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LinkedIn’s Talent Brand Index can measure the
    strength of your employer brand vs. talent peers

                                                                    1 of 7
                                                                Peers:
                                                                • De Bascule
                                                                • Spirit Jeugd en Opvo
                                                                • University of Amster
                                                                • OCK Het Spalier
                                                                • Lijn5
                                                                  (werkmaatschappij
                                                                  Jeugd Stichting De
                                                                  Opbouw)
                                                                • Opvoedpoli




  Employer of                                     Weaker employer
    choice                                            brand


LinkedIn Confidential ©2012 All Rights Reserved                                          1

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  • 1. LinkedIn’s Talent Brand Index can measure the strength of your employer brand vs. talent peers 1 of 7 Peers: • De Bascule • Spirit Jeugd en Opvo • University of Amster • OCK Het Spalier • Lijn5 (werkmaatschappij Jeugd Stichting De Opbouw) • Opvoedpoli Employer of Weaker employer choice brand LinkedIn Confidential ©2012 All Rights Reserved 1

Editor's Notes

  1. We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.