Line is a smartphone app that allows free calls and messaging between users globally regardless of carrier. It has over 490 million active users and features include texting, video/audio calls, finding nearby friends, stickers, games, and official accounts. The app is free for normal users but offers in-app purchases. It promotes the concept of "More LINE Much Closer" and advertises on other apps to acquire new users. The presentation was on the 4Ps of marketing for LINE - product, price, place, and promotion.