linkage between sensory and neuro marketing
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Sensory marketing uses techniques that appeal to consumers' senses like sight, sound, smell, taste and touch to influence their feelings and behaviors. It evolved from visual branding in the 1950s-1970s to also incorporate auditory, olfactory, gustative and tactile elements. Dan Hill's 10 rules for effective sensory marketing include keeping messages simple, relevant, hopeful, believable, and memorable while being sensitive to differences in how genders perceive sensory cues.
linkage between sensory and neuro marketing
- 2. Definition Sensory marketing: Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and behaviour. ---------AMA
- 3. Evolution of Sensory Marketing 1950s 1970s
- 6. Visual Branding Logos Corporate colors Characters Graphical tools Look /Appearance
- 8. Olfactory Aroma & Persuasion Direct Sense
- 9. Gustative Food and beverage brands
- 15. 10 Rules Dan Hill, Sensory Logic Simple Relevant Sell hope Believable Memorable Keep it close to home Sensory Bandwidth Focus on faces Dont lead with price Be sensitive to the gender gap
- 22. THANK YOU