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Life insurance

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Mahaveer Jain
Mahaveer Jain

The document discusses gifting a lifetime gift of insurance to share happiness throughout one's lifetime. It suggests educating people that insurance should be seen as a gift that can be passed down through generations, bringing joy to the family. Shelves in public spaces would display messages asking if a purchase was complete without also buying happiness in the form of insurance that can be gifted. A 360 degree marketing campaign across various media would show how insurance policies can be gifted from fathers to sons, sons to fathers, and mothers to daughters to bring happiness at different life stages.

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Gifting a lifetime gift: Share the moment of happiness throughout you lifetime.
±õ»å±ð²¹¡­ ? Educating people that insurance should not be purchased out of threat. It should be considered as a gift of lifetime. A gift that can be passed on to the generations to come. An insurance policy should bring in joy to the family.
ON SHELF¡­ An empty shelf at the billing counter of all the malls, grocery shop and at places with high footfall carrying the below message. Is Your purchase complete? Have you bought happiness !!! Drop in your card/ Fill in the form and we will Send you joy and happiness
Is Your purchase complete? Drop in your card/ Fill in the form and we will Send you joy and happiness The tagline should become the medium of communication Between people. Effective use of this tagline by different mediums like ?Look Walkers ?Billboards ?Post-it in news papers ?Radio
360¡ã Definition What¡¯s included OOH Radio Press TV Direct Cinema Transport Digital/Online Mobile Events/ Telecoms Experiential Branding Marketing Associate LIFE INSURANCE Floor Graphics/Stickers Marketing Sponsorships CRM Programming/ Merchandising Placement PR, Word of Promotional Mouth Ambassadors Stands Ambient
Effective use of 360¡ã medium The campaign is designed in a format that one after another People see Life Insurance selling happiness be it in the form of ? A father buying happiness for his son when he growing up (e.g.Education policy). ? A son buying happiness for his father when he is growing old. (e.g.Health policy) ? A mother buying happiness for her daughter at the time of her marriage. (A policy instead of dowry.)
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Life insurance

  • 1. Gifting a lifetime gift: Share the moment of happiness throughout you lifetime.
  • 2. ±õ»å±ð²¹¡­ ? Educating people that insurance should not be purchased out of threat. It should be considered as a gift of lifetime. A gift that can be passed on to the generations to come. An insurance policy should bring in joy to the family.
  • 3. ON SHELF¡­ An empty shelf at the billing counter of all the malls, grocery shop and at places with high footfall carrying the below message. Is Your purchase complete? Have you bought happiness !!! Drop in your card/ Fill in the form and we will Send you joy and happiness
  • 4. Is Your purchase complete? Drop in your card/ Fill in the form and we will Send you joy and happiness The tagline should become the medium of communication Between people. Effective use of this tagline by different mediums like ?Look Walkers ?Billboards ?Post-it in news papers ?Radio
  • 5. 360¡ã Definition What¡¯s included OOH Radio Press TV Direct Cinema Transport Digital/Online Mobile Events/ Telecoms Experiential Branding Marketing Associate LIFE INSURANCE Floor Graphics/Stickers Marketing Sponsorships CRM Programming/ Merchandising Placement PR, Word of Promotional Mouth Ambassadors Stands Ambient
  • 6. Effective use of 360¡ã medium The campaign is designed in a format that one after another People see Life Insurance selling happiness be it in the form of ? A father buying happiness for his son when he growing up (e.g.Education policy). ? A son buying happiness for his father when he is growing old. (e.g.Health policy) ? A mother buying happiness for her daughter at the time of her marriage. (A policy instead of dowry.)