library services in higher education : the boutique approach / edited by Andy Priestner and Elizabeth Tilley, University of Cambridge. (2012). Farnham, Surrey, England : Ashgate, [2012].
A co skr箪v叩 Google? Marketing the Academic Library: Free ePub Elsevier (i jeho marketing)
Nmeck叩 inspirace Bibliotheks- Portal Marketing
Ratgeber f端r Bibliotheksmarketing Mark Buzinkay http://www.buzinkay.n et/texte/bib-marketing- ratgeber2.pdf
The Library Marketing Toolkit Kniha Neda Pottera Materi叩ly Neda Pottera na 際際滷Share
Mystery shopping v knihovn叩ch (z produkce KISKu http://eknihy.knihovna. cz/static/files/mystery- shopping-v- knihovnach.pdf
100 metod http://100metod.cz/ Laka Zbiejczuk Such叩 V箪zkumn辿, analytick辿 a designov辿 metody pro inovace slu転eb. Uebn鱈 pom哲cka pro studenty KISK. Rozcestn鱈k metod, pomoc鱈 kter箪ch lze zlep邸it va邸e slu転by.
ODEZVA Organizace pro design zptn辿 vazby https://odezva.wordpress.com/
a spousta dal邸鱈ch zdroj哲 Lep邸鱈 ne転 se nechat zahltit je zapojit fantazii a vyu転鱈t p鱈klady dobr辿 praxe. D鱈ky za pozornost!

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Library marketing - NIP CZ

  • 1. Library marketing Re邸er邸e pro inspiraci Workshop Marketing ve v邸 knihovn叩ch 17. 6. 2015 VUT Brno Vladim鱈ra Bendov叩
  • 2. Trocha teorie na 炭vod Marketing je procesem pl叩nov叩n鱈 a naplov叩n鱈 koncepce, oceov叩n鱈, propagace a distribuce my邸lenek, v箪robk哲 a slu転eb, kter箪 smuje k uskutenn鱈 vz叩jemn辿 v箪mny uspokojuj鱈c鱈 poteby jedinc哲. Americk叩 marketingov叩 spolenost, 1985 Marketing nen鱈 plak叩t, je to porozumn鱈 va邸im z叩kazn鱈k哲m a tvorba produkt哲 a slu転eb pro n jedinen箪m zp哲sobem. Alison Circle
  • 3. C鱈l marketingu Dodat produkt spr叩vn箪m skupin叩m z叩kazn鱈k哲, v prav箪 as, na spr叩vn辿m m鱈st, za odpov鱈daj鱈c鱈 ceny a s pimenou propagac鱈, l辿pe ne転 konkurence.
  • 4. Art marketing JOHNOV, Radka. Marketing kulturn鱈ho ddictv鱈 a umn鱈. Praha: Grada, 2008. 288 s. ISBN 978-80-247- 2724-0. Art marketing lze vyu転鱈vat i v neziskov辿 sf辿e, kde hlavn鱈 c鱈l nen鱈 komern鱈, ale c鱈lem je uspokojovat poteby a p叩n鱈 urit辿ho okruhu lid鱈. S. 28
  • 5. Zdroje - Co skr箪v叩 KKL? DOUCETT, Elisabeth. Creating your library brand: communicating your relevance and value to your patrons. Chicago: American Library Association, 2008. xiii, 124 s. ISBN 978-0-8389-0962-1. GUPTA, Dinesh K., ed. a SAVARD, R辿jean, ed. Marketing libraries in a Web 2.0 world. Berlin: De Gruyter Saur, 2011. xiv, 161 s. IFLA publications, 145. ISBN 978-3-11-026331-2. PAPK, Richard, ed. a SIMON, Ingeborg, ed. Marketing of information services: 15th BOBCATSSS symposium, Prague 29-31 January 2007: proceedings. Prague: Charles University in Prague, Faculty of Arts, 2007. 601 s. ISBN 978-80-7308-166-9. WOOD, Elizabeth J., MILLER, Rush a KNAPP, Amy. Beyond survival: managing academic libraries in transition. Westport: Libraries Unlimited, 2007. xxii, 220 s. ISBN 1-59158-337-3. WOODWARD, Jeremy. Creating the customer-driven academic library. Chicago: American Library Association, 2009. xi, 194 s. ISBN 978-0- 8389-0976-8.
  • 6. Co by v叩m nemlo uniknout KOTLER, Philip, KARTAJAYA, Hermawan a SETIAWAN, Iwan. Marketing 3.0: from products to customers to the human spirit. Hoboken, N.J.: Wiley, 息2010. xv, 188 s. ISBN 978-0-470-59882-5. KUCHA, Vladim鱈r. Medonosn箪 marketing: pit叩hnte z叩kazn鱈ky - n叩vody, rady a tipy pro vytvoen鱈 skuten efektivn鱈ho marketingov辿ho syst辿mu pro va邸i firmu. 1. vyd. Brno: BizBooks, 2012. 176 s. ISBN 978-80-265-0024-7. INDLER, Petr. Event marketing: jak vyu転鱈t emoce v marketingov辿 komunikaci. 1. vyd. Praha: Grada, 2003. 236 s. Mana転er. ISBN 80-247-0646-6.
  • 7. Co skr箪v叩 British Library? knihy na t辿ma academic library marketing Marketing and public relations practices in college libraries / compiled by Anita Rothwell Lindsay. (2004). Chicago: Chicago : College Library Information Packet Committee, Association of College and Research Libraries, 2004. Marketing strategies for the academic library. (1988). Library Association, Colleges of Further and Higher Education Group, 1988. Personalising library services in higher education : the boutique approach / edited by Andy Priestner and Elizabeth Tilley, University of Cambridge. (2012). Farnham, Surrey, England : Ashgate, [2012].
  • 8. A co skr箪v叩 Google? Marketing the Academic Library: Free ePub Elsevier (i jeho marketing)
  • 10. Ratgeber f端r Bibliotheksmarketing Mark Buzinkay http://www.buzinkay.n et/texte/bib-marketing- ratgeber2.pdf
  • 11. The Library Marketing Toolkit Kniha Neda Pottera Materi叩ly Neda Pottera na 際際滷Share
  • 12. Mystery shopping v knihovn叩ch (z produkce KISKu http://eknihy.knihovna. cz/static/files/mystery- shopping-v- knihovnach.pdf
  • 13. 100 metod http://100metod.cz/ Laka Zbiejczuk Such叩 V箪zkumn辿, analytick辿 a designov辿 metody pro inovace slu転eb. Uebn鱈 pom哲cka pro studenty KISK. Rozcestn鱈k metod, pomoc鱈 kter箪ch lze zlep邸it va邸e slu転by.
  • 14. ODEZVA Organizace pro design zptn辿 vazby https://odezva.wordpress.com/
  • 15. a spousta dal邸鱈ch zdroj哲 Lep邸鱈 ne転 se nechat zahltit je zapojit fantazii a vyu転鱈t p鱈klady dobr辿 praxe. D鱈ky za pozornost!