Linked in social-display-ads1

Jun 8, 20150 likes204 views

Through LinkedIn Social Ads, marketers can leverage the professional networks of LinkedIn's 161 million members to spread awareness of products and services. Social ads encourage recommendations and engagement through social proof at scale. Follow Company Ads increase a company's follower count, adding credibility as each new follower automatically shares their status with their network. Recommendation ads showcase products and services while showing how many members have endorsed them, allowing members to then share and spread the ads themselves. LinkedIn social ads provide targeted, efficient ways to engage members and encourage them to share messages and recommend products.

Marketing Solutions
Introducing LinkedIn Social Ads
LinkedIn is the world’s largest professional network with
161 million members. Each of these members shares
ideas and information with their LinkedIn connections
to help achieve their goals.
Through LinkedIn Social Ads, you can leverage the
power of members’ networks to help spread awareness
of products and services, encourage recommendation
and increase engagement through the power of social
proof.
Social proof at scale
The endorsements of trusted contacts are a hugely
effective means of adding credibility and impact to
your company messages. But it can be difficult to
achieve such social proof at scale.
LinkedIn’s exclusive range of social ads is carefully
aligned to the way that members use our network to
share ideas and information. They make it simple and
rewarding for members to endorse your company and
pass on insights and updates. And they ensure that
engagement with one member is quickly spread across
their network.
Follow Company Ads
Follow Company Ads are a powerful, targeted channel
for encouraging members to follow your company.
Increasing your Company Following adds credibility
and endorsement, with every member who responds to
Follow Company ads automatically sharing their new
follower status with their network.
Once a member is following your company, you’ll be
able to build your relationship with them through
company updates in their LinkedIn home page stream.
Social ads are a highly targeted, highly efficient
way to enlist LinkedIn members and encourage
them to share messages and recommend
products.
LinkedIn
Social Ads
Leverage our members’
networks to drive
awareness and credibility

LinkedIn is a professional social network that allows users to network, share content, and establish thought leadership. It has evolved into a content platform where companies can create pages to publish content and attract followers. Usage of LinkedIn has increased in recent years as more brands leverage it for content publishing and targeted advertising opportunities. Key features for companies include Showcase Pages to highlight specific initiatives and the ability to target audiences based on attributes like job title, industry, and location.

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This document introduces LinkedIn Social Ads, which allow companies to leverage the professional networks of LinkedIn's 238 million members. Social Ads are carefully designed to encourage members to endorse companies and share updates within their networks, amplifying engagement and credibility. There are three types of Social Ads: Follow Company Ads encourage members to follow a company; Recommendation Ads spread awareness while showing how many members have endorsed a product; and Join Group Ads prompt audiences to join sponsored groups and automatically share their participation. Social Ads provide targeted, efficient ways for companies to engage members and encourage recommendations.

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The document discusses how LinkedIn has evolved into an important marketing channel for brands, providing unprecedented opportunities to market directly to professionals on the world's largest professional network. It outlines best practices for leveraging LinkedIn for marketing, including creating an engaging Company Page, growing your audience, using targeted ads to reach new segments, and engaging your existing LinkedIn community through regular posting of relevant content. Following these guidelines will help companies make the most of LinkedIn's new tools to build their brand and generate leads.

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The document provides a 5-step guide for companies to engage followers on LinkedIn: 1. Establish a company presence by crafting a compelling story and showcasing products and services. 2. Attract followers by engaging employees, announcing the company page, adding a "Follow" button, celebrating the new page, and joining and contributing to relevant LinkedIn groups. 3. Engage followers by posting status updates that help members become more successful professionals and conveying the company's brand promise in every update. 4. Amplify the company's network by encouraging followers to share engaging updates and rewarding advocates. 5. Analyze and refine the strategy by tracking metrics and optimizing

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This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outreach. The goal is to build relationships that drive results by addressing members' professional needs with high-quality, relevant conversations.

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This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships through relevant, valuable conversations.

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LinkedIn's Brand and Demand Playbook provides guidance on using LinkedIn for both brand awareness and demand generation campaigns. It recommends a balanced approach of 60% branding and 40% direct response. The playbook outlines LinkedIn's targeting capabilities and ad formats that can be used at different stages of the buyer's journey. It also provides examples of how brands like BambooHR and VMware have successfully used LinkedIn to build awareness, drive engagement, and increase conversions.

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Empowering Brands in Greater Southeast Asia! Ellerton & Co. is a leading public relations (PR) partner for brands and businesses across Greater Southeast Asia. We combine the art of storytelling with both online and offline channels to craft powerful, impactful brands. By merging creative narratives with strategic communications, we help brands thrive in the market, connect with their audiences, and achieve sustainable success. Our team of internationally recognized, multi-award-winning consultants has collaborated with a wide range of clients—from Fortune 500 industry leaders to ambitious startups. We focus on your business goals and objectives, whether it's building brand awareness and loyalty, driving sales, engaging investors and regulators, or strengthening your overall brand presence. For more information, visit us at www.ellerton.co or our LinkedIn at www.linkedin.com/company/ellerton-and-co-public-relations

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Linked in social-display-ads1

1. Marketing Solutions Introducing LinkedIn Social Ads LinkedIn is the world’s largest professional network with 161 million members. Each of these members shares ideas and information with their LinkedIn connections to help achieve their goals. Through LinkedIn Social Ads, you can leverage the power of members’ networks to help spread awareness of products and services, encourage recommendation and increase engagement through the power of social proof. Social proof at scale The endorsements of trusted contacts are a hugely effective means of adding credibility and impact to your company messages. But it can be difficult to achieve such social proof at scale. LinkedIn’s exclusive range of social ads is carefully aligned to the way that members use our network to share ideas and information. They make it simple and rewarding for members to endorse your company and pass on insights and updates. And they ensure that engagement with one member is quickly spread across their network. Follow Company Ads Follow Company Ads are a powerful, targeted channel for encouraging members to follow your company. Increasing your Company Following adds credibility and endorsement, with every member who responds to Follow Company ads automatically sharing their new follower status with their network. Once a member is following your company, you’ll be able to build your relationship with them through company updates in their LinkedIn home page stream. Social ads are a highly targeted, highly efficient way to enlist LinkedIn members and encourage them to share messages and recommend products. LinkedIn Social Ads Leverage our members’ networks to drive awareness and credibility

2. Caption Here <<<<<< Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Recommendation Ads Recommendation ads showcase the product, company name and, when there are enough, the number of followers Volkswagen India Chevron Custom Group Chevron exceeded campaign goals by 41% by recruiting energy professionals, policymakers and other influencers into their LinkedIn Group Join Group Ads Join Group Ads prompt target audiences to join your sponsored group by showcasing current discussions and spotlighting which of a reader’s connections are already group members. As with other LinkedIn Social Ads, the status of new group members is automatically shared across their networks, adding further awareness and credibility. Recommendation ads spread awareness of products and services whilst adding credibility through showing how many LinkedIn members have already endorsed them. Members can choose to share and recommend the ads themselves, spreading them across their network and adding further social proof. You can target Recommendation Ads at your existing Company Followers, or use precision targeting to reach other relevant LinkedIn members, who are most likely to respond and recommend. Additional Information For more information, contact your LinkedIn Account Representative or visit emea.marketing.linkedin.com to learn more about our marketing solutions.

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