HRX: Brand Analysis And Competitive ResearchTAPAN DESAI
?
HRX is a fitness brand founded in 2013 by actor Hrithik Roshan. It sells apparel, accessories, eyewear, and footwear aimed at helping people achieve their fitness goals. HRX joined forces with Myntra.com for online sales. On social media, HRX posts photos and videos of Hrithik promoting the brand on platforms like Instagram, Facebook, YouTube and Twitter to engage its target audience of fitness enthusiasts. Key competitors in the fitness fashion space include Wrogn, co-created by Virat Kohli, and global giant Nike. Recommendations to improve HRX's online presence and sales include increasing post frequency, engaging more influencers, creating strategic campaigns, and
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
The document discusses personal branding and provides tips for developing a personal brand. It defines branding as including a name, logo, slogan and design associated with a product or service. It emphasizes that personal brands allow individuals to differentiate themselves by articulating their unique value proposition. The document encourages the reader to reflect on what problems they are solving, what they do, how they do it, and why, in order to begin defining their own personal brand.
Digital marketing strategies for bharat matrimonyAshish Singh
?
BharatMatrimony is an online matrimony service and
a part of Matrimony.com. It was founded in 1997
by Murugavel Janakiraman, who later met his wife
through his own matrimony site. The company has
130 offices in India, with offices in Dubai, Sri
Lanka, United States and Malaysia to cater to its
customers beyond India.
Project report on 'customer satisfaction towards whatsapp'Chirag Patel
?
marketing research on "WhatsApp Inc." for general understanding of the marketing research. However in particular my emphasis was on to fulfill the objective of research and to find out and to explore the analyses of primary data.
This Project Report is to measure the Satisfaction level of WhatsApp Messenger; customer satisfaction is a measure of how products and services supplied by a company meet customer expectation. Customer satisfaction is critical if a company is to register high sales profits.
Amplify Your Push Notification DeliveryMoEngage Inc.
?
Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices?
Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics.
To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ
BrandVeda is a digital marketing startup based in Ahmedabad and Gandhinagar, India. It was founded to empower students and corporate professionals with knowledge of digital marketing. The company's faculty provide both theoretical and practical training, drawing from their 15 years of industry experience. In its three years of operation, BrandVeda has educated over 2,000 students and professionals through seminars and workshops. The company aims to develop specialists in digital marketing and prepare them for career success.
The document discusses social media and the future of friends. It talks about the past, present and future of social media, social networking, and friendship. In the past, social media was not widely used and the internet was not easily accessible. Nowadays, social media is used by most people to share information and stay connected with friends. In the future, social networking sites will likely require more personal information from users and identity on social media will become more complex. Friends will increasingly interact virtually through social media, though some worry technology could reduce close friendships. The document also discusses challenges like cyberbullying and online fraud, and how social media sites are working to improve security for users.
The North Face has grown significantly since establishing its mission statements in 1968 and 1977 to make the best expedition proven products. It launched e-commerce in the US in 2002 and in EMEA in 2009, growing revenues from $258M in 2002 to $1.9B in 2012. The company aims to grow to $3.3B in revenue by 2017 by focusing its digital marketing efforts on inspiring and entertaining highly active people, informing them about its innovative, purposefully designed products, and fueling global expansion through digital channels. Key lessons from 2013 include producing more video content, prioritizing mobile optimization, investing in social media, owning direct customer relationships, and leveraging digital to transform its global business.
Here are the key methods of social media marketing:
- Social networks - Reaching customers through popular social networks like Facebook, Twitter, LinkedIn, Instagram, etc. and engaging with them.
- Blogging - Creating a company blog to share useful information, thought leadership and build trust with customers over time.
- Video marketing - Using videos on YouTube, Facebook, Instagram to tell brand stories in an engaging visual format.
- Podcasting - Creating audio shows to share expertise on specific topics to attract loyal listeners.
- Social sharing/referrals - Encouraging customers to share brand content or recommend the company to others.
- Influencer marketing - Partnering with popular influencers/personalities in
Charity: water is a non-profit organization that provides clean drinking water to developing countries around the world relying solely on public donations. Since being founded in 2006, Charity: water has funded water projects that have provided clean water access to over 2.5 million people in 20 countries. The organization utilizes social media campaigns and viral videos along with traditional media coverage to raise awareness and increase donations from their target audience of young adults aged 18-35.
Car industry in Vietnam: too fast too pretentiousDI Marketing
?
Vietnamese automobile market will growth significantly in the next 3 to 5 years, especially in low and medium segment
Find more at:
http://www.di-onlinesurvey.com/
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
Fame, feeling and fluency: how people choose charity brands | Psychology of c...CharityComms
?
Seamus O'Farrell, director of planning?and strategy, System1 Research
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
?
Coca-Cola deployed a new brand tracking model in Brazil to measure campaign effectiveness in real time during the 2016 Rio Olympics. The model focused on consumers' fast, intuitive thinking and tracked three key metrics: Fame, Feeling, and Fluency. These three heuristics explained 85% of market share. Coca-Cola's brand feelings had a strong correlation with market share and were increased significantly by its highly successful Olympic advertising campaigns, which reached 3 out of 4 people in Brazil and boosted Coca-Cola's association with the Games above all other brands.
Marketing Strategies of Dating Apps in IndiaTejas Jadhav
?
This document is a project report submitted by Tejas Jadhav to SIMSREE about the marketing and promotional strategies of the matchmaking app Truly Madly. It begins with an acknowledgment and introduction section. The main body of the report discusses the scenario of dating apps in India, how Truly Madly has modified its approach to suit Indian culture, its future potential, and a comparison to global dating apps like Tinder. It then examines Truly Madly's positioning strategy, marketing initiatives, and below-the-line campaigns. Finally, it analyzes Truly Madly's revenue sources such as banner ads and B2B tie-ups.
Feel free to download the White Paper that explains how the more love for a brand creates brand power and profitability. Takes you through the 4 stages of a brand.
This document provides an overview of tools and frameworks for developing an effective brand strategy. It outlines a step-by-step process including conducting a brand audit, defining the brand positioning, developing a brand personality, and creating an integrated communications strategy to ensure consistent messaging across all touchpoints. The goal is to provide a common language and shared understanding of the brand strategy process to help marketers and students implement it within their organizations.
1) Zydus Cadila partnered with Mettl to conduct a comprehensive psychometric assessment of its employees across all job roles to develop a competency framework.
2) Over 1,500 assessments were administered and benchmark scores were established accounting for regional biases.
3) Custom assessments combining personality, cognitive, and role-specific tests were defined for different job roles and experience levels to aid in hiring and development.
4) The assessments and competency framework are intended to improve hiring quality, development, engagement, and business performance at Zydus Cadila.
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
BrandVeda is a digital marketing startup based in Ahmedabad and Gandhinagar, India. It was founded to empower students and corporate professionals with knowledge of digital marketing. The company's faculty provide both theoretical and practical training, drawing from their 15 years of industry experience. In its three years of operation, BrandVeda has educated over 2,000 students and professionals through seminars and workshops. The company aims to develop specialists in digital marketing and prepare them for career success.
The document discusses social media and the future of friends. It talks about the past, present and future of social media, social networking, and friendship. In the past, social media was not widely used and the internet was not easily accessible. Nowadays, social media is used by most people to share information and stay connected with friends. In the future, social networking sites will likely require more personal information from users and identity on social media will become more complex. Friends will increasingly interact virtually through social media, though some worry technology could reduce close friendships. The document also discusses challenges like cyberbullying and online fraud, and how social media sites are working to improve security for users.
The North Face has grown significantly since establishing its mission statements in 1968 and 1977 to make the best expedition proven products. It launched e-commerce in the US in 2002 and in EMEA in 2009, growing revenues from $258M in 2002 to $1.9B in 2012. The company aims to grow to $3.3B in revenue by 2017 by focusing its digital marketing efforts on inspiring and entertaining highly active people, informing them about its innovative, purposefully designed products, and fueling global expansion through digital channels. Key lessons from 2013 include producing more video content, prioritizing mobile optimization, investing in social media, owning direct customer relationships, and leveraging digital to transform its global business.
Here are the key methods of social media marketing:
- Social networks - Reaching customers through popular social networks like Facebook, Twitter, LinkedIn, Instagram, etc. and engaging with them.
- Blogging - Creating a company blog to share useful information, thought leadership and build trust with customers over time.
- Video marketing - Using videos on YouTube, Facebook, Instagram to tell brand stories in an engaging visual format.
- Podcasting - Creating audio shows to share expertise on specific topics to attract loyal listeners.
- Social sharing/referrals - Encouraging customers to share brand content or recommend the company to others.
- Influencer marketing - Partnering with popular influencers/personalities in
Charity: water is a non-profit organization that provides clean drinking water to developing countries around the world relying solely on public donations. Since being founded in 2006, Charity: water has funded water projects that have provided clean water access to over 2.5 million people in 20 countries. The organization utilizes social media campaigns and viral videos along with traditional media coverage to raise awareness and increase donations from their target audience of young adults aged 18-35.
Car industry in Vietnam: too fast too pretentiousDI Marketing
?
Vietnamese automobile market will growth significantly in the next 3 to 5 years, especially in low and medium segment
Find more at:
http://www.di-onlinesurvey.com/
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
Fame, feeling and fluency: how people choose charity brands | Psychology of c...CharityComms
?
Seamus O'Farrell, director of planning?and strategy, System1 Research
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
?
Coca-Cola deployed a new brand tracking model in Brazil to measure campaign effectiveness in real time during the 2016 Rio Olympics. The model focused on consumers' fast, intuitive thinking and tracked three key metrics: Fame, Feeling, and Fluency. These three heuristics explained 85% of market share. Coca-Cola's brand feelings had a strong correlation with market share and were increased significantly by its highly successful Olympic advertising campaigns, which reached 3 out of 4 people in Brazil and boosted Coca-Cola's association with the Games above all other brands.
Marketing Strategies of Dating Apps in IndiaTejas Jadhav
?
This document is a project report submitted by Tejas Jadhav to SIMSREE about the marketing and promotional strategies of the matchmaking app Truly Madly. It begins with an acknowledgment and introduction section. The main body of the report discusses the scenario of dating apps in India, how Truly Madly has modified its approach to suit Indian culture, its future potential, and a comparison to global dating apps like Tinder. It then examines Truly Madly's positioning strategy, marketing initiatives, and below-the-line campaigns. Finally, it analyzes Truly Madly's revenue sources such as banner ads and B2B tie-ups.
Feel free to download the White Paper that explains how the more love for a brand creates brand power and profitability. Takes you through the 4 stages of a brand.
This document provides an overview of tools and frameworks for developing an effective brand strategy. It outlines a step-by-step process including conducting a brand audit, defining the brand positioning, developing a brand personality, and creating an integrated communications strategy to ensure consistent messaging across all touchpoints. The goal is to provide a common language and shared understanding of the brand strategy process to help marketers and students implement it within their organizations.
1) Zydus Cadila partnered with Mettl to conduct a comprehensive psychometric assessment of its employees across all job roles to develop a competency framework.
2) Over 1,500 assessments were administered and benchmark scores were established accounting for regional biases.
3) Custom assessments combining personality, cognitive, and role-specific tests were defined for different job roles and experience levels to aid in hiring and development.
4) The assessments and competency framework are intended to improve hiring quality, development, engagement, and business performance at Zydus Cadila.
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
This document outlines steps for a multi-step process, including Step 1, Step 2, and Step 3 for several different steps. It also includes information for a PC app, provides step IDs and URLs for additional information. The document is a guide for completing a series of steps in a process.
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