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Linked in referral stats (extract)

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B2B buyers are much more receptive to sales professionals that are introduced via a warm introduction rather than cold outreach. Most sales are now originating from referrals. While many customers say they would provide referrals, few report actually being asked for a referral.

B2B buyers are 5X more likely to
engage with sales professionals via
warm introduction than cold outreach.

of all sales are now originating from a
referral

of happy customers said they would
provide referrals

of customers said they were asked
for a referral!

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Linked in referral stats (extract)

1. B2B buyers are 5X more likely to engage with sales professionals via warm introduction than cold outreach.

2. of all sales are now originating from a referral

3. of happy customers said they would provide referrals

4. of customers said they were asked for a referral!