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NCR Confidential
COMPETITOR
ANALYSIS
Jacob Halstead
1Wed June 19, 2013
NCR Confidential
2
NCR Confidential
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NCR Confidential
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OfficeDepot
44%
Staples
27%
Quill
17%
OfficeMax
12%
INBOX SHARE OF MARKET LEADERS
OfficeDepot Staples Quill OfficeMax
Brand Count
OfficeDepot 29
Staples 18
Quill 11
OfficeMax 8
NCR Confidential
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NCR Confidential
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NCR Confidential
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Brand Date Subject	
 油Line 	
 油 Brand Date Subject	
 油Line
O鍖ceDepot Thursday,	
 油May	
 油02,	
 油2013 3	
 油Days	
 油Le9	
 油to	
 油Save	
 油BIG	
 油on	
 油Paper	
 油&	
 油Ink! 	
 油 O鍖ceDepot Wednesday,	
 油May	
 油15,	
 油2013 This	
 油Week	
 油Only!	
 油Tons	
 油of	
 油Furniture	
 油&	
 油SeaJng	
 油on	
 油Sale!
Staples Thursday,	
 油May	
 油02,	
 油2013 HURRY!	
 油21	
 油limited	
 油Jme	
 油coupons	
 油inside. 	
 油 O鍖ceMax Wednesday,	
 油May	
 油15,	
 油2013 We	
 油Appreciate	
 油You	
 油	
 油Heres	
 油a	
 油20%	
 油Coupon
Quill Thursday,	
 油May	
 油02,	
 油2013 $100	
 油gi9	
 油cerJ鍖cate	
 油+	
 油Take	
 油$25	
 油o鍖!	
 油 	
 油 Quill Wednesday,	
 油May	
 油15,	
 油2013 Need	
 油paper?	
 油Save	
 油with	
 油the	
 油$20	
 油coupon	
 油inside
	
 油 	
 油 	
 油 	
 油 	
 油 	
 油 	
 油
O鍖ceDepot Friday,	
 油May	
 油03,	
 油2013 1	
 油Day	
 油Pre-足Sale	
 油Event	
 油|	
 油Save	
 油an	
 油EXTRA	
 油15% 	
 油 O鍖ceDepot Monday,	
 油May	
 油20,	
 油2013 Pre-足Memorial	
 油Day	
 油SALE	
 油Beat	
 油the	
 油holiday	
 油crowd	
 油&	
 油save	
 油now!
Quill Friday,	
 油May	
 油03,	
 油2013 $25	
 油o鍖	
 油$75	
 油-足-足	
 油last	
 油day!	
 油 	
 油 O鍖ceMax Monday,	
 油May	
 油20,	
 油2013 Were	
 油Halfway	
 油There	
 油Cyber	
 油Monday	
 油Deals!
	
 油 	
 油 	
 油 	
 油 Staples Monday,	
 油May	
 油20,	
 油2013 3	
 油coupons	
 油+	
 油FREE	
 油bonus	
 油items!
O鍖ceDepot Monday,	
 油May	
 油06,	
 油2013 MEGA	
 油Savings	
 油Inside	
 油|	
 油Open	
 油Now! 	
 油 Quill Monday,	
 油May	
 油20,	
 油2013 $25	
 油coupon	
 油+	
 油FREE	
 油cookies
Staples Monday,	
 油May	
 油06,	
 油2013 Great	
 油gi9s	
 油for	
 油Moms	
 油&	
 油grads! 	
 油 	
 油 	
 油 	
 油
Quill Monday,	
 油May	
 油06,	
 油2013 2	
 油coupons	
 油-足-足	
 油use	
 油both	
 油today. 	
 油 O鍖ceDepot Thursday,	
 油May	
 油23,	
 油2013 Shop	
 油Our	
 油Memorial	
 油Day	
 油DOORBUSTER	
 油Deals	
 油That	
 油Start	
 油TODAY!
	
 油 	
 油 	
 油 	
 油 O鍖ceMax Thursday,	
 油May	
 油23,	
 油2013 	
 油Memorial	
 油Day	
 油Event	
 油	
 油Save	
 油up	
 油to	
 油70%
O鍖ceDepot Thursday,	
 油May	
 油09,	
 油2013 HUGE	
 油Savings	
 油Inside	
 油|	
 油Don't	
 油Miss	
 油Out! 	
 油 Quill Thursday,	
 油May	
 油23,	
 油2013 Reorder	
 油today	
 油and	
 油get	
 油FREE	
 油cookies!
O鍖ceMax Thursday,	
 油May	
 油09,	
 油2013 3	
 油Days	
 油Le9	
 油	
 油$27.99	
 油Paper	
 油+	
 油$30	
 油Coupon 	
 油 	
 油 	
 油 	
 油
Quill Thursday,	
 油May	
 油09,	
 油2013 2	
 油Coupons	
 油($25	
 油o鍖	
 油+	
 油Free	
 油Gi9)! 	
 油 O鍖ceDepot Tuesday,	
 油May	
 油28,	
 油2013 Get	
 油a	
 油FREE	
 油$15	
 油Gi9	
 油Card	
 油with	
 油your	
 油Qualifying	
 油Purchase.	
 油Details	
 油Inside.
	
 油 	
 油 	
 油 	
 油 Staples Tuesday,	
 油May	
 油28,	
 油2013 Get	
 油your	
 油22	
 油coupons!	
 油Deals	
 油are	
 油on	
 油now.
O鍖ceDepot Monday,	
 油May	
 油13,	
 油2013 	
 油$20	
 油OFF	
 油HP	
 油Paper	
 油+	
 油Your	
 油Coupon	
 油Inside! 	
 油 Quill Tuesday,	
 油May	
 油28,	
 油2013 $20	
 油o鍖	
 油$75	
 油+	
 油$100	
 油Gi9	
 油cerJ鍖cate
O鍖ceMax Monday,	
 油May	
 油13,	
 油2013 PC	
 油Event	
 油	
 油Save	
 油up	
 油to	
 油$250 	
 油 	
 油 	
 油 	
 油
Staples Monday,	
 油May	
 油13,	
 油2013 Save	
 油on	
 油top	
 油grad	
 油gi9s	
 油and	
 油more. 	
 油 O鍖ceDepot Thursday,	
 油May	
 油30,	
 油2013 Exclusive	
 油Savings	
 油Inside	
 油on	
 油HP	
 油Ink	
 油&	
 油Toner
Quill Monday,	
 油May	
 油13,	
 油2013 $25	
 油O鍖	
 油+	
 油Gi9	
 油+	
 油$30	
 油back. 	
 油 Quill Thursday,	
 油May	
 油30,	
 油2013 $20	
 油O鍖	
 油$75	
 油+	
 油$27.99	
 油Paper
	
 油 	
 油 	
 油 	
 油 	
 油 	
 油 	
 油
O鍖ceDepot Tuesday,	
 油May	
 油14,	
 油2013 5	
 油Days	
 油of	
 油Savings	
 油on	
 油Tech,	
 油Supplies,	
 油Furniture	
 油&	
 油More! 	
 油 	
 油 	
 油 	
 油
Staples Tuesday,	
 油May	
 油14,	
 油2013 17	
 油coupons!	
 油Plus	
 油ink	
 油deals	
 油and	
 油savings. 	
 油 	
 油 	
 油 	
 油
Quill Tuesday,	
 油May	
 油14,	
 油2013 Surprising	
 油new	
 油addiJons	
 油are	
 油here! 	
 油 	
 油 	
 油 	
 油
*	
 油Next	
 油step:	
 油Place	
 油an	
 油order	
 油above	
 油a	
 油speci鍖c	
 油amount	
 油on	
 油all	
 油brands	
 油to	
 油remain	
 油ac8ve.	
 油	
 油
NCR Confidential
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  • 4. NCR Confidential 4 OfficeDepot 44% Staples 27% Quill 17% OfficeMax 12% INBOX SHARE OF MARKET LEADERS OfficeDepot Staples Quill OfficeMax Brand Count OfficeDepot 29 Staples 18 Quill 11 OfficeMax 8
  • 7. NCR Confidential 7 Brand Date Subject 油Line 油 Brand Date Subject 油Line O鍖ceDepot Thursday, 油May 油02, 油2013 3 油Days 油Le9 油to 油Save 油BIG 油on 油Paper 油& 油Ink! 油 O鍖ceDepot Wednesday, 油May 油15, 油2013 This 油Week 油Only! 油Tons 油of 油Furniture 油& 油SeaJng 油on 油Sale! Staples Thursday, 油May 油02, 油2013 HURRY! 油21 油limited 油Jme 油coupons 油inside. 油 O鍖ceMax Wednesday, 油May 油15, 油2013 We 油Appreciate 油You 油 油Heres 油a 油20% 油Coupon Quill Thursday, 油May 油02, 油2013 $100 油gi9 油cerJ鍖cate 油+ 油Take 油$25 油o鍖! 油 油 Quill Wednesday, 油May 油15, 油2013 Need 油paper? 油Save 油with 油the 油$20 油coupon 油inside 油 油 油 油 油 油 油 O鍖ceDepot Friday, 油May 油03, 油2013 1 油Day 油Pre-足Sale 油Event 油| 油Save 油an 油EXTRA 油15% 油 O鍖ceDepot Monday, 油May 油20, 油2013 Pre-足Memorial 油Day 油SALE 油Beat 油the 油holiday 油crowd 油& 油save 油now! Quill Friday, 油May 油03, 油2013 $25 油o鍖 油$75 油-足-足 油last 油day! 油 油 O鍖ceMax Monday, 油May 油20, 油2013 Were 油Halfway 油There 油Cyber 油Monday 油Deals! 油 油 油 油 Staples Monday, 油May 油20, 油2013 3 油coupons 油+ 油FREE 油bonus 油items! O鍖ceDepot Monday, 油May 油06, 油2013 MEGA 油Savings 油Inside 油| 油Open 油Now! 油 Quill Monday, 油May 油20, 油2013 $25 油coupon 油+ 油FREE 油cookies Staples Monday, 油May 油06, 油2013 Great 油gi9s 油for 油Moms 油& 油grads! 油 油 油 油 Quill Monday, 油May 油06, 油2013 2 油coupons 油-足-足 油use 油both 油today. 油 O鍖ceDepot Thursday, 油May 油23, 油2013 Shop 油Our 油Memorial 油Day 油DOORBUSTER 油Deals 油That 油Start 油TODAY! 油 油 油 油 O鍖ceMax Thursday, 油May 油23, 油2013 油Memorial 油Day 油Event 油 油Save 油up 油to 油70% O鍖ceDepot Thursday, 油May 油09, 油2013 HUGE 油Savings 油Inside 油| 油Don't 油Miss 油Out! 油 Quill Thursday, 油May 油23, 油2013 Reorder 油today 油and 油get 油FREE 油cookies! O鍖ceMax Thursday, 油May 油09, 油2013 3 油Days 油Le9 油 油$27.99 油Paper 油+ 油$30 油Coupon 油 油 油 油 Quill Thursday, 油May 油09, 油2013 2 油Coupons 油($25 油o鍖 油+ 油Free 油Gi9)! 油 O鍖ceDepot Tuesday, 油May 油28, 油2013 Get 油a 油FREE 油$15 油Gi9 油Card 油with 油your 油Qualifying 油Purchase. 油Details 油Inside. 油 油 油 油 Staples Tuesday, 油May 油28, 油2013 Get 油your 油22 油coupons! 油Deals 油are 油on 油now. O鍖ceDepot Monday, 油May 油13, 油2013 油$20 油OFF 油HP 油Paper 油+ 油Your 油Coupon 油Inside! 油 Quill Tuesday, 油May 油28, 油2013 $20 油o鍖 油$75 油+ 油$100 油Gi9 油cerJ鍖cate O鍖ceMax Monday, 油May 油13, 油2013 PC 油Event 油 油Save 油up 油to 油$250 油 油 油 油 Staples Monday, 油May 油13, 油2013 Save 油on 油top 油grad 油gi9s 油and 油more. 油 O鍖ceDepot Thursday, 油May 油30, 油2013 Exclusive 油Savings 油Inside 油on 油HP 油Ink 油& 油Toner Quill Monday, 油May 油13, 油2013 $25 油O鍖 油+ 油Gi9 油+ 油$30 油back. 油 Quill Thursday, 油May 油30, 油2013 $20 油O鍖 油$75 油+ 油$27.99 油Paper 油 油 油 油 油 油 油 O鍖ceDepot Tuesday, 油May 油14, 油2013 5 油Days 油of 油Savings 油on 油Tech, 油Supplies, 油Furniture 油& 油More! 油 油 油 油 Staples Tuesday, 油May 油14, 油2013 17 油coupons! 油Plus 油ink 油deals 油and 油savings. 油 油 油 油 Quill Tuesday, 油May 油14, 油2013 Surprising 油new 油addiJons 油are 油here! 油 油 油 油 * 油Next 油step: 油Place 油an 油order 油above 油a 油speci鍖c 油amount 油on 油all 油brands 油to 油remain 油ac8ve. 油 油