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LinkedIn’s Talent Brand Index can measure the
    strength of your employer brand vs. talent peers

                                                                    4 of 10
                                                                Peers:
                                                                • Avans Hogeschool
                                                                • Hanzehogeschool
                                                                  Gron
                                                                • Hogeschool
                                                                  Inholland
                                                                • Hogeschool
                                                                  Rotterdam
                                                                • Hogeschool Utrecht
                                                                • Hogeschool van
                                                                  Arnhe
                                                                • Philips
                                                                • Tilburg University
                                                                • Ziggo
  Employer of                                     Weaker employer
    choice                                            brand


LinkedIn Confidential ©2012 All Rights Reserved                                        1

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  • 1. LinkedIn’s Talent Brand Index can measure the strength of your employer brand vs. talent peers 4 of 10 Peers: • Avans Hogeschool • Hanzehogeschool Gron • Hogeschool Inholland • Hogeschool Rotterdam • Hogeschool Utrecht • Hogeschool van Arnhe • Philips • Tilburg University • Ziggo Employer of Weaker employer choice brand LinkedIn Confidential ©2012 All Rights Reserved 1

Editor's Notes

  1. We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.