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LinkedIn for Coaches
Building Your Professional Presence

© 2010 Laura Poole. Archer Coaching, www.archercoaching.com

LinkedIn
“Facebook is like a college party. Twitter is like an ofﬁce
party. LinkedIn is like a professional networking event.”
Only social media that is strictly for professional networking.
85 million users in 200+ countries (half in United States).
A new member joins every second.

LinkedIn Payoffs

Build your presence
Build your network
Find new opportunities


Laura’s Payoffs
One paid speaking engagement
10–14 seminar attendees (at $250–$450 apiece)
Book contract (advance and royalties)


Key Topics
Proﬁle
Recommendations
Connections
Company Pages
Other Tips

Proﬁle

Proﬁle Key Parts

Your résumé on steroids
Different sections to highlight experience
Update regularly


Highlight Box
• Summary line
• Photo (professional)
• Highlights of work history
• Websites


Parts of a Proﬁle

Experience: Your work history and current positions
Education
Recommendations (by me and of me)
Honors and awards, personal info, contact settings
Apps

Proﬁle: Additional Information

Key information for contact and to promote your own
websites and interests. Gives contacts a quick glimpse of you
and a way to ﬁnd out more about you.

Proﬁle Tips

List a blog and get some
recommendations
Update regularly (every 3 mos.)
Your connections are alerted when you
make changes


More Proﬁle Tips
Update your status regularly
A tool like Hootsuite will help you
cross-post a status to Twitter, LinkedIn,
Facebook
Do not automatically cross-post
Twitter to LinkedIn


Trick Out Your Profile
New features specifically benefit coaches:
Skills
Certifications
Publications
Add applications to show more of what you do


Skills &
Certifications
Specifically highlight and draw
attention to these points. Easier
than digging through your
“Experience” section to find it.
•Name of certification
•Who granted it
•When it was granted (and expires)
•Skill, expertise level, and years of experience


Publications List your key publications
Easy for contacts to ﬁnd


Adding Skills, 1. Go to Proﬁle
2. Look for “NEW” under highlight box
Publications, 3. Click Add sections
Certiﬁcations 4. Fill out information


Adding Applications
Key: Add an app that automatically imports your blog
(WordPress or BlogLink) to your proﬁle
�ݺ�ߣShare or Google Presentations: share your knowledge!
Reading List (Amazon)
TripIt (My Travel): connect with others when traveling
Company Buzz, Tweets, Polls, Events

Application Tips

Use the Events app to ﬁnd live events
to attend
Create your own events (free or paid)
Market yourself through your events
(use lots of keywords)


Recommendations

Recommendations

Essential for complete proﬁle
Ask for them, and give them
Build your reputation
You can review and approve each one
Recommendations for speciﬁc positions

Recommendations

Under your Proﬁle menu, select Recommendations
“Request Recommendations” for a particular position
Choose from among contacts (you can ask multiple people)
You receive notice when one is written, you can approve and
display it on your proﬁle


Ask for Recommendations


Recommendations Tips

Include a personal note in your
request to be endorsed, with speciﬁc
items you want mentioned
Give recommendations generously
(you can do this without being asked)


Recommendations Tips
You can reprint a recommendation on
your website (with permission) as a
testimonial
If feasible, ask LI recommenders to
give you a Review on your Facebook
fan page


Connections

Connections

Build your network. The bigger, the better!
500+ connections makes you a LION: LinkedIn Open
Networker
You can “follow” inﬂuential people


Connections

Add everyone you know professionally
Connect with classmates and friends
Regularly go through biz cards you collect, connect there


Connection Tips

Add a personal note to each invitation
to connect
Check out the People You May Know
box (on your home page) regularly
Browse your contacts’ connections


Connecting with Groups

Join Groups to network with
like-minded professionals
Easy to ﬁnd and join
Promote yourself and build
your reputation in groups


Tips for Groups

When joining, select “Weekly Digest”
email instead of daily
Comment and add value to the group
Create your own group, if it adds
value to what you do or interests you


Discussions, Questions

Join the conversation by answering relevant questions from
groups and individuals
Ask your own question, start a new conversation
“Follow” a discussion (but stop following once it disinterests
you or ﬁlls up your inbox) or people


Answering Questions
Answer relevant questions to make new connections,
establish reputation
Answering more questions marks you as an “expert” (with
star status)
From top-level menu, select More, then choose Answers
Browse questions from network or in categories

Company Pages

Company Pages

A proﬁle for companies (your coaching practice)
Highlight your coaching practice and be speciﬁc in what you
offer (Products and Services)
Ask for testimonials for the company
Upload a logo, photos, more


Company Pages

Overview (mission statement, what you do, specialties)
Employees (you, any connections who work with you)
Recent blog posts
Company activity


Company Pages
On the Services tab, you can break down what you offer
(types of coaching, speaking, consulting)—use artwork!
You can request recommendations for each service/product
You can also promote your products and services with ads
Analytics shows you information about your company page
view

Services

Other Tips

Who’s Viewed Your Profile?
Check out who has
viewed your profile and
how often you show up as
a search result.
Free accounts will only
see 5 of the most recent
profile views


System Updates

Check regularly for new features (LinkedIn has a blog for
this)
Learn how to take advantage of LinkedIn through their
Learning Center


Daily Practice

To keep it sane and manageable, add a “daily practice” (or
weekly) for keeping up with LinkedIn.
Once you are established, 5–10 min a day can easily help
you stay on top of what’s going on professionally.

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