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LinkedIn API Possibilities

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Rachel Romba
Rachel Romba

The document discusses LinkedIn APIs and how they can be used by companies and developers to build applications that integrate LinkedIn data and functionality. It provides examples of types of APIs and plugins that can be used to build applications for activities like promoting products, finding advisors, amplifying content, and promoting events. The document emphasizes that LinkedIn APIs cannot be used for commercial purposes without an exception or going through a certified partner.

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API Possibilities
LinkedIn APIs what are they? Profile Company Desktop Sites & Apps Groups Newsfeed APIs LinkedIn Data Mobile Sites & Apps 2
LinkedIn data Name Company Job Title Name Company Company Size Industry Industry Location Products & Experience Services Education Followers Groups Profile Company Company Joined Updates Group Name Status Discussions Updates Authors Authors Likes Groups Newsfeed Likes Shares Shares Follows Follows Comments Comments Complete list at http://developer.linkedin.com/documents/profile-fields 3
Combining with other data Google Maps data Hilton data LinkedIn data 4
Personalise and amplify Profile data Ad, InMail, Status update Allow access to Personalised app LinkedIn profile Refer Share Message to selected Status update to connections Connection list 1st connections 5
Things you can do Basic Plugins Content Amplifier Profile Analyzer Connection Map Advisor Finder Exchange App Product Promoter Many more Event Promoter 6
Basic Plugins http://developer.linkedin.com/plugins 7
Profile Analyzer 8
The IE Master Finder www.ie.edu/business-school ES Objective Increase brand and product awareness via useful tool Solution Provide potential students with personalized degree suggestions User Journey Sign In with LinkedIn (on IE Homepage) Answer 3 questions See personalized suggestions on ideal Masters degree Share with network and contact IE reps via pre- populated form
Advisor Finder 10
Find an Advisor www.ameripriseadvisors.com US Objective Tap LinkedIn connections to make advisor referrals Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor User Journey Sign In with LinkedIn (on Ameriprise Find An Advisor page) See personalized list of financial advisors in network (and see how user is connected to them) Easily connect with advisors and share tool with network
Product Promoter 12
Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com EMEA & APAC Objectives Promote the Note II in an engaging way to professionals in 7 markets Solution API-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile User Journey Landing page with 5 key Note II features, vote tally, and comments Vote/comment on favourite feature, best comments win devices (5 per market) Share via LinkedIn and other social channels
Event Promoter 14
Dell Innovation Live Event www.dellinnovation.com/fr FR Objective Promote live event and generate leads Solution Enable members to easily register for, participate in, and share a live event User Journey Register for live event via LinkedIn Sign In Invite connections to event, share event with connections, comment during event Contact Dell via pre- populated contact form
Content Amplifier 16
Amazing Data www.lesclesdelavaleur.fr FR Objectives Reach CMOs in an innovative way (via data- driven leisure content) Solution Content hub to publish and promote leisure content specially created around data hooks from IBM User Journey View specially created data-based leisure content Sign in with LinkedIn for higher relevance Easily share content with 1st connections
Performance KPIs are tracked and reported via real-time online dashboard KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc. 18
Next Steps LinkedIn APIs are NOT for commercial use For commercial use, only 2 options: 1. Get an Exception for your creative agency 2. Engage one of our Certified Partners (CDP) These options come with legal clearance, higher limits, direct support (and involve a commercial agreement with LinkedIn) 19
Learn more Visit developer.linkedin.com Contact us at: marketing.linkedin.com/contact 20

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LinkedIn API Possibilities

  • 2. LinkedIn APIs what are they? Profile Company Desktop Sites & Apps Groups Newsfeed APIs LinkedIn Data Mobile Sites & Apps 2
  • 3. LinkedIn data Name Company Job Title Name Company Company Size Industry Industry Location Products & Experience Services Education Followers Groups Profile Company Company Joined Updates Group Name Status Discussions Updates Authors Authors Likes Groups Newsfeed Likes Shares Shares Follows Follows Comments Comments Complete list at http://developer.linkedin.com/documents/profile-fields 3
  • 4. Combining with other data Google Maps data Hilton data LinkedIn data 4
  • 5. Personalise and amplify Profile data Ad, InMail, Status update Allow access to Personalised app LinkedIn profile Refer Share Message to selected Status update to connections Connection list 1st connections 5
  • 6. Things you can do Basic Plugins Content Amplifier Profile Analyzer Connection Map Advisor Finder Exchange App Product Promoter Many more Event Promoter 6
  • 9. The IE Master Finder www.ie.edu/business-school ES Objective Increase brand and product awareness via useful tool Solution Provide potential students with personalized degree suggestions User Journey Sign In with LinkedIn (on IE Homepage) Answer 3 questions See personalized suggestions on ideal Masters degree Share with network and contact IE reps via pre- populated form
  • 11. Find an Advisor www.ameripriseadvisors.com US Objective Tap LinkedIn connections to make advisor referrals Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor User Journey Sign In with LinkedIn (on Ameriprise Find An Advisor page) See personalized list of financial advisors in network (and see how user is connected to them) Easily connect with advisors and share tool with network
  • 13. Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com EMEA & APAC Objectives Promote the Note II in an engaging way to professionals in 7 markets Solution API-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile User Journey Landing page with 5 key Note II features, vote tally, and comments Vote/comment on favourite feature, best comments win devices (5 per market) Share via LinkedIn and other social channels
  • 15. Dell Innovation Live Event www.dellinnovation.com/fr FR Objective Promote live event and generate leads Solution Enable members to easily register for, participate in, and share a live event User Journey Register for live event via LinkedIn Sign In Invite connections to event, share event with connections, comment during event Contact Dell via pre- populated contact form
  • 17. Amazing Data www.lesclesdelavaleur.fr FR Objectives Reach CMOs in an innovative way (via data- driven leisure content) Solution Content hub to publish and promote leisure content specially created around data hooks from IBM User Journey View specially created data-based leisure content Sign in with LinkedIn for higher relevance Easily share content with 1st connections
  • 18. Performance KPIs are tracked and reported via real-time online dashboard KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc. 18
  • 19. Next Steps LinkedIn APIs are NOT for commercial use For commercial use, only 2 options: 1. Get an Exception for your creative agency 2. Engage one of our Certified Partners (CDP) These options come with legal clearance, higher limits, direct support (and involve a commercial agreement with LinkedIn) 19
  • 20. Learn more Visit developer.linkedin.com Contact us at: marketing.linkedin.com/contact 20