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LinkedIn, Trends, Strategy
Henk Ritmeester
Wouter Cappendijk
LinkedIn Benelux
13 Maart 2015, Antwerpen
2
AGENDA
1) Visie LinkedIn
2) Recruiting Trends Belgi谷 2015
3) Uw organisatie als magneet voor Talent
3
De professionals op LinkedIn
The professional profile
of record
Connect all of the world's
professionals
Identity Networks Knowledge
The definitive professional
publishing platform
Members
Digital profile for every member of the global workforce
Companies
Digital profile for every company in the world
Jobs
Digital representation of every job offered by companies
Skills
Identify every skill required to obtain these jobs
Schools
Presence for every higher education organization and L&D tool
that can help members obtain skills
Updates
Overlay professionally relevant knowledge for every individual
member, company, and university
Economic Graph
Digitally represent and map the global
economy
The Vision: Connecting Talent with Opportunity at Massive Scale
Download here
Context branche
Social Recruitment wordt belangrijker
branche
volume van de aanwervingen
zal stijgen zegt 54% recruiters
wervingsbudgetten stijgen minder snel
Branche
Branche
48%
Concurrentie
obstakel
Belangrijkste uitdagingen in
Belgi谷 voor 2015
Pro-actief
wervingsreserve
(Talent Pools &
pipeline)
Uitdagingen
17%
Social Media
Investeren
werkgeversmerk
27% 32%
3 Belangrijkste
Recruitment Trends in Belgi谷
Sociale en
Professionele
netwerken benutten
3 Trends Belgi谷
44%
Werkgeversmerk
benutten
Een strategische
Talent adviseur
zijn voor het
bedrijf
39% 22%
Hoogopgeleide
kandidaten sources
Prioriteiten 2015
36%
Kwaliteit
aangeworden
talent verbeteren
35%
41%
75% van de professionals
beschouwt zichzelf als passief
41% van de Belgische bedrijven
werft passieve kandidaten
75%
LinkedIn E-Recruitment congress Antwerp
Recruitment is marketing
Uw organisatie als Talent Magneet
Strategie
22
U denkt wat zou het heerlijk zijn als de
ideale kandidaten ons nu gewoon even
bellen
Build, Engage, Recruit
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 24
Fish where the fish are
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 25
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 26
Bring them in
Followers
Time
BUILD, ENGAGE, RECRUIT
RELEVANT
JOBS
CAREER
PAGES
TARGETED
MEDIA
EMPLOYEE
ADS
RECRUITERCONTENT
UPDATES
BUILD ENGAGE RECRUIT
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
5000+
BUILD
GROW
FOLLOWERS
WITH YOUR
CURRENT
NETWORK
EMPLOYEES=COMPANY
#1 Activity at
LinkedIn
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 29
ENGAGE
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
ENGAGEENGAGE
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 31
ENGAGE
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Be real
Be personal
Be consistent
32
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 33
ENGAGE
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 34
COMPANY
UPDATES
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 35
ENGAGE
MIX
息2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
RECRUIT
39
RECRUIT
BUILD ENGAGE RECRUIT
TALENT SOLUTIONS
The beauty of talent brand is
you dont need everybody to know
your name. Only the right people.
Organisaties die minimaal 1 status
update delen per week op LinkedIn
40% meer
views op hun
jobs op
LinkedIn
en 25%
meer
sollicitanten
5 acties die u direct kunt doen op LinkedIn
1. Boek een vergadering met uw directeuren over uw social strategie
2. Bekijk uw huidige Followers. Heeft u meer bereik nodig dan dit?
3. Onderzoek welke content al goed werkt op basis van uw LinkedIn analytics.
en cre谷ren meer relevante content.
4. Laat u adviseren over maximale conversie van uw talent pipeline
Improving Business Performance

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