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The document discusses creating and managing a LinkedIn group called "Cross Media Management Students" over a 2 week period. It provides details about setting up the group page with information and content, as well as triggering interactions among members through starting discussions on various topics. It analyzes the results of the group in terms of member demographics, level of engagement through likes and comments on posts, and opportunities provided to members.
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- 1. LinkedIn
- 3. Introduction
- 4. Introduction
- 5. Introduction
- 14. Creating a group
- 15. Creating a group: Group info Creating a group
- 16. Creating a group: Group options Creating a group
- 17. Cross Media Management Students
- 19. Concept Inform about Cross Media Management
- 21. Concept Bring social media enthusiasts together
- 23. Concept Time span: 2 weeks
- 25. Content How to
- 26. Content Poll
- 29. Trigger interactions: Participate in conversations
- 30. Trigger interactions: Acknowledge participation of others
- 31. Great response
- 33. Discussions:
- 34. Discussions:
- 35. Discussions:
- 36. Discussions:
- 37. Discussions:
- 38. Discussions:
- 39. Good news
- 40. Good news
- 41. Vacancy
- 42. Top influencers:
- 43. Social media
- 44. Social media
- 45. Conversation Management Rapport Social Media Strategy
- 46. Conversation Management Platform for discussion Activity of members Result: Opinions & Knowledge
- 47. Rapport
- 48. Over a period of two weeks 30 members 20% Media & Communication function 90% Antwerp region 14 discussions Avg 3 likes / post Avg 2,12 comments / post 1 job opportunity Rapport
- 49. Best platform for expertise / niche group Share information Find opportunities Start a discussion Different than other platforms Facebook: chaotic Twitter: no group function Social Media Strategy Was this the best social medium for your objective?