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LinkedIn Pulse Feed Setup Guide

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Jessica Chan
Jessica Chan

The document provides guidance on how to format content for an RSS or ATOM feed to be displayed properly on LinkedIn Pulse. It includes tips on including author names, full text, images, video, feed titles, and publishing dates. It also provides instructions for testing the feed by adding it to Pulse and ensuring all content displays correctly.

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RSS Feed Setup Guide Tuesday, March 18, 14
How to Format Your Content Our Feed Setup Guide will help you format your content for LinkedIn Pulse Tuesday, March 18, 14
<?xml version="1.0" encoding="UTF-8" ?> <rss version="2.0"> <channel> <title>RSS Title</title> <description>This is an example of an RSS feed</description> <link>http://www.someexamplerssdomain.com/main.html</link> <lastBuildDate>Mon, 06 Sep 2010 00:01:00 +0000 </lastBuildDate> <pubDate>Mon, 06 Sep 2009 16:45:00 +0000 </pubDate> <ttl>1800</ttl> <item> <title>Example entry</title> <description>Here is some text containing an interesting description.</description> <link>http://www.example_link_to_story.org/this_story/</link> <guid>unique string per item</guid> <pubDate>Mon, 06 Sep 2009 16:45:00 +0000 </pubDate> <author>Name of person who wrote this story.</author> </item> </channel> </rss> Example of an RSS Feed: Pulse accepts RSS, MRSS, APIs, & ATOM feeds. Types of Feeds: RSS Tuesday, March 18, 14
<?xml version="1.0" encoding="utf-8"?> <feed xmlns=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/www.w3.org/2005/Atom"> <title>Example Feed Title</title> <subtitle>A subtitle that is optional about feed/company.</subtitle> <link href=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/example.org/feed/" rel="self" /> <link href=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/example.org/" /> <id>urn:uuid:60a76c80-d399-11d9-b91C-0003939e0af6</id> <updated>2003-12-13T18:30:02Z</updated> <entry> <title>Example Story</title> <link href=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/example_link_to_story.org/2003/12/13/this_story" /> <id>urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a</id> <updated>2003-12-13T18:30:02Z</updated> <author><name>John Doe</name><email>johndoe@example.com</email></author> <summary>Short snippet of article, preview, summary, etc. goes here.</summary> </entry> </feed> Types of Feeds: ATOM Example of an ATOM Feed: Tuesday, March 18, 14
Here are some helpful links and tools for learning more about RSS & ATOM feeds: - RSS Tutorial for Content Publishers and Webmasters: http://www.mnot.net/rss/tutorial/ - RSS Best Practices: http://www.rssboard.org/rss-profile - An Overview of Atom: http://www.ibm.com/developerworks/xml/library/x-atom10/ index.html Types RSS & ATOM Tutorials Tuesday, March 18, 14
Include the author of each post within the <author><author> tags. Do not include HTML in the <author> tags and omit any bylines within the <description> or <summary>tags. Example: <author>John Smith </author> Include Bylines Tuesday, March 18, 14
Include full-text content or a minimum of 1500 characters in your feed in order to provide the best user experience on LinkedIn Pulse. Include links back to your site at the end of each story. We also encourage you to include links to related stories that refer a user back to your website. Include Full Text Tuesday, March 18, 14
Please include full-size images (at least 300x300) in your feed. Pulse will adjust the size to fit properly across phones, tablets, and web. Example 1: Include full size images in the description tag <description><img src=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"full_url_to_image" /></ description> Example 2: include full size images in the feed tag <media:thumbnail url='full_url_to_image' /> Include Full-Size Images Tuesday, March 18, 14
Include the name of your content in the RSS feed so it shows up properly when users add it to Pulse. As a safe guideline, keep titles to 20-character maximum to ensure optimal display. Example: <channel><title>Example Feed Title</title>...</channel> Include a Feed Title Tuesday, March 18, 14
Embed videos directly into the RSS feed. We can work with MRSS or HTML-5. Example 1: <iframe width="560" height="315" src=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/ www.youtube.com/embed/ OE4AH4DZtEI" frameborder="0" allowfullscreen></iframe> Example 2: Include HTML5- compatible video urls in the feed tag <media:content url='url' medium='video'/> Include Video Tuesday, March 18, 14
? Wrap paragraphs in <p> tags. Do not use <br> tags to separate paragraphs. ? Do not include style attributes in html elements. Create ids or classes and include style blocks. ? Include the published date and time of each post in <pubDate> tags. Example: <pubDate>Mon, 1 Jan 2014 19:01:08 +0000</ pubDate> ? Include at least 25 stories in your feed. Pulse users will have an unfavorable UX with your content with less as 25 is our standard. ? The more feeds the better. Feeds from a wide breadth of content (e.g. News, Technology, Business, etc.) offer more touch points for members. Additional Tips Tuesday, March 18, 14
Step by step instructions to test your feed: 1. Tap on ¡°Search¡± to enter the your feed title Test Your Feed 2. Enter the feed title or category Tuesday, March 18, 14
Next: 3. Tap on the feed name to see the experience 4. Tap on ¡°+¡± to add the feed. Ensure that all images and text come through as they should. Test Your Feed Tuesday, March 18, 14
How to test out your feed: 1.Log into Pulse with your LinkedIn account on an Android or iOS device (Make sure you have the latest version). 2.Select ¡°Add Content¡± (In apps, hit the Menu icon in the top left, then Add Content at the bottom. In the desktop or mobile web, see the left side at the bottom after you login). 3.Paste your feed URL into the search box and add it to any content category. 4.Go back to the content reading section and view the feed you just added. 5.Examine the name of the feed, make sure all tiles have thumbnail images, click a tile and ensure that the post looks like it should including full text, images, and more. If you have video in the feed, make sure it plays correctly on mobile/tablets. Test Your Feed: Tuesday, March 18, 14
Jessica Chan Business Development jechan@linkedin.com Let us know if you have questions. We¡¯re here to help. Thanks Tuesday, March 18, 14

More Related Content

LinkedIn Pulse Feed Setup Guide

  • 1. RSS Feed Setup Guide Tuesday, March 18, 14
  • 2. How to Format Your Content Our Feed Setup Guide will help you format your content for LinkedIn Pulse Tuesday, March 18, 14
  • 3. <?xml version="1.0" encoding="UTF-8" ?> <rss version="2.0"> <channel> <title>RSS Title</title> <description>This is an example of an RSS feed</description> <link>http://www.someexamplerssdomain.com/main.html</link> <lastBuildDate>Mon, 06 Sep 2010 00:01:00 +0000 </lastBuildDate> <pubDate>Mon, 06 Sep 2009 16:45:00 +0000 </pubDate> <ttl>1800</ttl> <item> <title>Example entry</title> <description>Here is some text containing an interesting description.</description> <link>http://www.example_link_to_story.org/this_story/</link> <guid>unique string per item</guid> <pubDate>Mon, 06 Sep 2009 16:45:00 +0000 </pubDate> <author>Name of person who wrote this story.</author> </item> </channel> </rss> Example of an RSS Feed: Pulse accepts RSS, MRSS, APIs, & ATOM feeds. Types of Feeds: RSS Tuesday, March 18, 14
  • 4. <?xml version="1.0" encoding="utf-8"?> <feed xmlns=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/www.w3.org/2005/Atom"> <title>Example Feed Title</title> <subtitle>A subtitle that is optional about feed/company.</subtitle> <link href=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/example.org/feed/" rel="self" /> <link href=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/example.org/" /> <id>urn:uuid:60a76c80-d399-11d9-b91C-0003939e0af6</id> <updated>2003-12-13T18:30:02Z</updated> <entry> <title>Example Story</title> <link href=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/example_link_to_story.org/2003/12/13/this_story" /> <id>urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a</id> <updated>2003-12-13T18:30:02Z</updated> <author><name>John Doe</name><email>johndoe@example.com</email></author> <summary>Short snippet of article, preview, summary, etc. goes here.</summary> </entry> </feed> Types of Feeds: ATOM Example of an ATOM Feed: Tuesday, March 18, 14
  • 5. Here are some helpful links and tools for learning more about RSS & ATOM feeds: - RSS Tutorial for Content Publishers and Webmasters: http://www.mnot.net/rss/tutorial/ - RSS Best Practices: http://www.rssboard.org/rss-profile - An Overview of Atom: http://www.ibm.com/developerworks/xml/library/x-atom10/ index.html Types RSS & ATOM Tutorials Tuesday, March 18, 14
  • 6. Include the author of each post within the <author><author> tags. Do not include HTML in the <author> tags and omit any bylines within the <description> or <summary>tags. Example: <author>John Smith </author> Include Bylines Tuesday, March 18, 14
  • 7. Include full-text content or a minimum of 1500 characters in your feed in order to provide the best user experience on LinkedIn Pulse. Include links back to your site at the end of each story. We also encourage you to include links to related stories that refer a user back to your website. Include Full Text Tuesday, March 18, 14
  • 8. Please include full-size images (at least 300x300) in your feed. Pulse will adjust the size to fit properly across phones, tablets, and web. Example 1: Include full size images in the description tag <description><img src=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"full_url_to_image" /></ description> Example 2: include full size images in the feed tag <media:thumbnail url='full_url_to_image' /> Include Full-Size Images Tuesday, March 18, 14
  • 9. Include the name of your content in the RSS feed so it shows up properly when users add it to Pulse. As a safe guideline, keep titles to 20-character maximum to ensure optimal display. Example: <channel><title>Example Feed Title</title>...</channel> Include a Feed Title Tuesday, March 18, 14
  • 10. Embed videos directly into the RSS feed. We can work with MRSS or HTML-5. Example 1: <iframe width="560" height="315" src=/slideshow/linkedin-pulse-feed-setup-guide-2014/32466571/"http:/ www.youtube.com/embed/ OE4AH4DZtEI" frameborder="0" allowfullscreen></iframe> Example 2: Include HTML5- compatible video urls in the feed tag <media:content url='url' medium='video'/> Include Video Tuesday, March 18, 14
  • 11. ? Wrap paragraphs in <p> tags. Do not use <br> tags to separate paragraphs. ? Do not include style attributes in html elements. Create ids or classes and include style blocks. ? Include the published date and time of each post in <pubDate> tags. Example: <pubDate>Mon, 1 Jan 2014 19:01:08 +0000</ pubDate> ? Include at least 25 stories in your feed. Pulse users will have an unfavorable UX with your content with less as 25 is our standard. ? The more feeds the better. Feeds from a wide breadth of content (e.g. News, Technology, Business, etc.) offer more touch points for members. Additional Tips Tuesday, March 18, 14
  • 12. Step by step instructions to test your feed: 1. Tap on ¡°Search¡± to enter the your feed title Test Your Feed 2. Enter the feed title or category Tuesday, March 18, 14
  • 13. Next: 3. Tap on the feed name to see the experience 4. Tap on ¡°+¡± to add the feed. Ensure that all images and text come through as they should. Test Your Feed Tuesday, March 18, 14
  • 14. How to test out your feed: 1.Log into Pulse with your LinkedIn account on an Android or iOS device (Make sure you have the latest version). 2.Select ¡°Add Content¡± (In apps, hit the Menu icon in the top left, then Add Content at the bottom. In the desktop or mobile web, see the left side at the bottom after you login). 3.Paste your feed URL into the search box and add it to any content category. 4.Go back to the content reading section and view the feed you just added. 5.Examine the name of the feed, make sure all tiles have thumbnail images, click a tile and ensure that the post looks like it should including full text, images, and more. If you have video in the feed, make sure it plays correctly on mobile/tablets. Test Your Feed: Tuesday, March 18, 14
  • 15. Jessica Chan Business Development jechan@linkedin.com Let us know if you have questions. We¡¯re here to help. Thanks Tuesday, March 18, 14