LinkedIn's Talent Brand Index measures the strength of an employer's brand compared to talent peers. The index shows how an employer ranks against 10 peers in terms of being an employer of choice and having a strong employer brand.
We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.