Library Signage - NCLA 2019 Presentation
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Could your librarys signage do with a makeover? The session will look critically at many types of library signs and review the positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. Dr. Curtis Rogers is the Communications Director for the South Carolina State Library and has been working in the library and information science field for 31 years. He has worked at the Union (SC) Carnegie Library, the Charleston County Public Library and has taught courses at the USC School of Library and Information Science. He has conducted seventy-six signage audits to date in South Carolina.
Library Signage - NCLA 2019 Presentation
- 1. LIBRARY SIGNAGE: THE GOOD, THE BAD, AND THE UGLY Dr. Curtis Rogers, Communications Director South Carolina State Library 際際滷share.net/crr29061
- 2. Outline My library signage philosophy How it all started Library Signage 101 Plus/Delta with Real Library Signs Customer Service Issues Equipment/Resources What about this sign?
- 3. Click on My Network Icon Press on the 'My Network' option in the bottom menu, then at the top you will see 'Find nearby (OFF)'. Once you press the button it will turn itself on (you will need Bluetooth turned on) then it will 'find' people in your network who are 'nearby'. BUT FIRST !
- 4. My Library Signage Philosophy I want you to THINK CRITICALLY about your librarys signage and what it means. Less is MORE. Compare your signage to signs you see when youre shopping or at the doctors office or at another retail location. Ill show images of REAL library signs. Heres a sign weve all probably seen in a library
- 5. How it all started Do You See the Signs? Evaluating Language, Branding, and Design in a Library Signage Audit by Amy Stempler and Mark Aaron Polger http://www.librarymarketingconference.org
- 6. Library Signage 101 Positive Polite language Not verbose get to the point Use library logo/branding (on most every sign it depends) No typos Correct grammar Font and font size Image that supports content Negative Handwritten Too many words Clip art just. dont. do. it. UNLESS Comic sans/Papyrus font (another no no) Passive aggressive Too many colors Too much going on
- 7. 14/10/2019
- 8. 14/10/2019
- 9. 14/10/2019
- 11. Lets Do the Plus/Delta! Ill read and describe some library signs then talk about what works (+) and what could be changed ().
- 16. The Library Signage Audit Photos of every sign Compile visual report What is working well What to consider changing
- 22. Customer Service Issues and Library Signage Library Signage and Systemic Issues Reacting to problems with signage Something to think about: Does it work? Why or why not? Is customer service training needed? Lets take a look at two signs I came across in a small rural library branch mens room
- 24. HOW Could you help solve this issue with signage?
- 26. Signage Equipment Laminator Acrylic holders Floor signs Outdoor/Street level signs Banner Stands Ceiling mounted signs Permanent signs Suction cup signs Neon Signs (Lighted) Digital (wall mounted) iPad/Tablet interactive display The following images do not recommend specific brands they are for informational purposes only.
- 37. Flickr Pinterest PRTalk Listserv The Accidental Library Marketer The Customer- Focused Library: Re- Inventing the Public Library From the Outside-In Resources
- 38. THANK YOU! Dr. Curtis Rogers Communications Director crogers@statelibrary.sc.gov (803) 734-8928 statelibrary.sc.gov | @scstatelibrary facebook.com/crr29061 linkedin.com/in/crr29061