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Editor's Notes

1. The World of Work: 1970 average employment was 3 jobs per lifetime, 2012 - 11 (Top10 jobs now did not exist in 2003)Top 10 jobs according to Guardian for 2012Data Communications Analysts:Marketing Officer:  Software Engineers:Medical Administrator: Community Nurse: Advertising Agency Account Executive: Customer Services Assistant: Information Officer: Administrator: Engineer: Data at a max over the next 3 years (There’s a lot of concern these days about whether storage technologies will be able to keep pace with the mass of information that organizations are going to want to store over the coming decade).More people became self employed in 2011 than in the past 15 years combined (Apprentice TV series) Shift: Own brand has become more important than the companies we work for. Your professional profile has become your own SEO (Google yourself, LI normally 1st search rank). Profile links all your actions not just a CV
2. These core values underpin how we think about members and develop products for themFirstly, professional identityDue to the complexities in the workforce, people are wanting to distinguish themselves from the competition. This is not just about looking for jobs, but managing your professional ‘brand’, that fuels conversations, new ideas, new opportunities and new business deals.The LI profile becomes your SEO strategy, democratising access to people and businesses.Secondly – InsightsOnce they have a profile and can be found, the next step in making these professionals more productive and successful is to help them be great at what they do. We do this by extracting as much relevancy as possible from data, to manage the clutter of information for members, filtering out all the noise from the network to provide relevant content, empowering our members to develop their careers and businesses through insights and knowledge sharing. Every single LI Hompage is unique to the member. Its become a viral hub from which content is consumed and sharedSimilarly, Linkedin Today, combines machine learning with a member’s professional graph, and strong editorial curation (Dan Roth, previously at Fortune, is the editor) resulting in a personalised trade magazine, ensuring we put the right headlines in front of our members.Groups – there are over one million groups on Linkedin, with the quality of discussion much higher than you would normally expect in social environments due to the professional context, and the purpose to which members come to the site – to progress and manage careers.Everywhere – Talent doesn’t have a HQ, our goal is to be platform agnostic, allow our members to access anytime, anywhere and on any platform. (Mobile is our fastest growing service - 400% yoy growth in page views).