This document introduces Linevent, a mobile app that aims to promote local events. It discusses how current event promotion is limited and how Linevent works to capture audiences ahead of time through a mobile timeline of local events. The app provides event pages where users can view details like location and discounts, and track attendance numbers. If the required attendance threshold is met, discounts can be redeemed at the event. Linevent is compensated per discount redeemed. The founders are introduced as Joe Ryan, Wei Wilson Cintron, and Caitlin Ryan.
2. THE PROBLEM
• EVENT PROMOTION HAS
NOT TAPPED THE MOBILE
POTENTIAL FOR INNOVATION
!
• PROMOTING IS LIMITED TO
GIVING AWAY DISCOUNTS,
PAYING PROMOTERS, AND
FLYERS
!
• HOW MANY PEOPLE REALLY
SAW THE ADS OR PLAN ON
ATTENDING THE EVENT?
3. EXAMPLE
• EVENT IS ANNOUNCED
AND FEATURES A 2 FOR 1
DRINK SPECIAL
!
• PROMOTERS ARE PAID FOR
WORD OF MOUTH AND
PRINT ADVERTISING
!
• NO MATERIAL
KNOWLEDGE OF EVENT
AWARENESS OR
PROMOTER VALUE
5. W H AT I S
LINEVENT
• MOBILE WEB APP
!
• LOCAL EVENT TIMELINE
!
• PROMOTIONAL PLATFORM
!
• SOCIAL EXPERIMENT
6. WHY
LINEVENT
• CAPTURE THE AUDIENCE
AHEAD OF TIME WITH OUR
NEW MOBILE PLATFORM
!
• RECEIVE CROSS PROMOTIONAL
VALUE ON THE TIMELINE
!
• KNOW THE ATTENDANCE
NUMBER AND EASILY PUSH
EVENT UPDATES
7. HOW IT
WORKS
• EVENT PAGE FEATURING
DATE & TIME, LOCATION &
DIRECTIONS, AND THE
ATTENDANCE NUMBER
• ALSO FEATURES THE
DISCOUNT AND NEEDED
ATTENDANCE NUMBER
• IF THE ATTENDANCE
NUMBER IS REACHED, THE
DISCOUNT IS REDEEMABLE
AT THE EVENT!
8. L AT E R PA G E
!
•
LISTS A TIMELINE
•
OF EVENTS
!
•
USERS CLICK AN EVENT
•
IMAGE TO ACCESS THE
•
EVENT PAGE
9. E V E N T PA G E
THIS IS WHERE THE DISCOUNT, NEEDED ATTENDANCE
NUMBER, AND EVENT UPDATES ARE DISPLAYED
!
ALSO FEATURES THE LOCATION, DIRECTIONS, AND THE
CURRENT ATTENDANCE NUMBER
10. N O W PA G E
FEATURES THE EVENT OF THE DAY
• LOCATION & DIRECTIONS, WEATHER, UPDATES
• DISCOUNT AND REDEMPTION TOTAL
12. PAY M E N T
!
• WE ONLY GET PAID IF THE
VENUE GETS PAID
!
• WE WANT TO BE
COMPENSATED PER DISCOUNT
REDEEMED
!
• THE VENUE PAYS US AFTER THE
EVENT
13. EXAMPLE
• 100 ATTENDEES ARE
NEEDED AHEAD OF TIME
FOR THE DISCOUNT
• 134 PEOPLE CLICK THE
ATTENDING BUTTON ON
THE EVENT PAGE
• 57 PEOPLE REDEEM THE
DISCOUNT AT THE EVENT
• LINEVENT GETS PAID $1
PER DISCOUNT
REDEEMED, OR $57
14. THE TEAM
• Joe Ryan
• CO-FOUNDER AND CEO
• Graduating from JU with accounting and finance degrees Fall of 2013
!
!
!
• Wei Wilson Cintron
• CO-FOUNDER AND CTO
• Graduating from JU with a computer science degree Spring 2014
!
!
!
• Caitlin Ryan
• CO-FOUNDER AND CMO
• Graduated from Georgia State with a film degree Spring 2012
!
!