LinkedIn Analysis of Digital Leaders in CPG
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An Analysis of the top 10 leaders in digital marketing at Food CPG companies. An exercise in demonstrating the value of LinkedIn data and request to LinkedIn for premium access to this level of analysis.
LinkedIn Analysis of Digital Leaders in CPG
- 1. Top 10 Digital Leaders at Food CPG Companies LinkedIn Analysis
- 2. Selected Top 10 ? PepsiCo 65.5B ? Mondelez 35B ? Kraft 18.3B ? General Mills 16.7B ? Kellogg's 14.2B ? ConArga 13.3B ? Heinz 11.6B ? Hormel 8.2B ? Campbell 7.7B ? Hershey 6.6B
- 3. Education 50% 50% BA MBA 1 1 1 1 1 1 4 marketing physics computer science engineering politics history other
- 4. Jobs 0 10 20 30 40 jobs 29.2 33.3 6 avg number avg stay in months avg months in current role
- 5. Experience 40% 60% agency experience no agency experience 0 12.5 25 37.5 50 avg at CPG position avg at agency position 44.1 23.3 months
- 6. Experience 0 50 100 150 200 avg total of experience avg total at CPG avg total agency 147 98.9 192.4 months
- 7. Level 0 1 2 3 4 SVP VP Director Leader current title
- 8. Notes I compiled this information as a demonstration to LinkedIn to show how they could provided a premium service I would pay for. The data, as best as I could find, is accurate as of Aug 16th 2013. I took some liberties in defining who "leads" digital when the CPG didn't use the word "digital" in their titles. Rob Walker www.linkedin.com/in/robcwalker/