LinkedIn Career Pages allow companies to promote their employer brand and showcase jobs to passive jobseekers. There are three tiers - Silver ($10k) allows one page for all audiences with no ads. Gold ($30k) includes customizing for up to 4 audiences plus 600k ad impressions. Platinum ($70k) provides customization for up to 29 audiences and 1.5 million ad impressions, giving the highest media value and visibility.
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LinkedIn Career PAges
1. Showcase your employment brand
Reasons to LinkedIn can
Deliver a custom experience
buy a LinkedIn Feature your most relevant jobs
target members
Career Page by
Drive relevant talent to your page
A central hub to promote employer brand to passive Geography
(country, global,
jobseekers and amplify job visibility. US zip code)
Build custom experiences for up to 29
custom audience types, plus default
Platinum LCP view $70,000 Industry
Includes the Overview page and traffic (Healthcare,
driver ads (1.5 MM impressions). Banking, Retail)
Build custom experiences for up to 4
Gold LCP custom audience types, plus default
$30,000
view. Job Function
Includes ad on Overview page and traffic (Finance, HR,
driver ads (600K impressions). Legal, IT)
Silver LCP One page for all audiences. $10,000
No ads included.
Seniority
(Manager,
≒Co-branded is ≒Picture Yourself Director, VP)
default for is default for Traffic
Overview Ads Drivers
Silver Gold Platinum
Up to 4 target Up to 29 target
# of Target
1 default audiences audiences
Groupings
(+1 default) (+1 default)
YES 600K ad YES 1.5MM ad
Additional Ad Units No
impressions = $18,000 impressions = $45,000
Full Ownership of YES!
YES!
an Ad on an No Media value = $6,000
Media value = $6,000
Overview Page
TOTAL MEDIA
VALUE $24,000 $51,000