Licences: Movies and Games
1 like556 views
This document discusses the complex relationship between movies and licensed games. It questions whether licensed games based on popular movies are ever truly successful and explores how the value of licenses has changed over time as the games industry has transformed. While movie licenses can be a safe bet, even huge franchises are not guaranteed to succeed in games. The document examines several famous movie franchises and their licensed games to understand how the value of licenses has risen and fallen over time.
Licences: Movies and Games
- 1. A 油Licence? 油 A 油Licence! 油 A 油short 油story 油about 油movies 油and 油games, 油data 油and 油 research, 油and 油the 油reason 油why 油you 油should 油spend 油some 油 ;me 油on 油improving 油your 油data 油research 油capabili;es 油if 油 you 油want 油to 油be 油successful 油in 油the 油games 油industry. 油 油 RIT 油-足 油Rochester 油10.9.2012 油 油 J旦rg 油M端ller-足Lietzkow 油
- 2. Movies 油and 油Games. 油 油 A 油di鍖cult 油rela;onsship 油
- 3. We 油all 油know 油Captain 油Jack 油Sparrow 油... 油 油 And 油(his) 油poor 油Games 油 ≒ A 油few 油ques;ons 油in 油the 油 鍖rst 油place: 油 Have 油you 油ever 油played 油a 油 perfect 油licensed 油game? 油 Do 油you 油think 油licensed 油 games 油are 油a 油good 油thing? 油 Are 油you 油willing 油to 油pay 油for 油a 油 licence? 油 Is 油the 油connec;on 油between 油 licence 油and 油movie 油content 油 important 油for 油you? 油 ≒ What 油does 油that 油mean 油 from 油an 油industry 油 perspec;ve? 油
- 4. Pirates 油of 油the 油Caribbean 油 h[p://www.the-足numbers.com/movies/series/PiratesOfTheCaribbean.php 油
- 5. The 油easy 油way? 油 Platform) Yearly)(change)) Total) 3DS$ 6,435,214$ (,51%)$ 19,438,733$ PS3$ 5,565,017$ (,61%)$ 65,954,175$ X360$ 4,265,747$ (,69%)$ 67,938,578$ Wii$ 2,806,053$ (,76%)$ 96,420,626$ PSV$ 2,243,127$ (+366%)$ 2,691,443$ PSP$ 2,071,631$ (,72%)$ 74,902,884$ DS$ 1,654,026$ (,81%)$ 151,936,056$ Total) 25,040,815) (;64%)) )) ! h[p://www.vgchartz.com/yearly/2012/Global/; 油1.9.12 油
- 6. A 油licence 油to 油kill 油... 油 What 油is 油the 油real 油money 油value? 油
- 7. Why 油does 油it 油ma[er? 油 Sources(for(Revenue( 1980( 2000( 2010( Cinema' 75' 34' 30' Home'Entertainment'(DVD,'BR'etc.)' 5' 40' 20' TV' 18' 20' 20' PayAperAView' 2' 4' 20' Internet,'Mobile,'Merchandising' 0' 2' 10' ' (Wendling 油2012: 油87) 油 ≒ Recouping 油a 油franchise 油is 油ge_ng 油more 油complex. 油 ≒ In 油a 油transforming 油games 油industry 油the 油meaning 油of 油 licences 油is 油unpredictable 油(e.g. 油Star 油Trek 油 (Gameforge); 油Ba[lestar 油Galac;ce 油(Bigpoint)). 油
- 8. Licences 油could 油be 油magical 油 ≒ Licences 油tend 油to 油be 油a 油save 油 bet 油in 油the 油movie 油business. 油 If 油a 油鍖rst 油movie 油does 油well 油 200 油mio. 油US-足$ 油produc;on 油 costs 油will 油be 油no 油problem 油for 油 the 油successor. 油 ≒ The 油value 油of 油a 油licence 油from 油 a 油successful 油movie 油series 油 rises 油over 油the 油;me 油but 油it 油 also 油can 油decline 油if 油you 油 create 油one 油bad 油product 油(hit 油 driven 油business). 油 ≒ The 油real 油magic 油is 油the 油 leverage 油e鍖ect 油of 油a 油licence. 油 油
- 9. Terminate 油imagina;on 油 100 油Mio. 油US-足$ 油will 油do 油it! 油 Top 油Filmstudios 油Revenues 油 in 油US-足cinemas 油2009 油 2.000,00 油 1.800,00 油 1.836 油 1.600,00 油 1.400,00 油 1.413 油 1.339 油 1.200,00 油 1.000,00 油 1.067 油 943 油 800,00 油 600,00 油 400,00 油 200,00 油 0,00 油 Warner 油Bros. 油 Paramount 油 Sony 油Pictures 油Buena 油Vista 油20th 油Century 油 Pictures 油 Fox 油
- 10. Worldwide 油Cinema 油 油 Revenues 油in 油Billion 油US-足$ 油 油 MPAA 油2012, 油Theatrical 油Market 油Sta;s;cs 油2011: 油4 油 油
- 11. Save 油Bet 油 油Some 油proof 油 h[p://en.wikipedia.org/wiki/List_of_highest-足grossing_鍖lms, 油31.8.12 油
- 12. Change... 油And 油Rise 油 ≒ Some;mes 油even 油 licences 油do 油need 油a 油new 油 start 油(reboot 油them!). 油 油 ≒ Change 油is 油a 油chance 油as 油 well 油as 油a 油big 油risk. 油The 油 blockbuster 油business 油is 油 like 油playing 油with 油鍖re. 油 油 ≒ Movie 油Licences 油will 油 remain 油as 油a 油stable 油 cultural 油artefact 油 油 games 油mostly 油not. 油
- 14. Reboot 油me 油please! 油 ≒ Nearly 油every 油successful 油 blockbuster 油franchise 油 elder 油than 油10 油years 油got 油 a 油reboot 油during 油the 油last 油 decade 油(Batman, 油Bond, 油 Spiderman 油etc.). 油 ≒ Reboo;ng 油means 油more 油 then 油remaking. 油 Reboo;ng 油means 油a 油 chance 油to 油enhance 油the 油 franchise. 油 油
- 15. Even 油huge 油franchises 油can 油fail! 油 Why 油People 油Were 油Excited: 油Terminator 油3 油was 油a 油big 油old 油let-足down, 油but 油 this 油new 油take 油on 油the 油franchise 油looked 油set 油to 油return 油things 油to 油an 油even 油 keel. 油Even 油though 油McG 油was 油at 油the 油helm, 油the 油director 油was 油saying 油saying 油 all 油the 油right 油things 油about 油retaining 油James 油Cameron's 油mythology, 油while 油 in 油ChrisBan 油Bale, 油the 油鍖lm 油had 油a 油heavyweight 油lead 油in 油place. 油The 油stage 油 was 油set 油for 油something 油special. 油 油 油 Why 油They 油Ended 油Up 油Disappointed: 油"I 油feel 油like 油we 油did 油a 油lot 油right 油with 油 Terminator 油and 油I 油feel 油like 油we 油did 油a 油lot 油wrong," 油said 油McG 油with 油the 油 bene鍖t 油of 油hindsight. 油In 油fairness 油to 油him, 油plenty 油of 油the 油acBon 油hits 油the 油 spot, 油but 油it 油never 油really 油feels 油like 油a 油Terminator 油movie, 油not 油least 油because 油 the 油characters 油are 油given 油very 油liHle 油room 油to 油breathe 油between 油the 油sound 油 and 油fury 油of 油man 油vs. 油machine 油combat. 油 h[p://www.total鍖lm.com/features/50-足most-足disappoin;ng-足movies-足of-足all-足;me/terminator-足salva;on-足2009 油24.8.2012 油
- 16. Games 油and 油Movies 油 油The 油way 油it 油works! 油
- 17. Games 油Market 油Segementa;on 油2012 油 (based 油on 油player 油types) 油 High 油Investment 油 (Money/Time) 油 New 油emerging 油markets 油 Core 油 Core 油 Console 油 PCGames 油 Games 油 Online 油 Browser 油 Gambling 油 Games 油 Skill 油based 油 Old 油Markets 油 MMOG/ 油 Self 油 Games 油 MMORPG 油 Sub-足 Improve-足 ment 油 scrip@on 油 Exer-足games 油 Social 油 Core 油 Standard 油 Network 油 Casual 油 Games 油 Mobile 油 Games 油 Adgames 油 Low 油Invest 油
- 19. Industry 油Transforma;on 油 油 can 油also 油kill 油a 油high-足class 油IP! 油
- 20. The 油Lego 油Trick 油 ≒ Most 油of 油the 油Lego-足 franchise 油Franchises 油 work 油very 油well. 油 ≒ The 油core 油market 油di鍖ers 油 from 油the 油movie 油core 油 market. 油 ≒ Lego 油is 油accepted 油by 油 parents. 油 ≒ Humor 油cracks 油the 油ice. 油
- 21. Another 油Save 油Bet? 油 ≒ EA 油(Movies): 油 Ba[le 油for 油Middle-足Earth 油I 油& 油II 油 LotR: 油The 油 油Two 油Towers 油 LotR: 油Return 油of 油the 油King 油 The 油Third 油Age 油 LotR 油Tac;cs 油 Conquest 油 ≒ Vivendi/Sierra 油(Literature): 油 油 The 油Hobbit 油 The 油fellowship 油of 油the 油Ring 油 War 油of 油the 油Ring 油 ≒ Warner 油Bros./Turbine 油 Lord 油of 油the 油Rings 油Online 油(+ 油Add 油Ons) 油 Aragorns 油Quest 油 War 油in 油the 油North 油 Guardians 油of 油Middle 油Earth 油 Lego 油LotR 油
- 22. Data 油 油No, 油not 油Mr. 油Data 油 How 油can 油you 油gather 油the 油data! 油 ≒ DOs 油 Use 油publicly 油available 油data 油bases 油like 油 The 油Numbers, 油Boxo鍖cemojo, 油 insidekino, 油IMDB 油etc. 油 Cross-足evaluate 油doe 油to 油special 油interest 油 press 油and 油scien;鍖c 油journals. 油 Use 油math 油at 油a 油certain 油point 油but 油do 油not 油 underes;mate 油bounded 油ra;onality 油 油 Factor 油analysis 油is 油helpful 油but 油not 油 primarily. 油 Develop 油a 油research 油documentary 油reprt. 油 油 ≒ DON卒Ts 油 油 Google 油is 油not 油your 油only 油friend. 油 Wikipedia 油is 油helpful 油but 油not 油accurate 油 enough. 油 Don卒t 油hack 油into 油secured 油data 油bases. 油 Don卒t 油believe 油in 油VGChartz, 油dig 油deeper! 油
- 23. Just 油a 油few 油Conlclusions 油 ≒ Not 油every 油licence 油is 油worth 油a 油 game. 油 油 ≒ Licences 油are 油linked 油between 油 movies, 油games 油and 油other 油 media 油 油failing 油one 油could 油 a鍖ect 油the 油other. 油 ≒ The 油real 油value 油of 油a 油licence 油is 油 owen 油much 油less 油then 油 expected. 油 ≒ Use 油references 油to 油evaluate 油 an 油IP/Franchise. 油Beyond 油 that 油comes 油the 油math. 油 ≒ Try 油to 油work 油on 油a 油licence 油 game. 油
- 24. Thank 油You 油for 油your 油a[en;on 油 油 and 油enjoy 油your 油Co鍖ee 油Break! 油 Prof. 油Dr. 油J旦rg 油M端ller-足Lietzkow 油 Universit辰t 油Paderborn 油 Fakult辰t 油f端r 油Kulturwissenschawen 油 Ins;tut 油f端r 油Medienwissenschawen, 油 Medienorganisa;on 油und 油Mediensysteme 油 Warburgerstr. 油100, 油Geb辰ude 油E, 油Raum 油E2.324 油 油 33098 油Paderborn 油 Germany 油 油 Telefon: 油+495251/60 油32 油74 油 Handy: 油+49178/5448978 油 油 Mail: 油jml@mail.upb.de 油 油 Web: 油h[p://www.morgsys.de 油 油 Skype: 油joergmueller45 油