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Presentation of the
Limassol Branding Project   Peter Economides

                            peter@felixbni.com
                            +306947379967 (m)
Four Seasons Hotel          +302104110825 (o)
                            @petereconomides

Limassol                    www.felixbni.com

7 July 2011
the world¡¯s first
interactive destination
  branding project ...
... for the best
destination in the
 mediterranean
this is everyone¡¯s project
facebook
    twitter
     blogs
online forum
live meetings
JOIN THE
CONVERSATION
 Share today
 Shape tomorrow
tomorrow




today
what is a brand?
$500
$800
¡°There?s little need to disguise our burning passion for
all things Leica. What?s good enough for Henri Cartier
Bresson is certainly good enough for us too.¡±
"They are made in the same factory.
They have the same sensor, lens, LCD, housing material, embedded software, battery, and battery
charger. Both take identical pictures. Yet, the Leica is often described as taking warmer, smoother,
somehow better pictures than the Lumix, which would be amazing given the technology is identical."
                                                                                 www.gizmodo.com
Limassol Branding Project
Limassol Branding Project
A brand is nothing more than a set of
impressions that lives in consumers¡¯ minds
A powerful brand is a set of powerful,
consistent and believable impressions
(SHARE OF MIND)
The best brands are protagonists.
  They represent the category.
¡°It should be the ambition of every brand
    to be the protagonist of its category¡±
                 Scott Bedbury
Limassol Branding Project
What¡¯s the Coca-Cola of cigarettes?
      The Marlboro of vodka?
    The Absolut of sports shoes?
     The Nike of coffee shops?
  The Starbucks of small city cars?
The Smart of internet search engines?
     The Google of computers?
 The Apple of Mediterranean cities?
LIMASSOL
Establish Limassol as the top
destination city in the Mediterranean
   internal and external tourism
              residence
                culture
             conventions
               business
              financial
             investment
good for Limassol
 good for Cyprus
Limassol Branding Project
What is the first word that comes to
mind when you think about Limassol?
SEA
Limassol Branding Project
RELATIONSHIP BETWEEN
   THE PEOPLE AND
 THE CITY AND THE SEA
Limassol Branding Project
1 kilometre
24 kilometres
Tourist
      Residential
      Commercial
      Business
      Educational

A CITY OF MIXED
NEIGHBOURHOODS
¡°Limassol is like a string of pearls¡±
¡°I swim everyday, summer and winter¡±
      ¡°I get off the highway early - just to see the sea.¡±
           ¡°I cycle along the beachfront to work.¡±
¡°I bought this property because of the view it has of the sea.¡±
Limassol Branding Project
¡°The day that Limassol turned to face the sea the city smiled.
                 And the sea smiled back.¡±
eureka!
Limassol Branding Project
OPEN
    HORIZON
  IMAGINATION
  ACCEPTANCE
   EXTROVERT
   ENERGETIC
   MOVEMENT
    DYNAMIC
OUTWARD LOOKING
MAKES YOU SMILE
IMPACT
OF 1974
FRIENDLY
WELCOMING
EXOKARDIA
Limassol Branding Project
NO GHETTO
DIVERSE AND
COSMOPOLITAN
IMPACT
OF 1974
SURVIVAL
    ENTREPENEURIAL
 COMMERCIAL CULTURE
PRIDE AND SELF-RESPECT
YES I CAN!
WINE FESTIVAL
  CARNIVAL
 NIGHT LIFE
¡ã¡ì???¦Ð
EXTROVERT
WORK PLAY
HARD HARD
AMBITIOUS
APPROVAL
PROUD OF THE CITY
  LACK OF CIVIC
 RESPONSIBILITY
GARBAGE
ILLEGAL PARKING
  DRAG RACING
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
the best kept secret in Cyprus
Limassol Branding Project
SEA
RELATIONSHIP WITH THE SEA
  WELCOMING / EXOKARDIA
        NO GHETTOS
DIVERSE AND COSMOPOLITAN
        COMMERCIAL
           GLENTI
   WORK HARD PLAY HARD
         AMBITIOUS
         OPTIMISTIC
     PROUD OF THE CITY
  NO CIVIC RESPONSIBILITY
    THE LANDMARK ISSUE
          SHIPPING
JOIN THE
CONVERSATION
 Share today
 Shape tomorrow
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Like this
          on facebook!




http://www.facebook.com/Limassolbrand
See you       Like this
          on twitter!   on facebook!




@limassolbrand
t is a long established fact that a
                           reader will be distracted by the
                           readable content of a page when
                           looking at its layout. The point of
                           using Lorem Ipsum is that it has a
                           more-or-less normal distribution of




                           Introduction
                           The Project
                           Who is involved
                           Sponsors
                           Partners
                           About Us
                           Contact




                       JOIN THE
                       CONVERSATION
                               Share today
                               Shape tomorrow




www.limassolbranding.com
t is a long established fact that a
                           reader will be distracted by the
                           readable content of a page when
                           looking at its layout. The point of
                           using Lorem Ipsum is that it has a
                           more-or-less normal distribution of




                           Introduction
                           The Project
                           Who is involved
                           Sponsors
                           Partners
                           About Us
                           Contact




                       JOIN THE
                       CONVERSATION
                               Share today
                               Shape tomorrow




www.limassolbranding.com
http://gallery.me.com/koobootoo
http://gallery.me.com/koobootoo
Limassol Branding Project
the world¡¯s first
interactive destination
  branding project ...
... for the best
destination in the
 mediterranean
this is everyone¡¯s project
facebook
    twitter
     blogs
online forum
live meetings
JOIN THE
CONVERSATION
 Share today
 Shape tomorrow
Limassol Branding Project
Limassol Branding Project
Ad

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Limassol Branding Project