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Lifestyle / Craft Audience Report

Brandwatch Peerindex
Brandwatch Peerindex

An overview of the Lifestyle and Craft Audience in PiQ. 42k tweeters talking about homemade fashion, crafts, small businesses and DIY lifestyle.

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PiQ Audience Report: Lifestyle / Craft Audience of 42k Tweeters Data from: 9th November 8th December 2014
About PiQ PiQ is a simple way to action customer audiences in real-time Social Media Listening Poor people insight CRM Customer interactions only PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required 3. Identify influencers within relevant audiences 4. Deep content analytics at users fingertips Market Research Slow, not addressable www..com
UK Mums Audience Overview The Lifestyle / Crafts audience consists of around 42k active tweeters talking about homemade/DIY fashion, lifestyle and crafts on Twitter. PiQ Audiences are built by finding followers of key accounts, people who talk about specific topics and users within a broader network of influence. Followers of key accounts People who talk about specific topics Users closely connected to the network
UK Mums Audience Top Hashtags Hashtag Cloud WHAT this is Shows the top hashtags used by audience Size of word shows volume Saturation of word shows relevance (how specific is this topic to the audience?) HOW to use it Identify key topics, events and TV shows which audience discusses Plan content strategy around the things you know will be popular among your audience MORE Create timely content with daily and hourly reports on whats trending in an audience. Real-time analytics tracks popular tweets, images and videos as well as hashtags This audience is naturally very excited about Christmas. They talk a lot in organised Twitter chats and use hashtags to share pictures of their work.
Lifestyle / Craft Top Human Influencers! WHAT this is Shows the top Human influencers within the community They are ordered by their degree of influence over other people in the audience (CPI) HOW to use it You can use this to identify key influencers in your target audience and engage with them MORE This audiences top influencers do not all have huge followings. Because its such a tight-knit (no pun intended!) community, interesting and engaging tweeters can have a big impact despite not being famous faces. CPI PI Fllwrs Bio Tilly & The Buttons @TillyButtons 91 62 15k I create gorgeous step-by-step guides to sewing your own clothes. Check out my sewing patterns, book (Love at First Stitch), workshops + blog... Brit Morin @Brit 90 73 37k Founder and CEO of Brit + Co. Maker, tech geek, design nerd, wife and new mom. Believes in color, not black and white. Favorite mantra: Live what you love. Rebecca Minkoff @RebeccaMinkoff 90 83 214k Designer rebeccaminkoff.com Ruth Garcia- Alcantud @RockAndPurl 90 54 3K Knitwear Designer, Technical Editor, Teacher, Podcaster, Yarn Hoarder, Needle Collector, Red Pen Wielder. Never met a chocolate I didn't like. Karie Westermann @KarieBookish 89 49 2K Ms Karie Bookish, if you please. Knitwear designer, tutor, translator & technical editor. Rather fond of books too.
Lifestyle / Craft- Top Non-human Influencers! WHAT this is Shows the top Corporate/ Organisation influencers over the community. HOW to use it You can use this to inform your advocacy or content strategy and understand who is making the biggest impact among your target audience MORE The dashboard edition of PiQ allows you to filter out human/non-human and search for users by location, gender or influence CPI PI Fllwrs Bio Etsy @Etsy 98 92 2.42M The marketplace we make together. Tweets by http:// davidleonmorgan.etsy.com . Have a question? Tweet @EtsyHelp Folksy @Folksy 95 69 37K Modern British Craft (If you have a support query please go to https:// folksy.uservoice.com/ ) Not on the High Street @notonthehighst 94 72 67K For a life less ordinary Bloglovin @Bloglovin 93 78 49K Bloglovin helps you keep track of the blogs you read by letting you know when they update. HandmadeHour @HandmadeHour 93 72 19K #HandmadeHour the place to network and showcase your talent, Wednesdays from 19:30-21:30. Bringing #handmade, #craft, #customers and #support services together
Want more?! Competitors Identify their influencers Identify the content which drive their audience Build strategies to beat them Real-time Track and respond to audience trends in real-time See daily snapshots of audience affinity and content behaviour Benchmark against your competitors Contact PeerIndex today Sales@PeerIndex.com Follow us on Twitter: @PeerIndex Read our Blog: blog.peerindex.com

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Lifestyle / Craft Audience Report

  • 1. PiQ Audience Report: Lifestyle / Craft Audience of 42k Tweeters Data from: 9th November 8th December 2014
  • 2. About PiQ PiQ is a simple way to action customer audiences in real-time Social Media Listening Poor people insight CRM Customer interactions only PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required 3. Identify influencers within relevant audiences 4. Deep content analytics at users fingertips Market Research Slow, not addressable www..com
  • 3. UK Mums Audience Overview The Lifestyle / Crafts audience consists of around 42k active tweeters talking about homemade/DIY fashion, lifestyle and crafts on Twitter. PiQ Audiences are built by finding followers of key accounts, people who talk about specific topics and users within a broader network of influence. Followers of key accounts People who talk about specific topics Users closely connected to the network
  • 4. UK Mums Audience Top Hashtags Hashtag Cloud WHAT this is Shows the top hashtags used by audience Size of word shows volume Saturation of word shows relevance (how specific is this topic to the audience?) HOW to use it Identify key topics, events and TV shows which audience discusses Plan content strategy around the things you know will be popular among your audience MORE Create timely content with daily and hourly reports on whats trending in an audience. Real-time analytics tracks popular tweets, images and videos as well as hashtags This audience is naturally very excited about Christmas. They talk a lot in organised Twitter chats and use hashtags to share pictures of their work.
  • 5. Lifestyle / Craft Top Human Influencers! WHAT this is Shows the top Human influencers within the community They are ordered by their degree of influence over other people in the audience (CPI) HOW to use it You can use this to identify key influencers in your target audience and engage with them MORE This audiences top influencers do not all have huge followings. Because its such a tight-knit (no pun intended!) community, interesting and engaging tweeters can have a big impact despite not being famous faces. CPI PI Fllwrs Bio Tilly & The Buttons @TillyButtons 91 62 15k I create gorgeous step-by-step guides to sewing your own clothes. Check out my sewing patterns, book (Love at First Stitch), workshops + blog... Brit Morin @Brit 90 73 37k Founder and CEO of Brit + Co. Maker, tech geek, design nerd, wife and new mom. Believes in color, not black and white. Favorite mantra: Live what you love. Rebecca Minkoff @RebeccaMinkoff 90 83 214k Designer rebeccaminkoff.com Ruth Garcia- Alcantud @RockAndPurl 90 54 3K Knitwear Designer, Technical Editor, Teacher, Podcaster, Yarn Hoarder, Needle Collector, Red Pen Wielder. Never met a chocolate I didn't like. Karie Westermann @KarieBookish 89 49 2K Ms Karie Bookish, if you please. Knitwear designer, tutor, translator & technical editor. Rather fond of books too.
  • 6. Lifestyle / Craft- Top Non-human Influencers! WHAT this is Shows the top Corporate/ Organisation influencers over the community. HOW to use it You can use this to inform your advocacy or content strategy and understand who is making the biggest impact among your target audience MORE The dashboard edition of PiQ allows you to filter out human/non-human and search for users by location, gender or influence CPI PI Fllwrs Bio Etsy @Etsy 98 92 2.42M The marketplace we make together. Tweets by http:// davidleonmorgan.etsy.com . Have a question? Tweet @EtsyHelp Folksy @Folksy 95 69 37K Modern British Craft (If you have a support query please go to https:// folksy.uservoice.com/ ) Not on the High Street @notonthehighst 94 72 67K For a life less ordinary Bloglovin @Bloglovin 93 78 49K Bloglovin helps you keep track of the blogs you read by letting you know when they update. HandmadeHour @HandmadeHour 93 72 19K #HandmadeHour the place to network and showcase your talent, Wednesdays from 19:30-21:30. Bringing #handmade, #craft, #customers and #support services together
  • 7. Want more?! Competitors Identify their influencers Identify the content which drive their audience Build strategies to beat them Real-time Track and respond to audience trends in real-time See daily snapshots of audience affinity and content behaviour Benchmark against your competitors Contact PeerIndex today Sales@PeerIndex.com Follow us on Twitter: @PeerIndex Read our Blog: blog.peerindex.com