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Linked intalentbrandindex 9044

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LinkedIn's Talent Brand Index measures the strength of an employer's brand compared to talent peers. The document shows a sample index comparing 10 peers, with the employer listed as having a weaker brand than 6 of the 10 listed competitors.

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LinkedIn’s Talent Brand Index can measure the strength of your employer brand vs. talent peers 6 of 10 Peers: • ABN AMRO Bank N.V. • AEGON Nederland • Delta Lloyd • Deutsche Bank Nederl • ING Nederland • KPN • NHL Hogeschool • Rabobank • Rijksuniversiteit Gr Employer of Weaker employer choice brand LinkedIn Confidential ©2012 All Rights Reserved 1

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Linked intalentbrandindex 9044

  • 1. LinkedIn’s Talent Brand Index can measure the strength of your employer brand vs. talent peers 6 of 10 Peers: • ABN AMRO Bank N.V. • AEGON Nederland • Delta Lloyd • Deutsche Bank Nederl • ING Nederland • KPN • NHL Hogeschool • Rabobank • Rijksuniversiteit Gr Employer of Weaker employer choice brand LinkedIn Confidential ©2012 All Rights Reserved 1

Editor's Notes

  1. We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.