Lifebit pitch
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Lifebit is a journal and game hybrid app that aims to get users addicted to documenting their lives by injecting game elements into the journaling experience. It combines a beautiful journal, a game layer on top, and a rewards platform underneath to create an engaging experience similar to how hamburgers combine different elements. The app tracks user activities and rewards them with points, badges and leaderboard placement to make journaling fun and motivate continued use through competition and rewards. The founders aim to improve humanity by making documenting lives an enjoyable habit through this gamified approach.
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我们承诺采用的是学校原版纸张（原版纸质、底色、纹路）我们工厂拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有成品以及工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！
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Lifebit pitch
- 2. The problem We only have 1 life
- 3. The problem we need to make it count
- 4. we improve what we measure
- 5. hidden demand 110m diary searches per month 110m blogs started per year 450k “life log” 300k “life blog” 68m “journals” 16m “diary” 37m “biography”
- 6. The problem 95% get abandoned in 4 months http://www.nytimes.com/2009/06/07/fashion/07blogs.html
- 7. The problem 80% within 2 months!
- 8. Livejournal 40m registered, only 1.8m actives http://en.wikipedia.org/wiki/LiveJournal#Demographics
- 9. Why is that?
- 10. The wrong angle the tools are already ?ne
- 11. The “motivation” angle the task itself is just too “boring”
- 12. THE solution
- 13. Parallels games real games real Avatar You Levels Places Points Karma Leaderboard Scoreboard Players Friends Badges Kudos Stages Days Quests Tasks Actions Updates Boss ?ghts Big jobs
- 14. Solution! inject games into journals!
- 15. Lifebit + Path + World of Warcraft
- 16. Lifebit get you addicted to documenting your life.
- 17. Lifebit for iOS April 2013
- 18. a beautiful journal in the middle...
- 19. a game layer on top...
- 20. ...a rewards platform on the bottom
- 23. Burgers are a $100 billion market source: http://www2.qsrmagazine.com/articles/features/134/gourmet_burger-1.phtml
- 24. Life bits feed day segregated long or short journal entries following + nearby + popular
- 25. Editors Text, photos, checkins, link, quest and doodle video, audio, collage, meme coming soon! o?ine mode supported
- 26. Camera real-time ?lters mix and match frames and overlays landscape mode
- 27. Points get points by unlocking badges & winning quests points get you on the leaderboard only leaders can redeem points for free stu? or deep discounts
- 28. Scoreboard Friends leaderboard City leaderboard Global leaderboard Discovery and competition
- 29. Quest system: ?nd new activities to ?ll your journal earn points spur REAL actions fun with friends
- 31. Badges 4 types of badges Achievement, Persona, Habit, and Action Celebrate notable moments, actions and habits
- 32. the mission make documenting lives fun and rewarding
- 35. revenue premium accounts like Evernote
- 37. growth driver #1 earn spend points invites own quest quest wins discounts unlock premium badges
- 38. growth driver #2 unique content daycards
- 39. growth driver #3 superquests = super quick campaign platform for brands
- 40. founders Eric & Blue Jayson 2nd startup together 4th year working together design/product/hustler + hacker built PicLyf (precursor to Lifebit) got to 100k registered user 40k weekly actives at its peak
- 41. CEO Eric Su loves competitions > won National essay writing contest (2001) and animation contests (2000) worked for Aardman UK (2004) worked 3 years in academia (IT) designed graphics for print, for web, and for games
- 42. CTO Blue Jayson Basa?es hacker (PHP, Obj-c, Java, javascript, Lua) full stack engineer 4th startup built & lead developer teams for 3 local startups
- 43. previously... Cavalcade Games won an Orange UK serious game competition ($3000) released Rock Paper Laser for iOS 80k downloads sold 5 Flash games all within 1 year (2009)
- 44. previously... PicLyf got to 100k userbase won awards in UK, Singapore and Philippines Over 10k app downloads
- 45. team Rolly Rulete leading mobile developer in PH own app total of 150k downloads Mio Galang UP Cum Laude Big data + machine language +8 hackers
- 46. the team - 11 devs Eric BJ
- 47. funding status raising in June 2013 $2m focus: ASIA $100k already committed
- 48. investors Kickstart Philippine’s premier accelerator Toivo Annus Skype co-founder Andrew & Jehzeel (local angels)
- 49. lifebit.com
- 50. Thank you!! questions? eric@lifebit.com @lifebithq