Linkedin infographic CheatSheet

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Social Media Cheat Sheet Series LinkedIn Sizes and Dimensions. www.theonlinecircle.com #lucioribeiro #onlinecircledigital

This document discusses social media usage and behavior, particularly among young males. It provides statistics on social media engagement, including that 73% of online content is user-generated and males aged 18-24 produce about 25% of user-generated content. The document then examines where and how young males engage with social media, such as interacting more on friends' Facebook streams than official pages and responding better to visual content. It provides recommendations on social media strategies, including understanding how consumers use technology and adapting to their social lives.

Social media even in crisis is strategicLucio Ribeiro

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The document discusses strategic social media. It notes that social media was not created for business purposes but can be used that way. It addresses issues like social media fragmentation and the need for centralization. Developing a social media strategy involves using data, understanding audiences, considering all options, and incorporating business strategy. Social media is likened to farming rather than hunting, emphasizing relationship building over pushing messages. Crisis response on social media should streamline channels and reduce friction. Finally, the document outlines how different departments like marketing, R&D, customer support, and sales can utilize social media through blogs, communities, monitoring, and more.

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The document discusses issues of equity and investment for black female athletes under Title IX. It provides participation frequencies that show black female student-athletes participate at higher rates than black non-student athletes, but are underrepresented in leadership roles. It also discusses the costs to cultivate female athletes in sports like lacrosse and soccer over seven years. Finally, it advocates for acquiring data, insisting on NCAA grants for black females, and pressuring pro sports organizations to promote equity.

Instagram for business | Strategy GuideLucio Ribeiro

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The document provides a strategy guide for using Instagram effectively for business purposes. It discusses creating high-quality content that aligns with brand identity and objectives. Key recommendations include developing regular content themes, using hashtags and location tags, engaging with other Instagram accounts, and leveraging user-generated content through contests or by allowing tagging. The document also covers tools for making content discoverable, building an engaged following, and connecting Instagram to other marketing channels.

Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro

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The document outlines various internet marketing strategies aimed at achieving business goals, primarily focusing on search engine optimization (SEO) techniques and social media utilization. It highlights the importance of measuring success through specific metrics, creating quality content, and employing effective online advertising methods such as pay-per-click (PPC) campaigns. Additionally, it discusses the evolving nature of SEO and the necessity for businesses to adapt and integrate these strategies into their overall marketing plans.

Web marketing planningLucio Ribeiro

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This document discusses the POEM (Paid, Owned, Earned Media) system for marketing. It explains that owned media includes a brand's fully-owned channels like its website as well as partially-owned channels like social media. Earned media results from word-of-mouth and brand behaviors on social media. Paid media involves advertising and can act as a seed strategy. The document stresses that POEM is not limited to digital media and should consider traditional media like TV, print, and a company's physical presence as well. Planning holistically across paid, owned and earned media both digital and traditional provides a better understanding of marketing opportunities.

Social media policy sampleLucio Ribeiro

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(Common name of your company)'s social media policy regulates employee engagement on social media, emphasizing the need for permission before work-related posts and ensuring adherence to ethical standards and confidentiality. Employees should protect their privacy, respect copyright laws, and avoid discussing confidential information about customers, while also being transparent and honest in their online presence. Violations of this policy may lead to disciplinary action, reinforcing the importance of responsible social media use.

How to start your career in advertising Lucio Ribeiro

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Content Marketing - AMI Australia "Uncovering Content Marketing"Lucio Ribeiro

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Lucio Ribeiro, lead strategist at Online Circle, specializes in content marketing, technical development, data insights, and digital consultancy. The document highlights the growth of media channels and marketing messages over the decades, emphasizing the importance of understanding the audience and adapting strategies in a digital landscape that is increasingly competitive. It offers insights on personal branding and effective digital marketing practices, alongside recommended tools for content management and analytics.

Social media planningLucio Ribeiro

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This document provides an overview of social media best practices and strategies. It discusses metrics for measuring social media return on investment and outlines six areas of expertise needed for successful social media marketing. Examples of both successful and unsuccessful social media campaigns are presented to illustrate lessons learned. The document also addresses how to define a social media strategy, budget, and provides considerations for moving social media efforts forward.

Social Media Presentation Ceo InstituteLucio Ribeiro

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The document outlines the importance of social media for CEOs, emphasizing its role in brand awareness, customer relationships, and cost reduction. It provides a structured approach to utilizing social media effectively by setting clear goals, monitoring metrics, and adapting strategies based on consumer insights. Additionally, it stresses the need for internal management plans to mitigate risks and maintain an innovative company image in the digital landscape.

Using balance in social design design 4 tipsLucio Ribeiro

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The document discusses the importance of visual balance in design, particularly for social media images, outlining four principles: symmetrical, asymmetrical, radial, and crystallographic balance. Each type of balance contributes to aesthetic appeal and viewer engagement, with techniques for implementation provided. Understanding and applying these principles can enhance visual communication and effectiveness in social content.

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Building culture through employee engagementplugHR

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This document discusses building employee engagement through organizational culture. It defines engagement as having a positive attitude, awareness of business goals, and working to improve performance. Research shows engaged employees outperform others by 20-28% and are linked to higher retention, customer service, and financial performance. Culture is the shared values and behaviors in an organization. Leaders, managers, communication, team building, recognition, and measuring progress can all help build an engaged culture with internalized commitment from employees. The goal is for employees to feel empowered, contribute to business objectives, and take pride in their organization.

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Future of mobility for external author lucio ribeiroLucio Ribeiro

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The document discusses several trends impacting the automotive industry, including the shift toward connected, autonomous, shared and electric vehicles. While many predicted personal car ownership would decline with these changes, the number of vehicles has actually increased in major cities. Car sharing services have also struggled, with some folding operations. Electric vehicle adoption remains low at around 1% of new car sales. The future of mobility remains uncertain, with factors like infrastructure, consumer preferences and economic conditions influencing how the industry evolves. The summary discusses trends but notes uncertainty remains around how quickly changes will be adopted.

AI leadership. AI the basics of the truth and noise publicLucio Ribeiro

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The document presents an overview of AI concepts for business leaders, addressing definitions, the distinction between noise and truth, and practical starting points for implementation. It emphasizes the challenges of adopting AI strategies, particularly in legacy companies, while also cautioning against both overly optimistic and pessimistic predictions about technology's impact. The author, Lucio Ribeiro, draws on his extensive background in marketing and AI to provide insights into how businesses can strategically leverage AI to enhance operations and differentiate themselves in the market.

Advertising Week Resilience Lucio RibeiroLucio Ribeiro

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This document discusses building resilience through 5 lessons: (1) accepting that nothing is constant and we are in a constant state of change, (2) understanding that life is not always fair and dealing with rejections, (3) embracing crying and failure as opportunities for growth, (4) striving to be the best version of yourself true to your values rather than what others expect, and (5) practicing stillness and doing nothing as a productive activity. It encourages reflecting on your legacy, expressing gratitude, and doing good for others.

The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...Lucio Ribeiro

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How to create Content for Instagram - July 2018 Lucio Ribeiro

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The Instagram Creator Handbook provides guidance on capturing and editing vertical video content for the platform, emphasizing the importance of understanding video resolutions and settings. It includes recommendations for useful apps, accessories, and tips for enhancing video quality and stability. Users are encouraged to engage with their audience by sharing content and leveraging the new vertical video capabilities on Instagram.

Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro

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I recently came across a great place to start. A guide to marketing written in 1974 that, incredibly, is just as fresh, vibrant and applicable in 2018. Stephen King is the godfather of modern strategic planning, or ‘account planning’ as it was referred to then. This guide was created to help others in ’70s JWT understand the process of marketing and brand building. The document was typed out and photocopied, and has resurfaced in the last few years. It’s eerily accurate and still incredibly applicable to the modern problems brands face.

2018 Digital and Tech Trends by Online Circle DigitalLucio Ribeiro

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The document outlines ten key digital and tech trends expected to influence marketing in 2018, including the rise of voice technology, augmented reality, artificial intelligence, and influencer marketing. Marketers are encouraged to adapt strategies for these trends, such as optimizing for voice search, embracing immersive retail experiences, and prioritizing sustainability and brand purpose. Regulatory changes, especially with GDPR and the integration of blockchain technology, will also shape advertising practices and consumer data management.

Five Keys To Advertising EffectivenesLucio Ribeiro

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Nielsen's analysis of 863 advertising campaigns reveals that creative quality remains the top driver of sales effectiveness, although media's role has increased significantly, particularly for television. Less than half of campaigns effectively target buyers, with TV campaigns typically achieving higher reach than digital ones. Understanding consumer purchase cycles and timing ads closer to these cycles can dramatically enhance sales outcomes.

2018 How to build a successful LinkedIn MarketingLucio Ribeiro

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The document provides guidance on using LinkedIn Company Pages and Showcase Pages to promote brands and engage with customers and prospects. It covers best practices for creating pages, managing pages, analyzing page performance, developing content strategies, and investing in page growth. Key recommendations include using pages to establish thought leadership, build awareness, engage followers, and drive high-quality leads through relevant and useful content.

Digital and programmatic advertising glossaryLucio Ribeiro

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Digital advertising terms are constantly evolving. This glossary defines several important acronyms and terms used in programmatic and digital advertising. Terms defined include ads.txt, ad extensions like call extensions, audience segmentation, cookie-less targeting, custom audiences using first party data, CPM/eCPM/CPV metrics, dayparting, deal IDs, DMPs, DSPs, header bidding, private marketplaces, programmatic direct, SSPs, TrueView formats on YouTube, and VAST video ad standards.

Google partners masterclass Melbourne presentationLucio Ribeiro

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Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Lucio Ribeiro

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Google's strategy focuses on artificial intelligence, cloud services, and innovative projects, shifting from a decentralized to a more structured approach under CEO Sundar Pichai. The company has reduced its '20% time' policy and emphasized financial discipline, as evidenced by changes in acquisition and investment strategies, particularly in cloud and enterprise sectors. Recent acquisitions and investments indicate a pivot towards profitable areas while seeking to commercialize ambitious projects and support growth through a clearer organizational framework.

Canvas: Creative specs and requirementsLucio Ribeiro

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The document outlines the features and specifications of Facebook's Canvas advertising tool, which allows advertisers to create immersive, full-screen experiences to engage users. Key recommendations include crafting a narrative, incorporating interactivity, and utilizing various image and video options to enhance storytelling. Specific guidelines for ad units, image and video dimensions, text blocks, and call-to-action buttons are also provided to optimize performance and engagement.

Facebook local business verification - How toLucio Ribeiro

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Facebook has introduced verified badges for local business pages that display a physical address. To verify a page, business owners can provide a publicly listed phone number for their business or upload an official document showing their business name and address. The verification process involves clicking settings on the page, selecting page verification, and entering a phone number or document. Verified pages will receive a check mark badge and appear higher in search results to help customers find authentic local business accounts.

Online circle digital 2015 google customer matchLucio Ribeiro

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The document explains how to create a customer emails list to show ads on Google Search, Gmail, or YouTube to customers who have provided their email addresses. It outlines the steps to create and manage lists, including uploading a CSV file of hashed email addresses, setting the membership duration, and adding the list to AdWords campaigns targeting specific networks. Requirements for lists include a file size under 17MB, hashed email addresses separated by commas or lines, and a membership duration of up to 180 days.

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Linkedin infographic CheatSheet

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