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This document provides tips for optimizing your LinkedIn profile and engagement on the platform: - Make your profile complete by adding a professional photo, background photo, headline, industry, skills, education and other details. Publish posts and join groups to stay active. - Showcase multimedia content like videos and presentations to make your profile visually appealing. Also highlight volunteer experience and skills. - Engage with your connections by endorsing their skills, asking for recommendations, and sharing relevant company updates to increase your personal and professional brand awareness on LinkedIn. - Filling out your profile completely and posting regularly can help increase your overall profile strength on LinkedIn.
- 1. Top Tips 2015 Beginners Guide. Abigail Pike LinkedIn
- 2. Be active- LinkedIns newest feature is the ability to publish posts. Its still important to join and be active in groups. Detail - Be sure your LinkedIn profile is completely up to date with as much information as possible. Be visual- Make your profile stand out by adding rich media (videos, slides etc). Put your volunteer information up! Showcase what skills you have! Top LinkedIn Tips
- 3. Facts
- 4. Tick Sheet Add Front facing Photo Add background photo Your headline should be catchy! Add the Industry you work in! Publishing a post is a great way of getting noticed! Add key words in your summary so you are found on searches Add rich media to your summary and your current and previous roles! Get Endorsements and endorse others! Put up your volunteering projects Add your education Testimonials Follow Groups/create groups- good visibility. Provide contact details for contacting you.
- 5. Home Screen This is your home screen On this page you can share an update. Upload a photo and publish a post. This is where all your updates will be shown and where your connections updates will be shown. On the right shows jobs you may be interested in which are relevant to your experience. As well as additional connections to connect with.
- 6. Drop down options are keep in touch, alumni and add connections. This is where it shows your connections birthdays at the top. The most recent emails you sent out in the middle. By pressing the cog button you can add pre existing connections to your account by distribution list/excel etc.. Advanced settings- this is also where you can export your own connections on LinkedIn to an excel spreadsheet. Alumni tab enables you to connect with your past. Thats if you have put all the relevant information in it will find groups of people for you to connect with. Connections Tab
- 7. Education tab is an add on of alumni. Jobs is where you can post a job, find a job, you can apply using your LinkedIn Profile as well. Advanced search enables you to search location, salary and keywords for the right role ect. Education/Jobs
- 8. Drop down displays as Companies, groups and Pulse. Companies- shows who your following and there updates but also an options to create your own companies page. Groups- shows what groups you can invite yourself to. Max number of groups is 50. Pulse- The news and insights you need to know. You can see your connections posts publish Interests Tab
- 9. Tab has 4 options Edit Profile, your Decision board, profile updates, and profile viewed. Every LinkedIn user has a public Profile and professional. Public is the profile viewed by the public (e.g. not on your connections) Edit profile means edit any aspect of your profile. You can edit everything on your profile that has This - Decision board- For graduates trying to find universities. Profile Views- who has viewed your profile. Profile updates where all your updates exist. Profile
- 10. Takes you to public profile. Where you can edit your public URL. You can create a profile in another Language on your view profile tab. Save to PDF and share your profile. Contact information- edit this with relevant information. Profile - Intermediate
- 11. Front facing photo. Background size by 1400 by 425. Remember your LinkedIn profile is a personal account. Not a Facebook account. So professional photos and personal things to you. Photos
- 12. Short and precise Contents- What you do? How you do that? Who for? Keywords in this summary so you can be found in searches Eg- for me Social Media, Marketing, digital, Project management. Summary Page
- 13. How to ask for a testimonial? Click on an individuals profile. Click the drop down bar It will give you options- select Recommend. Click on Ask for Recommendation! ( follow prompts after) Here you can recommend a friend as well. Testimonials
- 14. Go down your profile. Click Add skills. On here you can manage endorsements make the most relevant at the top. Add skills to be endorsed for. Endorsements
- 15. You can do this by being a brand advocate. By posting events from your Op co, anything you feel that you wouldnt mind sharing. Connect with Axa individuals share and like there posts. Keep it professional. Humour is great but just remember anything with Axa on it you have to be careful. Rule of thumb its not Facebook its a professional platform. Increasing Brand Awareness
- 16. If you fill in as much of the information that you can. Post frequently, publish posts, join groups and invite the right connections your profile strength will increase to ALL STAR which is the top. Conclusion- Profile Strength