Line development project
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The document outlines a development project for the Etro brand, focusing on creating a second line with a market study, brand history, target consumer, collection themes, sourcing, distribution, and visual merchandising. It highlights benefits such as affordable prices and good quality while maintaining brand identity and targeting women aged 27-55 with a bohemian personality. The project utilizes prestigious fabrics from Italy and is distributed in major cities like Paris and Milan.
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Line development project
- 1. Line Development Project: The creation of second any line for Etro Lindsay POUI-DI
- 2. PLAN 1.MARKET STUDY 2.BRAND HISTORY 3.TARGET CONSUMER 4.COLLECTION THEMES 5. SOURCING & DISTRIBUTION 6. VISUAL MERCHANDISING
- 3. BENEFITS FOR THE CONSUMER FOR THE BRAND - Affordable prices - Good quality product - Wear designer apparel - Brand recognition - Consumer base expansion Maintain brand identity
- 4. ETRO STYLE A distinctive style Prestigious fabrics : silk, paisley Vibrant prints Chic bohemian inspiration
- 5. WHY ETRO? Strengths Weaknesses A strong identity A real know-how Good financial results A weak popularity A restricted target
- 6. TARGET Target Women (27/55 years) Personality Bohemian Lively Engaged Range Middle of the range/High-end
- 7. URBAN SAFARI
- 8. SOURCING Fabrics from Italy Apparel manufacturer in Poland DISTRIBUTION PARIS MILAN ROME VENICE FLORENCE
- 10. VISUAL MERCHANDISING The shop windows
- 11. PACKAGING
- 12. THANKS FOR YOUR ATTENTION