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Linked intalentbrandindex 70576

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LinkedIn's Talent Brand Index measures the strength of an employer's brand compared to 10 talent peers. The employer brand is ranked on a scale of 1 to 10, with a higher number indicating a stronger employer brand that is more attractive to potential job candidates. The document shows an example index where the employer being measured has a brand strength of 8 out of 10 compared to the 10 listed peers.

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LinkedIn’s Talent Brand Index can measure the strength of your employer brand vs. talent peers 8 of 10 Peers: • Acision • Ciklum • DIGIO Soluciones Dig • IBM • SAP • Saxion • Thales • TomTom • University of Twente Employer of Weaker employer choice brand LinkedIn Confidential ©2012 All Rights Reserved 1

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Linked intalentbrandindex 70576

  • 1. LinkedIn’s Talent Brand Index can measure the strength of your employer brand vs. talent peers 8 of 10 Peers: • Acision • Ciklum • DIGIO Soluciones Dig • IBM • SAP • Saxion • Thales • TomTom • University of Twente Employer of Weaker employer choice brand LinkedIn Confidential ©2012 All Rights Reserved 1

Editor's Notes

  • #2: We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.