Leveraging Social Media during Your Job Search discusses how to use LinkedIn to facilitate networking, company research, and interview preparation during a job search. LinkedIn has over 90 million subscribers globally and allows users to create a public profile and connect with current and past colleagues, vendors, customers, and classmates. The larger a user's network, the higher their profile will appear in search results. The document recommends connecting with new contacts and asking how they can help each other, as well as searching for people at target companies to expand one's network. It also provides tips on using LinkedIn and other online research to learn about companies and prepare for interviews.
2. The internet IS a poor substitute for real human interaction, though it does facilitate (or enrich) relationships I'd never have been able to have without it. Brad F.Linkedin The Power of Networking
5. About LinkedInNetworking tool for professionals90 million subscribers - World wideBased on 3 degrees of separation300,000+ recruitersProvided public profileMore connections=greater search capabilityUsed by: customers, personnel departments, recruiters, associates, friends...5
6. LinkedIn NetworkWhat is the value of a large network?Greater opportunity to find contacts inyour target companiesGreater opportunity to help connect others to their target companiesMore contacts results in higher placement in search engine results6
7. LinkedIn NetworkWho should I connect to?Current and previous contactsSupervisors, subordinates and colleaguesVendors and customersClassmatesNew networking contacts7
8. LinkedIn NetworkWhat is the goal for new networking contacts? Set up one-on-one or informational meetingAsk how you can help themAsk to connect on LinkedInAsk for new contacts!!Get a new advocate8
9. Searching on LinkedInPeople searchFind friends and colleagues from your pastJob searchAdvanced searchCompaniesLocationTitles (Recruiter, Talent Acquisition, Human Resources)Employees in your networkKeywordsIndustry9
10. Networking to Target CompaniesNetworkingJoin groups pertinent to your function and industryLook for and attend events for the groupsLook for members at target companies to network toJob BoardsMonster, CareerBuilder, Ladders, Dice, Job Finder, indeed.com, Jobs.comLook up these in LinkedIn to see who you are connected to10
11. Call to ActionBuild and/or strengthen your profileMeet people and build your networkSearch your target companiesResearch in preparation for interviewsTalk to hiring manager if possibleTake friend or colleague out to lunchAsk about the companyThey can pass your resume to hiring manager or recruiterMany jobs are not postedNetwork.....Network.....Network11
12. Company Research & Interview PreparationLook at company info on LinkedIn Check out Company Buzz Application on LinkedIn
13. See what groups key contacts belong to, and follow their discussions
17. Company Research & Interview PreparationUse companies and groups searches to look for contacts leading to target companies13This is the company search screen.
21. Incorporating Internet Into Job SearchNetwork into company! Do not rely on submitting resume onlyApply at Company website whenever possibleFind better opportunities on websites which cost employers less and/or employers can use to network and promote their company17Also, Professional Association Websites Often Have Job Boards for MembersTIPS IF YOURE USING JOB SEARCH ENGINES/JOB BOARDS
22. Additional Research SitesBetter Prepare for Interview By Performing Online ResearchResearch Company (Challenges, future of industry, competitors, mission & goals) Research people (Company goal setters, whos interviewing you & what theyve been tasked with)Corporate website Corporate Governance info Business news sites and trade publicationsCompany profile/analysis websitesTrade/professional associations Officers, committees, conference/exhibitor speaker bios18
Editor's Notes
#2: Yesterday you learned about branding with social media. Today we will learn how to use social media in your networking and company research/ interview preparation.
#3: Why the internet (LinkedIn, Facebook, Twitter) helps keep relationships. What used to happen when a contact changed jobs? Loss of contacts frequently, especially if the job entailed relocation.
#4: We are going to talk about how LinkedIn will help you in your job search particularly in regard to networking and company research and interview preparation
#6: LinkedIn is designed for professionals to assist them in their networking for a variety of purposes.Collaboration between peers to advance skills and knowledge. Assist friends or others in your network to know more about your professional abilities.Over 80 million networkers to search for on LinkedIn.Explain degrees of separation. If you know 10 people and they each know 10 people who also know 10 people you now have reasonable access to 1,110 people.That is the ideal situation, The numbers will really be lower because some of those people will know people that you know.Over 100,000 recruiters are on LinkedIn. What are they there for, to find the ideal candidate for the job they need to fill.
#8: Many people are not sure who they should connect to. Our recommendation is that you connect to people you network with. Because part of the networking formula, is introducing your contacts as well as getting introductions, many people feel better to connect after a one on one coffee meeting, so that they are better able to understand each other and help each other out.
#9: Networking Bios are a great way to help people remember you and remember how they can help you out. Use them purposefully.
#14: Look up your target companies, to see who in your network is or has been in that company. Seek introductions and networking meetings leading to these contacts. From there set up informational meetings with key decision makers in your target companies
#16: You can see how many employees are on linkedin as well as employee stats such as job function, years experience, educational degree and university attended
#17: You can also see where employees typically worked before, as well as where they are located